In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies.

The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem.

Chapters:

• 00:00 - Intro
• 02:14 - Jari Bolander's Unique Journey
• 07:15 - Transitioning to Marketing and Storytelling
• 09:13 - Understanding Decision Counsel and Subscriber
• 14:00 - Challenges in the Broadband Service Provider Industry
• 22:09 - The Importance of Differentiation in Marketing
• 29:55 - Cutting Through the Noise of Digital Advertising
• 38:32 - The Importance of Partnerships in the Broadband Industry
• 44:06 - Understanding Marketing Standards and Best Practices
• 49:44 - Get in Touch with Jarie

Get in Touch with Jarie:

Decision Counsel Website

Mentions:

Gary Halbert

Decision Counsel

Calix ConneXions 2025