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Scaling Your Business Through Mind, Body, and Spirit
Episode 18014th August 2024 • The Category Queen Show • Kinsey Machos
00:00:00 00:40:20

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There’s a powerful synergy between your personal well-being and the success of your business. In this episode, I dive into how aligning your mind, body, and spirit can be the missing link in achieving sustainable growth.

This isn’t just about scaling your business—it's about creating a life that feels balanced, fulfilling, and true to your core values.

Key Takeaways:

  • The critical role of personal alignment in business success.
  • Holistic strategies for maintaining balance while growing your business.
  • Practical ways to incorporate wellness into your daily routine.
  • The impact of mind, body, and spirit on long-term business growth.
  • Steps to ensure your business supports your overall well-being.

Resources Mentioned:

Episode 52: MVP: Speaking To The Top 1% of Your Market

Episode 56: Two Ways You're Out of Alignment With Your Offer

Episode 133: Taking A Risk On Your Unique Expertise

Episode 144: Unleashing Your Creative Genius: Beyond the Blocks and Into Brilliance

Work With Kinsey Machos 

Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. 

Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable Offer

Apple Podcast | Spotify 

Connect With Kinsey Machos

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Transcripts

Kinsey Machos:

I'm Kinsey Machos, your host and founder of the category Queen. Welcome to the podcast for coaches, consultants, and course creators who don't just want to dominate their niche, but they desire to play in their own league. My mission is to help you unlock the power of your unique brilliance and use it as a vehicle to gain recognition, reach more people, and make more money. Not too long ago, I took a bold leap, leaving behind a six figure corporate salary with nothing more than a used MacBook and a burning desire for more freedom. Today, our brand has become globally recognized, helping thousands of female founders to become industry leading experts. Join us each week as we go on a journey together to discuss mindset, marketing and money, and more importantly, the real life discussions about balancing success with motherhood and marriage.

Kinsey Machos:

Because we're a community of women who build and scale impact driven businesses, but do it without sacrificing the things that matter most to us. Welcome to the category queen show. Hello, my fellow category queens. I hope you're having an amazing day. I want to dive into today's conversation. I'm really excited about it. I think there's also, if I'm being honest, a little bit of nervousness. I think this is a really spiritual conversation. And anytime that I'm really leaning into that, the realm of spirituality, if you will, there is a sense of I don't want to offend people or I don't want to say the wrong thing. Right. I don't really find those fears outside of this conversation. I know that it is very common, especially when it comes to content creation and, you know, conviction, marketing or speaking on stage.

Kinsey Machos:

There is, I hear women express this really common theme around I don't want to offend anybody by saying, you know, this way is the wrong way or what have you. And so this is where it shows up for me. And I know that because I have fear around it. It is exactly where I need to lean in. I want to have a conversation with you about alignment, and I want to really bust through the true meaning of alignment because alignment is sort of a buzzword in our industry, as well as authenticity. And I think that it's important for you to really understand what this means in the context of your business, but not just your business, also your life, and how it's so much bigger than that. It's so much bigger than that.

Kinsey Machos:

And I'm going to give you how I think about alignment, why it's important signs of misalignment, and how to really course correct when you find yourself in a season of disconnect, burnout, potentially overwhelm. And I hopefully be able to equip you with the right tools, the right knowledge to assess effectively where you're at and knowing where to go from there without completely self sabotaging. Because I definitely don't want you to misconstrue hard or fear as sort of this idea of misalignment and throw everything out the window and start over. But this conversation, also, when we think about alignment, it's not sort of a one stop destination. You don't just arrive to a place of being in full alignment. It really is a journey, a spiritual journey at that. And so this is constantly checking in with yourself.

Kinsey Machos:

It's constantly pivoting, realigning, and ultimately being truthful with yourself about who you are and what you want, and then giving yourself permission to fully claim that even if it means even better, especially if it means going against the grain or breaking the quote unquote rules. So let's dive in. First of all, I think, as always, it's so helpful to level set with some sort of definition. And of course, when you look up alignment or align, there really is sort of like a more contextual or, you know, more tactical level definition. You can look at things like it says, lie in a straight line or correct relative positions or give support to. Right? So newspapers usually align themselves with certain political parties, or you can put things into correct or appropriate relative positions is one of the definitions.

