Nathalie Bojkow is the Senior Team Head for Global E-commerce | Digital Market & Business Development, Growth Markets, at the PUMA Group. Her mission is to get brands to produce less content, and of better quality, being more considered about how they impact consumers.

Nathalie's view is that digital marketing is too crowded and intrusive. She believes brands should look to create more positive interactions through mindful, correctly targeted advertising that puts people ahead of technology.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net