Check out the new interview of me and Terry Griffin the Mayor of Personal branding. The full interview is also available on youtube at the Hyperview Podcast Page.

This is Dope for Life with the Hyperview podcast.

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Today I am here at the Standing

on Business Business Mixer, right?

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And I am with one of the guests.

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I'm gonna let you introduce yourself.

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What's

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Terry: up everybody?

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I am Terry Griffin, the

mayor of Personal Branding.

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Rob: I've been loving like the,

the mayor and like the whole

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campaign you've been running.

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It's been beautiful.

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I'm a stalker.

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I'm going to let you know.

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I stalk your page.

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I watch it.

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And then I realized you were like

lined up with a lot of people who

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like, I would like to be my mentor.

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So I was like, Oh, this is, so I'm a,

I'm a kind of person where it's like,

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I don't like to burn bridges and I

don't like to waste people's time.

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So like, I want to wait till I'm

like ready and I know I can go.

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And I already did it once to

you, so I was like, nah, wait.

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Like, you gotta wait, wait.

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So,

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Terry: so my question to you is when,

how do you know when you're ready?

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Rob: Man, that's a good one.

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For me, right, my ready was My

business can pay for this, right?

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Cause I was like, as a man who

has a family, I have a job,

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like all these other things.

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I have been taking the wrong

types of step with how I was

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spending my business income.

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Um, so I really wanted to get everything

very situated with the business

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to where the business was paying

for the business expenses, right?

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So it wasn't that I couldn't

technically pay for it.

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It was, I wanted to get to the stage

where my business could pay for it.

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If that makes any sense.

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Terry: A lot of the reason I asked

that because a lot of people like

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they feel they got to get to this

certain point right before they

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can able to reach out for help.

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And the analogy I like to use

is just like, if I get shot.

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I'm not going to wait till I get

better to go to the hospital,

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I'm going to get the help now.

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Right, right, right, right, right.

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Yeah.

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So it's like, you don't, you don't

get better to go and then go to

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the hospital to go to the doctor.

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You go to the doctor to get better.

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Right.

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So it's just a lot of times people are

waiting to get better to then get help.

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Right.

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You get the help now.

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You

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Rob: get the help so

that you can get better.

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No, a hundred percent.

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Don't, don't be me.

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Don't, don't be me.

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Cause at the end of the day,

I'm going to say it for myself.

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It's just an excuse, right?

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Any, any reason you're not doing

something you know you should do, you're

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bought an excuse you told yourself

because you're the only person that

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knows every lie you told to yourself.

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Right?

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So you're, you're, it's much easier

for you to give yourself a reason

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that you can't do something and

believe it than anybody else.

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So it's just an excuse.

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Don't, don't, don't let me.

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Try to act like I'm

trying to get out of it.

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Terry: Just justifying it, right?

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We like to justify a lot of things, right?

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So it's just like, Oh, I want to do

this, but I'm going to justify it by

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saying you're in the wrong place, right?

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So we, we justify a lot

of our excuses to not do.

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Rob: It's things that we,

and that's the crazy thing.

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It's things we know we should do, right?

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Like, it's like, we know we should do

it, but we haven't got like maybe that

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moment of truth or moment of clarity

because really it's just a fear of why

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you haven't gone to the other side.

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But then once you get to that,

like just doing it, you realize,

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Oh man, what was I afraid of?

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What was I not doing this for?

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Like, that's crazy.

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Terry: Like, all right, I'm

going to the gym, right?

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So because I'm going to the gym.

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When I go to the store and I drink this

soda, I eat this piece of candy, I'm

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gonna justify me eating this because I'm

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Rob: going to the gym, right?

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Right.

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I can have a piece

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Terry: of candy.

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Just find it.

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But knowing Right.

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We don't need it.

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Right.

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No, no, no,

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Rob: no.

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You're right.

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You're right.

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But I just wanted to let you know, I, I,

I really see, like, I see your content and

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I, I am impressed with your consistency

and it, it helps me to be honest, like, I

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feel like I'm a thief because I really do.

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Like, I'll be, I'll just go through

people's like, that I really like.

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I go through their pages and I get.

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energy from your consistency.

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You know what I mean?

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Like just seeing that you're still

doing it helps like, Oh, okay.

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Cause I, cause I know it's not easy.

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You know what I mean?

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Like regardless of what you're

showing, I know there's some back

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end issues, troubles, problems,

whatever the case, life still goes on.

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So to know that you're still consistent,

still coming out and you're you're

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giving the a hundred percent forward.