Kinsey Machos:

So, for instance, the fan blades are carefully aligned. So when I'm looking at definitions, obviously, this isn't really in the spiritual context. And that's really the conversation I want to have. And so I found an even better one in, you know, through the lens of how we're really bringing it to life today. And I want to give that to you. So it says here that when you're in alignment with your mind, body, and spirit, you're living in accordance with who God created you. This can mean that your work reflects your God given identity and you're able to find meaning in what you do. So good. I got chills just reading that. Again. This is also where you feel connected to something greater than yourself, and you have this deep sense of inner peace and fulfillment.

Kinsey Machos:

Spiritual alignment also involves aligning your thoughts and your actions and your intentions, again, with those beliefs and those values. So amazing. So just to level set, that's really the context that I want to have. Like, that's the context I want to give you to further, really just go deeper in this conversation of alignment. Because I. It's important that you know that obviously, I am really solid in my faith. Everything that I do is really through the means of who I'm being called to be and who I'm being called to show up in this world as and consistently aligning to that. But you have to be tapped into something greater. So I'm going to use God. I'm obviously a follower. And you can replace this with what feels good for you, whether that's universe or source.

Kinsey Machos:

But you have to know that when we have conversations about business and we're really just talking about business through the strategic components of marketing and sales and operations, that's all great. But that's really super, super surface level in comparison to what the vessel of that business is. And if you think about your business as a vessel and then you as a vessel to support that business or kind of allow yourself to really elevate the business, you're really starting to expand this meaning, right? And it's really about what you're being called to do, how you're being called to transform lives and leverage those gifts that God gave you to continue to unfold. Now, that journey is not easy.

Kinsey Machos:

And I think this is why it's so important to be tapped into something greater than you and to really see your business as a vessel to continue your spiritual journey on this planet. Because it softens sort of more of these surface level things. The money, the clients, the accolades, all of that will be gone when you die. And to be honest, nobody's really going to remember a lot of that. But how you really think about the legacy that you want to live and you pouring yourself into the work that God created you to move through, that is so much bigger. That's so much bigger than all these accolades that will literally mean nothing when you're gone.

Kinsey Machos:

And so I think that when I have this conversation with myself and I start to sometimes even sink into more of that surface level thinking, I'm just constantly reminding myself, this is so much bigger than that. And it can sometimes absolutely feel maybe like you have. There's more pressure, there's more at stake, but ultimately, it's really there to remind you that you are a vessel for something greater and that there's a power working through you that you cannot control. And as much as we want to control everything, we're ultimately not the ones in control. God has a greater plan for you and he has a plan for the gifts that he has granted you.

Kinsey Machos:

And I think that's the first thing that I really want you to sit with is the fact that if this, if you have a vision on your heart about your business, about your life, it was placed there for a reason. God put that there. And so we don't want to ignore that. But also the gifts that you were given are very unique to you. And so we just want to be really good steward of those gifts. What happens when we waste them? What happens when we suppress them? What happens when we ignore them because of fear, because of, you know, nervousness, anxiousness, risk, etcetera? What happens when we ignore those? Well, God's going to continue to, you know, try to help us course correct.

Kinsey Machos:

And there's going to be all these things that happen in your life that are basically like, these flashing indicators of, like, you're out of alignment or we need to get you back on track. But it will feel hard. It will feel hard. And I think that it will feel hard either way, whether you are leveraging your gifts or you're not. But the hards are going to look a little bit different. And so I always say this, but choose your hard, and I'm going to choose the hard where I am fully embracing the gifts that God gave me, and I'm on a pursuit to really leverage those for the good and to leverage those to impact more people.

Kinsey Machos:

But I also want to share what this might look like, even strategically and tactically in your business, because I want to show you what the signs are of misalignment and how to course correct. But then also, like, why is this so important? Why is this so important? We hear and see a lot of this concept around being in alignment, but again, it is very vague and vanilla. And so with that sort of level setting of, we're really talking about the spiritual components here of you fully embracing, fully leveraging your unique brilliance and the gifts that God gave you and seeing yourself as a vessel to steward the good.

Kinsey Machos:

And so as you go on in your day to day, though, and you start building, you start scaling, there's going to be these things that happen along the way that are going to help you see either you're on the right path or you're on the wrong path. And I actually don't think we'll ever be on the quote unquote wrong path, but there are going to be things that happen that kind of knock you off course. And we just want to make sure that we get you back on track so that you are really leaning in to the plan that God has for you, even if you can't see it because you can't. We usually cannot see. And I think that's the hardest part. And that's really what faith is just believing without seeing.

