In this episode, I'm not talking about rebrand strategy. I'm a brand and identity strategist, and what nobody tells you going in is that every rebrand involves a loss — and if you don't expect that, you'll think something's wrong with you when the new chapter feels like grief instead of relief.

We cover:

• Why Serena Williams spent eight years quietly building her next identity before announcing it — and why the loss still hit her anyway
• The difference between mourning an identity and being stuck in one
• Why the people who get stuck are usually the ones who built the most impressive first identity, not the weakest one
• The distinction between identity as legacy and identity as permanence, and why permanence is what keeps you frozen
• What I actually grieved in my own rebrand this year, and why it wasn't the business
• Why letting go of a version of yourself that still works on paper isn't erasing it

The question this episode is really asking:

Are you mourning your old identity, or are you stuck in it?

New episodes every Monday.

Find Kat at kattorre.com | Instagram: @kattorrexo