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Like that gives me energy.

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You know what I mean?

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Regardless of if I see it or

not, I know what's happening.

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Terry: Yeah.

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I, uh, one of the things I'll teach

you is you got to copy the right cat.

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You know, it's a copycat world.

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Yeah.

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Popeye's went big on selling this

chicken sandwich, what everybody else do.

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Get a chicken sandwich.

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Right.

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So once you're seeing something

that's successful, you just got

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to know how to make it your own.

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Right.

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Right.

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Definitely.

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I'm still on social media, looking

at different people that I listen to

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and seeing the ideas and all that.

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Like, okay, I like this.

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How can I make this?

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Rob: Work for me in my right learning

to learn learning to love learning.

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Yeah, like falling in love with

just keep I Don't think there's

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ever been a point where I was like,

I gotta know I gotta know I think

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I've done it twice in both times.

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I feel Both that you will the moment

you stop adding knowledge, right?

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You're regressing Yeah, because

everything is continuing to grow

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and get better and features are

changing and you know what I mean?

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So the moment you start being

stagnant, you're moving backwards.

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You're not not doing nothing.

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You move backwards because

everybody else is moving forward

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Terry: at all.

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If you're not moving forward, if you're

not winning, you're not doing anything.

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Rob: You're actually losing.

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You're losing.

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You're going backwards.

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You know what I mean?

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Um, so how did you get linked up

with, um, the standing on business,

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business mixer, social media?

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Okay, so they just

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Terry: reached out they just reached out.

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That's beautiful.

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My dm was like i'm having this event.

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I would love for you to come

Um, and network, and, and, you

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know, maybe say a few words, and

I was just like, what day is it?

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So you're supposed

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Rob: to be a panelist?

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Yeah.

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You're supposed to speak?

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Okay, great.

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Terry: Okay, cool.

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I was like, what day is it?

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Yeah.

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What's my calendar?

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It's free.

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I don't have nothing, I'm like,

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Rob: I'll figure.

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That's great.

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I'm trying to get to your level.

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People don't be reaching out

to me asking me how I'm doing.

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I gotta, I'll be hitting them up, hey,

you guys need somebody for the camera?

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Like, hey, but you gotta

get in how you fit in.

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I will, I will be there.

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I will be there.

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It's, it's nice.

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It's simple.

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We can sit down and have

conversations, get to know each other.

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That's really what I started the podcast.

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Cause I don't want to talk to people.

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Like it's not that I don't,

I'm a talkative person.

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It's just like those first introductions

are kind of difficult for me.

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Um, like reading rooms

and stuff like that.

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I'm not a big networking person.

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Like it's, It's more difficult.

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So instead of just being like,

I'm not a networking person.

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Okay, work on it.

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How is it better to work on it than

sitting down and talking to people?

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Terry: Come talk.

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Everybody needs content.

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It's a

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Rob: win win.

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I get to work on a skill,

you get some content.

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We can push out, and I tell everybody

who comes on, Hey, use this as a platform

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to push whatever you got going on.

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Whatever you got going on, you know?

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Because we got so many

talented people out here.

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Like, the people out, like you, uh,

other people that I follow that are

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all kind of in the Sacramento area, or

greater Sacramento area, we all kind of

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all float in our little silos, you know?

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And I've seen over the years, people

try to kind of bridge those gaps.

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And, and I know that there's

some, there's some issues there.

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But overall, I feel like

there's no reason why we can't.

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There's more than enough

for everybody to succeed.

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There's more than enough.

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I don't have to starve you for me to eat.

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For me to eat.

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I've never had, I've never had

to turn out a light bulb for

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one of these to turn brighter.

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Yeah.

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You know what I mean?

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Like that, that, but that's the mentality

is like, Oh no, I got to turn yours out.

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Yeah.

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Terry: Like.

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We have this mentality

of, I want to be the one.

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I want to be the man.

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I want to be the one.

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Things like that.

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Right.

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And it's okay to have that, but it can't

be in this form of like, You're just so

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stuck to where you don't want to work

with other people, or you're just so stuck

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to where you want to bash other people,

and different things like that, right?

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So, collaboration is going

to be the way to success.

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Nobody

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Rob: makes it by themselves.

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This is the economy of

the strategic partnership.

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You know what I mean?

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So if you're trying to do it on your

own, you're already a leg behind, right?

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Because there's people building

super machines to make money, right?

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That are all interconnected and we're

gonna protect every piece of it.