Kinsey Machos:

And so that alone will really help give you some peace, if you will, and really move you through this next season of growth and scale, whatever that looks like for you. So let's talk about what signs of misalignment might look like. So as you're starting to really grow and scale your expert based business, you're really good at what you do. There's going to be things that pop up from time to time, and it's going to be a really good way to build your discernment. And discernment is talked about a lot in the spiritual context as well. And I think that this is one of the greatest skills we can develop, just as humans in general, but also as entrepreneurs of discerning what's what. And a large piece of this is discerning that. Am I really leaning in or am I really stepping back?

Kinsey Machos:

Am I leaning in, or am I avoiding what I need to avoid because of fear? And there's going to be things again that will kind of help you course correct, if you will, and or indicators that you can watch for that might be signs that you are not living in your truth. And I think that we just have to constantly be honest with ourselves and also remember that you are an evolving human. And so we can't just set a plan and forget it. We have to constantly check in with that plan. Is this an alignment to me as I'm growing and scaling not just my business, but I'm evolving in my life? Am I being true to myself, and am I being true to the desires that are placed in my heart? And that honesty alone will feel very liberating.

Kinsey Machos:

But then you'll have these things that pop up that then again, make you kind of come face to face with this idea of you being in your truth. So, first of all, if you're in a burnout season, this could be obviously through the lens of you trying to outpace your belief. So I talk a lot about burnout in the sense that it's not about working a lot or working harder, per se. Burnout, I believe, really comes when you are trying to outwork your own limitations. So if you, at your core, believe that you are not worthy of success and you're building your business and things aren't happening the way that they want to, that's triggering that upper limit, that's triggering that belief of like, I'm not worthy of success. And so what's going to happen is you're going to try to work harder.

Kinsey Machos:

You're going to try to work harder to outpace yourself in that regard, thinking that's going to be the thing that leads to success. But what it actually is going to validate is just the constant limiting belief that you're not good enough for success. You work harder, you don't get the results you want. That validates that limitation. And it's this cycle which then puts you into burnout. Now, burnout can happen from working too much, of course, but again, it really is about, well, why? Why are you working too much? Do you believe that you need to work harder to be successful? Do you believe that you need to be doing more in order to be successful? And so we kind of have to pull back the layers. But burnout 100% is one of the biggest signs that you are out of alignment.

Kinsey Machos:

And even going back to your core beliefs, would God tell you that you are not worthy of success? Absolutely not. Right. And so we just have to check in with ourselves there of like, okay, why am I feeling tired? Why do I dread working? Why am I. Why am I working 40 plus hours a week? And then we can start to peel back the layers and figure out, okay, here's where that's coming from, and here's some opportunities to get back into alignment, which I will talk about here in a minute. Another sign of being out of alignment is sort of the disconnection from that core purpose. And this is really easy to fall into, but when you start growing and scaling, you actually forget why you're doing it in the first place. And it's probably a couple reasons.

Kinsey Machos:

If you're like me, it's one like, I want to see what I'm capable of, and I really want to step into my full potential. I really want to allow God to work through me in a bigger way and again, use me as a vessel for impact. But then also, obviously, it goes back to the impact. Like, why am I doing this? Well, it's because I want to have a better life for myself, or I want to see what I can do, what I'm capable of. But also, I know that everything that I touch has an impact. I know that I can help more women live in their true brilliance and create a meaningful business that generates wealth and impact.

Kinsey Machos:

And so when I think about those two things, myself and my own impact, and then the ripple effect of the women that I'm helping, that's just like that keeps me so anchored. It will get you through flopped launches, it will get you through the low months. It will get you through firing a team member. Whatever the challenges or the adversity that you're going through, we have to remind ourselves of why that's happening. But at a certain time or times, you start to get a little bit disconnected from that. And sometimes when we get so busy doing the doing, we forget really why we set out to do this in the first place. And so that's one of the big signs that you're out of alignment, is that disconnect, right? Disconnect from the core purpose.

Kinsey Machos:

And so we're kind of doing all these band aid solutions, trying to get quick wins. But then when we kind of take a step back and realize, like, none of that actually matters, if I think about longevity and sustainability and that core purpose, right, I'm doing exactly what I need to do now. More tactical level components here of misalignment is client mismatch. So if you are not working with the right clients, you're not really feeling energetically aligned or excited about the clients you work with. Maybe they're not even getting results. Or the results that they're getting aren't really the kind that you desire to give people. That is such. That is one of, I believe, the most common or most popular indicators of misalignment.

