Kasim:
00:00:11
There's almost 4 billion people monthly on this
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00:00:13
platform billion, like this 3.
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00:00:16
8 billion people on meta
platforms every single month.
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That's half the planet.
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00:00:20
half of the planet is
living on less than 2 a day.
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So we'll say that meta has 100 percent
of the commercially viable planet.
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00:00:27
Good point.
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00:00:28
I don't think there's much more
expansion you can really do.
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00:00:31
Yeah.
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00:00:31
George Friedman talks about this.
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00:00:32
I just read his book, by the way.
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It was phenomenal.
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where is it?
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00:00:35
I think it's The Storm Before
the Calm by George Friedman.
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And he's a geopolitical strategist
who's very middle of the road.
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00:00:40
He's not like a sensationalist
like a Peter Zaihan.
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or even like a Ray Dalio.
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00:00:45
Like he just views things
a little bit more calmly.
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00:00:49
And what he said about technology was
so impactful, he said that, technology
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will only have the economic impact
consistent with its ability to make
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changes in our day to day lives.
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00:01:03
the very beginning, something like meta
rolls out or Facebook or before Facebook,
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00:01:06
Friendster, whatever, and the impact
that had on our lives was staggering.
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00:01:10
And so it has a staggering
impact on one person's life.
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So there's the X axis, let's
say, but then there's the number
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of people who can it impact.
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So there's the Y axis.
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And so now it's the amount of impact per
person and the number of people impacted.
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And when you see things like
that, you see this, just this
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opportunity to exponentially
impact humanity, but it tapers.
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like you just said it, man,
it's the end of the taper.
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and with the taper comes stasis and
with stasis comes efficiency and with
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efficiency comes massive commoditization.
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And really what that means is meta
today's a whole lot like television
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was in the seventies and eighties.
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It was a ubiquitous
truth and a prerequisite.
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If you were going to advertise, you
had to be on TV, had to, but because
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they got so efficient with it, it
became really hard to break into.
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00:01:57
I think it happened in Google
before it happened in meta is we're
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seeing small businesses priced out
because of this small businesses
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can't have this conversation.
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00:02:04
You can't be a small business talking
about brand performance, dude, you
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00:02:06
remember it used to be able to spend
500 bucks a month Facebook and get real.
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00:02:10
Results.
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00:02:11
Yeah.
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00:02:12
Like you could do something and then 500
became 2 grand and 2 grand became 5 grand.
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00:02:15
What's y'all's minimum ad spend right now?
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00:02:17
What's the lowest you'll take a client?
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00:02:19
we'll start brands that don't have any
spend, but have, that's a trick question.
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00:02:25
Okay.
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00:02:25
the average company for us spends, oh God.
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00:02:29
Probably anywhere from 50, 000 to
a couple hundred thousand dollars.
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Our average is 52, 000.
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Our average is 50, 000.
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Our top side is seven figures, but we
won't take anybody less than 10, 000.
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if they're less than 10, 000,
we call it an incubator account.
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And they basically have to sign in blood
that they know this is doomed to fail.
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And if it succeeds, it's a gift from God.
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The caveat to that are companies that
are either venture angel or private
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equity backed that want to launch
in the U S and have runway for it.
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00:02:55
Like you'd have to have a marketing
budget to be able to successfully
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navigate the digital marketing
landscape, or the other side to that is.
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I've got a great offline.
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We're talking to a customer right now
that spends half a million dollars a
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month on direct mail, but no digital.
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all you do is you take
what they are doing.
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It's a simple formula and there'll
be a great client for us is like
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00:03:19
that type of, it's so simple.
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00:03:21
don't think it's simple, but it's
in a challenging than not having
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00:03:25
that it's in a challenging niche.
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You have a successful business.
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You want to translate that over,
not replace your direct response.
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They want to use this as an adjunct.
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So trick question there, both
of those, the venture backed
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want to launch in the U S or.
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have runway, have some money to be
able to spend, but then the other one
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successful business want to go online.
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Both of those have zero ad spend.
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Now it's the local regional business
that we would then defer off
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00:03:54
to our local regional division,
like our startup division, and
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00:03:57
they would be able to help them.
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00:03:58
But for tier 11 proper, yeah, it's,
you gotta have Some ad spend, which
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00:04:03
basically shows that you have a product
or an offer resonates with the market.
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And that typically starts with like
10 to 30 grand per month in spend.
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00:04:11
It depends.
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00:04:12
We'll do an analysis of it and
everything else, but that just
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shows you've got a valid product.
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Unless you're just burning money,