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So if you coming in trying to

take a piece of that, right?

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You got six other people that don't

want you to succeed because they

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don't, they all are working together.

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So if you're trying to do it on

your own, you're already kind

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of Working from a step back.

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So

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Terry: it just goes like,

let's say this event.

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Right.

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And it's like, okay, I'm going to put

on this event, and I'm going you, and

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I'm going to bring some people, I'm

going to make sure to bring some people.

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Right.

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I'm going to make sure to do this task.

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Hey, can you bring your camera out

and interview some people, right?

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Delegating.

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So now, now, I'm delegating a task,

but now it's like a weld oil machine,

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and we're all getting so much

out of it, and we're all growing.

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So now, as we move on to the next one.

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We're still growing, right?

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Where a lot of people fail at on events

is like, I'll put on an event, I'll

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give one recap video, and that's it.

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Or it's just like, so much

more content that you can have,

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Rob: right?

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I think the marketing and branding

side, a lot of people just,

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like, they just don't know it.

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And it's not even if you don't know it,

like, yeah, they just don't know it.

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Because there's a lot more that you need

to do than what most people are doing.

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You

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know

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Terry: what I mean?

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Right?

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And so, about

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Rob: how many interviews you had.

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, I've had, let's say six.

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Six.

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So

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Terry: let's say you got six interviews.

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Mm-Hmm, . And let's say you get.

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Three pieces out of each interview, right?

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That's 18 pieces of content that you got.

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If you post that one day a week, you got

content for a month, for a whole month.

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Rob: Look, look, listen, I'm a, I'm a,

I'm a capture that and these are going

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to go on my, my, my Instagram page.

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This is why you need the book.

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But it's serious.

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You need

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Terry: more than one

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Rob: video recap of your.

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And then how much are you, how much

of it can you realistically do?

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You're running an event.

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You probably need to speak.

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You got to mingle.

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You can't sit down and do 16 interviews

or five interviews or eight where

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you're got to be here and focus on

this person and 16 other different.

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Yeah.

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Right.

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So usually that's what I do

when I reach out to people.

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I'm like, Hey, cause

I've run events before.

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So I'm like, Hey, I know

you've got a lot of hats on.

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You got anybody coming to do videos?

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No?

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I got you.

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Don't worry about it.

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Right?

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Cause that's one less thing

you don't have to worry about.

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And you know you need some footage.

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That's the, most of the time when you're

at an event, um, they either don't have

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somebody with a camera, or they got

that one guy kind of walking around

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doing the, just the, the, the pics.

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Right?

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But very rarely will people come

out and do full blown interviews.

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So I thought it was a, a, a,

kind of a, a niche in the market.

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With all the events that are going on.

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Right?

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I don't have to make events.

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I just show up.

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Just show up.

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Terry: Everybody needs your service.

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Everybody needs his service.

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I'm telling you right now.

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Rob: I got the, I got the

Terry, I got the Terry check.

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I'm out here.

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I'm out here.

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I'm finna celebrate a Saturday.

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Laughter Straight up.

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Um, it is like, I don't know.

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Is I just, I love this mixer.

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I love that they're putting it on.

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I'm, I'm loving the energy of

the people that are out here.

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What were you, what were you going

to give to the people here for today?

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What, for your speech?

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Terry: Um, for me, honestly,

it was just encouragement.

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Okay.

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Right.

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Encouragement.

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Um, and, and selfishly

exposure for myself.

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Okay.

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You know, you know, got to do both.

324

Yeah.

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Got it.

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Make anything.

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Um, You got to take advantage of the

opportunity that's in front of you, right?

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But then also, what, what people

don't know is the best way to take

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advantage of the opportunity in front

of you is by giving a hundred percent.

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I can come here and give help and advice.

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I can get in, get a mic, give a

quick speech on, give somebody

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some game, get some stuff.

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And then the information I'm giving

you, you can apply it to your business,

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to your social media right now.

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Right now.

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And then people are like,

like, even having conversations

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straight, people like.

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Oh, that's smart.

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I didn't think of that.

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Mm hmm.

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Okay, you know

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Rob: what, me and you need to talk.

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We need to talk, right?

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Exactly.

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Yeah.

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Terry: I give because I

know that either you can use

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Rob: this information, or

you might want to hire me.

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It's going to be a quick way for me to

identify if you're my client or not.

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Or like if you're a

potential client, right?

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Was this information helpful?

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If it was, I have way more of it.

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Was it not helpful?