Kinsey Machos:

And also where so many women find themselves in their coaching and consulting businesses because of the lack of clarity and or the confidence to sort of, like, niche down to their unique brilliance. When you start to build confidence about being really good about what you do, there's gonna be this floodgate that opens of, like, oh, my God, I could help so many people. And so we're taught that, like, well, we need to have more impact, me, help more people. And so we stop being disciplined in sort of, like, the offerings that we have, the success pathways that we have, and we kind of start to get a little bit too vanilla or ambiguous about our message, our product suite, etcetera.

Kinsey Machos:

And so what happens is then it's like we have all these different layers of clients that we're working with, and most of them aren't really a good, a perfect match for you. Just because you can help everybody doesn't mean that you should optimize for that. And especially when it comes to alignment, you really want to align your top unique brilliance with your best match client. I have a lot of episodes that talk about that, so we'll link that up, but that is one of the most popular indicators that I find when it comes to misalignment or you not really operating at your highest zone of genius is when you're working with the wrong clients. Then we have things like financial stress, obviously, the, like, lack of boundaries, conformity to some of the industry norms, loss of creative energy.

Kinsey Machos:

And then, of course, like, really neglecting your unique strengths. Those are all signs that you're out of alignment. Now, if you're having things pop up, some of these things pop up, or you're resonating with a few of these, not all of them. That's totally fine. You don't have to resonate with all of these in order to feel like you need to course correct. But again, I don't want you to believe that you have to, like, constantly uphaul your business or take these big pivots to, quote unquote, get back into realignment. These are sometimes, in a lot of cases, just smaller adjustments and shifts to continue to stay on course. It's sort of like that one degree move, right?

Kinsey Machos:

I think that they say that like a plane, when it changes directions, it only needs to, like, course correct by, like, one degree in order to put it on a completely different path. And so we don't need to throw the baby out with the bathwater every time we're, you know, we get a bad client in our pipeline, or I, we're not feeling very creative. But it is a good indicator, a good time to just check in with yourself. Why am I feeling this way? Why did I say yes to this client when I didn't feel like I wanted to help them or I didn't feel like I was a good fit for them? Why am I sort of losing creativity? Why do I not feel excited about writing? Why do I not feel excited about coaching?

Kinsey Machos:

There's always these gifts that were given in the form of pain, usually, that we can use to just unpack, right, really clear the clutter and dig a little bit deeper to figure out what's really going on here. Anytime we're operating at that surface level, like we talked about earlier, we're going to just try to fix it with band aid solutions. But when you start to go deeper, you will find some really amazing answers that are going to solve a lot more than just your really bad funnel, okay. Or your non converting offer. And so when we think about alignment, I want you to start really doing an audit on yourself and go through these things and think about, okay, I am feeling this way. I am working a lot. I'm not working with the right clients, I don't really feel creative.

Kinsey Machos:

So let's dig deeper. Why is it this way? And what would it mean for you to actually get back on course, or what would it mean to actually change that? Okay. Now I want to dissect alignment through the lens of mind, body and spirit, because I really, again, want to expand your thinking around what alignment truly means. Now that we know the signs of it, or some things that are going to be popping up as you sort of get off course and then really dissecting it through different lens. Because this can show up in all parts of your life, not just your business, but also when it comes to aligning or realigning your business and life, then there's different components of that. So alignment through the body is really about really the physical representation or the physical demands of your business.

Kinsey Machos:

And so I think of this, like, lifestyle integration, the physical embodiment of it, the body really is how the business integrates with your physical well being, energy levels and desired lifestyle. This is a big one, right? If you think about sort of the traditional burnout representation of that, this could fit under that. But again, this is so much more than just working a lot. And this is where I found myself really at a crossroads of, because I believe it's inevitable that you will come to a place where you build a business that doesn't necessarily align with the physical embodiment or lifestyle integration of what you desire. And I, it's really just because we don't know what we don't know. And what Suzy is building might really work well for her.

Kinsey Machos:

But if you build what Susie is building and you don't have Susie's life, you don't have Susie's mind, body and spirit, right? You're going to find a place. You find yourself in a place where, like, it's not really in connection to what you want it to be connected to. And so when we think about an aligned sort of body, right, again, the physical embodiment or lifestyle integration of alignment, it's business models that actually support your desired work hours or location, flexibility or energy levels that are sustained or boosted by work activities. It's also the physical health. Right? So are you prioritizing your well being? Are you prioritizing your emotional, mental, physical well being? And is your business taking away from that? Right. Perhaps work and personal life are always at a conflict rather than being really, like, integrated together.

Kinsey Machos:

And so when we think about the physical representation of your business and whether it's giving to or taking away from how you desire to live your day to day and who you want to be, sort of the vessel, the physical representation of your vessel. Then we have, there's a lot of indicators there of like where to course correct, right. So, for example, if your business has you working 40 hours a week, but your lifestyle doesn't support that, then that's obviously a sign of misalignment. And we just need to course correct in order to really make sure that your business supports the body. The body component of alignment. Another example of this would be. Would also mean that perhaps the demands of your business are really impacting your health. Right.

Kinsey Machos:

So we need to make sure to get back into realignment and start to think about how do I make my physical health a priority over my business. If things are taking away from those things, then it is misalignment. And again, sometimes the shift is just readjusting your schedule, but sometimes it's not always that easy. And when we think about pulling back the layers, perhaps you're just feeling really tired and you are not prioritizing your physical health. But then when you start to course correct and you peel back the layers, you're going to find more there, right? Oh, it's because I am working with the wrong clients. Oh, it's because I am not operating in my highest zone of genius. Then it requires a little bit more of that pivot or a bigger course correction. But again, nothing here.

Kinsey Machos:

I don't want you to feel overwhelmed or even embarrassed or ashamed by any of these things, because it's inevitable that you will go through seasons like this. And the important piece is that self awareness. And again, going back to just telling yourself the truth, checking in with yourself, and then deciding how you're going to course correct before it really spirals out of control and it becomes harder and harder to course correct. So that is the body component of alignment. Let's talk about the mind component of alignment. This is really like leveraging your unique brilliance. The mind aspect of alignment focuses on how well you are utilizing your intellectual gifts, your expertise, and your unique problem solving abilities in your business. So I see this. This is really common for women because they undervalue their brilliance.

Kinsey Machos:

And so what happens is they are watering down their message, they're watering down their offers. And then we have this spiral of like, again, working with the wrong clients, feeling energetically depleted, fatigued, burnout, etcetera. And so when we think about you leveraging your full unique brilliance and really leaning into that is really telling yourself the truth and leaning into your unique intellectual gifts. And if you're listening to this, you're like, I have no idea what that is. I think that's less likely. I think you're more listening to this and thinking, oh, my gosh, am I really, truly operating on my highest zoning of genius? And what might that look like? So you are good at a lot of things, just like I am. I am good at a lot of things.

Kinsey Machos:

And especially in the guardrails of my unique brilliance, there's a lot of things that I can do. Content creation, marketing, funnels, social media offer creation, financial components, team. I mean, there's just so much under the lens of business and marketing that I am really good at. But when I start to really think about my highest zone of genius and my unique problem solving abilities and where I light up the most, it's only a subset of those. Now, am I going to use the levers of my other brilliance to support my clients? Yes, absolutely. But when I think about you narrowing in on your category niche and really defining that category of one around your unique brilliance, that's going to be, again, you getting a little bit more clear of that top zone of genius.

Kinsey Machos:

It's not just about what you're good at, but it's where you thrive. It's where you are energetically aligned. Sometimes this takes a little bit of time to discover, but I find that it's really just being honest with yourself and being okay with sort of the fear of like, it's almost like you're intimidated by your own brilliance. If your clients are intimidating you a little bit, that's a really good thing. If you're bored by your clients and you're not excited about it, that means that you are not operating at your highest zone of genius. So we want to align with that. We want your offers to directly align with your unique brilliance. We want your messaging, your marketing, your category niche to be tied all around that. We want you to be developing the mastery around that.

Kinsey Machos:

So just because you're naturally really amazing at it's your highest zone of genius. We also want to develop the mastery around it. That's how we really become category queens of our industry. Right? We're always learning, but then also like thinking about your business challenges, they should feel really invigorating to you, not draining. You should feel excited about really overcoming these challenges in your business, because again, you're leveraging your unique brilliance, then it just becomes really about problem solving, which is what entrepreneurs do. We bring solutions to problems, and we should be doing this for our own business. But if we have a misalignment with the mind component of. Of this piece, then again, we have offers that don't align with this. We're working with the wrong clients. We're feeling a little bored or stagnant.