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Cool, get out of my face.

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You can give this to

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Terry: me for free.

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Just

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Rob: imagine What you

can give me, exactly.

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This year, after I started the

podcast, there was two things

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that I wanted to work on.

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One, I wanted to work on

growing relationships.

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And then two, I was like, I've

started, I have great ideas.

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I love business and I

know how business works.

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I'm horrible at marketing and branding.

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So, my idea was, okay.

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Read a book on marketing and branding

every month this year until I won't

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say I'm an expert But I should know

way more about it than I do now, right?

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And one of the things that you were

talking about was utility like it's a

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book I'm reading it's called utility

and it's about like being useful, right?

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Giving out useful information up front

so that when you come top of mind,

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it's like, Hey, I remember that guy

gave me, you know, because that's how

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people think, you know what I mean?

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And when you give a person

something for free, right?

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They automatically almost

feel like they owe you, right?

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And it's not like a manipulation type.

375

It's just, I'm, I'm, I'm

freely giving to you.

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And if you, Um, could use it, right?

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And it was helpful to you in your mind.

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You feel like I gave you something

and you want to reciprocate, right?

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So that's, it's a beautiful way to market

and stay top of mind without being pushy.

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Right?

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I didn't come here to sell anything.

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I'm just,

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Terry: I'm helping out.

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And I, and I, and I think that you

said something that I don't want

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people that see this to look past.

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And that you said that

you're reading the books.

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Rob: Yes.

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Yes.

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Terry: A lot of people don't read the

books, and the books have the answers.

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They have all the answers.

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And I think it comes from like, us

growing up and being forced to read books

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Rob: that we didn't like.

393

That we didn't like and didn't give us no

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Terry: utility.

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So therefore, we like, we

don't like reading, right?

396

But once we start reading those books, And

the part that I saw that you guys brought

397

up is that you have a, a bookmark, right?

398

So in my, in my, in my community of

entrepreneurs, we have a bookmark,

399

so we read a book every month.

400

Right.

401

And the thing is just,

just read 15 minutes a day.

402

If you read 15 minutes a day, you'll

get through one book a month, One book

403

a month equates to twelve books a year.

404

If you read twelve books on this

thing that you're trying to get

405

better at, you will become better.

406

Rob: Anything you do

consistently, you will be better

407

Terry: at.

408

Period.

409

And now that he's good, he didn't stop.

410

Rob: He's not like, Oh, I'm,

I'm a good three point shooter.

411

I can sleep today.

412

Terry: Keep getting better.

413

things that we have to understand.

414

Rob: No, 100%.

415

Yeah.

416

And I'm, I'm a big proponent of reading,

not even just to get the knowledge.

417

It helps to broaden my brain.

418

Like just the, the way I think,

how I think, and the kind of ideas

419

I have, the more I read, the more.

420

The easier it is for me

to come up with ideas.

421

And that's why I say I'm a thief.

422

Like, it, it feels to me that

like I need that kind of initial,

423

uh, fuel and materials for me

to make my own kind of stuff.

424

Yep.

425

Yeah.

426

Terry: And then, and then

just, it's also free content.

427

Yeah.

428

Right.

429

I read a book, I write down some notes.

430

Dang, that's crazy.

431

Things out the book.

432

Guess what I can do?

433

I can go to my audience and share

to them, Hey, I'm reading this

434

book and this is what I learned

from you, and now I can show you.

435

Now you now I'm taking on

this journey free game.

436

I'm taking on a journey every month.

437

I'm reading, reading a new book, right?

438

. And so now I'm reading

this book this month.

439

This is what I got from right next month.

440

Alright.

441

I'm reading this book this month, right?

442

This is what I got from it.

443

And as I continue to do that consistently,

people be like, now they looking forward

444

Rob: to what book you reading

this, what book you reading?

445

What book you reading, right?

446

Mm-Hmm?

447

. Oh, I

448

Terry: read that book that you,

that you talked about and it

449

was, now it's conversation.

450

Now it's content, right?

451

So you just getting so much.

452

Rob: Right.

453

And I love how just being consistent,

finding good ideas that again, really.

454

Really going a hundred percent on

that utility How can I be as useful

455

to my potential client as possible up

front before we even met each other?

456

Like I just want to keep putting out

good Information so that it starts a

457

conversation it prompts a conversation

because I think a lot of people right

458

now in the marketing space are Hey, this

is why my product is good Hey go to my

459

page and check out all my stuff right and

they're very salesy and pushy right and

460

instead of Providing good content, right?

461

Letting the people find you.

462

Just become findable, right?

463

Become more findable and those who

need you will come to you, right?

464

Instead of trying to seek them out, right?

465

Um, cause the marketplace right now

On like Facebook, Instagram, Twitter,

466

like you're competing with the same

space that Pepsi and Coke and, and, and

467

Facebook and everybody is on, right?

468

They don't separate the feeds for like,

you know, everybody's on the same space.

469

So if you don't have a way to kind of

differentiate yourself, it's not going

470

to work the way you want it to work.

471

Terry: Yeah, you have to have

that, um, that spunk about you.

472

Yeah.

473

You have to stand out in

your niche, in your market.

474

like why

475

Rob: are you different?

476

Not to just bring them

here, but to keep 'em here.

477

Terry: What's your attention

grabber and then what it is

478

that you're gonna keep 'em here?

479

Right?

480

Right.

481

And then the more value you

give, people think that.

482

This is what I tell people.

483

People think that if I give out

all the information, then they

484

ain't going to have nothing to buy.

485

Right?

486

But then it's just like, well,

if you, if you feel like you're

487

giving out all your information,

then you just don't know enough.

488

Rob: Yeah, you don't have a business.

489

You don't, you don't know enough.

490

You can't, you can't swindle the customer

because you ain't got no business.

491

You need to know more, right?

492

You need to know more.

493

I mean, you're not

494

Terry: that knowledgeable in this

field that you think you are.

495

Right.

496

Rob: If you don't know enough, you're

going to give out all your information.

497

The answer is the answer, right?

498

And I

499

Terry: just always tell

people, give out your best.

500

Because number one that's gonna push

you to learn more and be better right

501

if I give you my best information

for free I'm going to have to now get

502

better so I can have better information.

503

Right.

504

But then also what you know

now may not be good in a year.

505

Right.

506

Or like, let's say I'm talking about

marketing, whatever marketing strategy

507

or what's trendy right now, I can.

508

Talk about our teach, but

they might not be helpful.

509

Rob: And it might not

be applicable to you.

510

Yeah.

511

What I try to tell people, cause I

did business culture for a little bit.

512

I'm just not a bill.

513

I just found out.

514

I'm not really a purple people person.

515

Like I like to talk to people

I like, but I'm not like, Oh,

516

I'm just going to deal with you.

517

Cause you paid me

518

Terry: different here.

519

So you fooled me.

520

I just want to say that you fooled me.

521

You got good

522

Rob: energy.

523

You got good energy, right?

524

So that's, I'm like, I'm a chameleon.

525

Terry: Yeah.

526

Cause it's going to be

somebody here that can be dry.

527

Rob: And I can do it.

528

Like I've, I've learned to,

I tell my wife all the time.

529

I was like, I'm a chameleon.

530

I will go into a room and I can

feel everything that's happening

531

and I don't, I can't turn it off.

532

So it's not like I can be like,

Oh, I'm going to feel all that.

533

And then that's, what's going to come out.

534

So like it really is energy.

535

But most everybody I've talked

to today was really, really good.

536

But, um, What I try to tell people

on a, on a business aspect is, um,

537

you don't know what you don't know.

538

Right.

539

And that's why I'm big on, I

needed to get a mentor this year.

540

Right.

541

And it's like, why would I

continue to try to recreate the

542

wheel when there's somebody who's

already making it perfectly?

543

You know what I mean?

544

I'm out here struggling with

cobblestone and there's somebody

545

who got smooth wheels already.

546

Why would I not just learn from

that person so that I don't

547

have to keep falling on my face.

548

Right.

549

And there's nothing wrong with

wanting to do it yourself.

550

with wanting to like have that experience.

551

But even then you're going to get

to a point where you're going to

552

realize I probably need a mentor.

553

So it's, I think it's important to

humble yourself to understand that

554

you don't have all the answers and

it's much better to find somebody

555

who's got more answers than you.

556

Cause nobody's got all the answers.

557

But they probably got a couple

of questions answered that

558

I'm asking myself right now.

559

Terry: Definitely a cheat code, right?

560

Yeah.

561

I look at it as our site,

like a business culture, our

562

mentor is like your GPS system.

563

Mmm.

564

It's your

565

Rob: GPS system.

566

Got you.

567

You can tell them where you want to go.

568

Terry: want to go and they

can give me the information.

569

Plot you out.

570

And they can let me know.

571

That's crazy.

572

You know, like, okay.