Kinsey Machos:

There's this sort of fear of not operating in our fullest potential, and then again, constantly struggling with aspects of the business that you're just not really good at because you're not able to delegate the financial pressure, et cetera. So that really is the mind component when it comes to alignment. And also one of my favorite pieces, because when you align to your highest zone of genius, your unique brilliance, everything else will feel so much easier. You will operate at a different frequency when you're in that zone, which automatically brings in opportunities without even doing anything. But when you go to create content, when you're selling your offers, when you're on sales calls, when you're coaching, there's just a different energy to you when you're operating at that level versus just being good at something and teaching people how to do it.

Kinsey Machos:

So there we have the mind. Now let's talk about the spirit component of alignment, which is really how we kicked off this conversation. But this is like your divine purpose. These are your values. This is the essence. This is, again, the spirit component of business, which, again, entrepreneurship is just really a spiritual journey. And you're on mission to go deeper with yourself. You're on a mission to go deeper with who God created you to be. And we have to be constantly listening to that. So an aligned business, when it comes to spirit, is that your mission deeply resonates with you and your values. Are you connected to that purpose? And sometimes women just don't give themselves enough space to even ask themselves that question, let alone live into it.

Kinsey Machos:

And so it's going back to that, like, disconnect from purpose and getting really honest around this idea of, like, well, what is the bigger mission at play here? Is that something I can connect to? And this is unique to you? I think there's a lot of industry jargon out there about finding your why and the mission and all of that. And so we might have shame around this idea that, like, well, I don't really connect with that why or I don't know that's something that I really want. And so we just suppress it all together. There is no right or wrong here. The right is your. What you decide is right for you. And so it's important to get clear on what's important to your values, and then really being in that divine purpose so that everything else can kind of take shape. Right.

Kinsey Machos:

If you have a value that is wealth, but yet your business is actually making you broke, then we have a large misalignment happening here. Right. And again, that might sound obvious, as I say it, but how many people are really at mercy of their business because of the financial aspect? Right. If you want to build wealth, then we need to really prioritize the business for wealth that's important to you. There's no shame. There might also be a value of, again, maybe you have a value of traveling or adventure or spaciousness, right? So the question is your business adding to those values? Is it contributing to you really embodying those values, or is it taking you away from them? And that's going to be the thing that helps you see, are you in alignment or are you out of alignment?

Kinsey Machos:

And again, this isn't sort of like throw the baby out with the bathwater situation where you're kind of like, oh, I'm totally out of my values here and I need to start over. It could mean just a couple little tweaks or shifts in the way that you operationalize your business to ensure that you are truly in connection to those values. And again, you're showing up as the woman that God created you to be. And so this will also show up if you are being taught a certain strategy or a tactic that you have sort of an initial gut reaction to or you have a physical reaction to of. Like, that doesn't sit well with me.

Kinsey Machos:

And yet sometimes, again, because we don't have, we don't know what we don't know or we don't feel confident in our own values or essence, and so we just do what we're told, right? Because it's like, well, she said it worked, so I need to do this. And yet there's just, there's a constant rub there that, again, is just something we need to check in with ourselves. And it's okay that your strategy doesn't look like her strategy because you guys have different values. And this is why in Lux leverage, I really teach sort of this comprehensive, robust system.

Kinsey Machos:

So you can pick and choose based on what's in alignment to your mind, body and spirit, but then also you giving you the tools that allow you to continuously check in with yourself to decide if this is something that is going to move you closer to your divine purpose or if it's taking you away. But then also, this is where I think that authenticity comes in, because when we're really in our divine purpose, we are clear on our values and we're living those out. We're really, like, living into our true essence. Then we're being us. We're being authentically ourselves. But here's the trick, or here's the challenge around authenticity, is that most of us aren't taking the time to even ask ourselves that question. Who am I? Right?

Kinsey Machos:

So how do we be authentic if we don't know or take the time to learn who we are as the most authentic version of ourselves? So this is why, like I said at the beginning, this is an infinite journey. Because as you evolve, as you grow, as you really even gain more awareness, more insights, these things are going to also take new shape, new form, and we're constantly living into that. We're constantly evolving. And so giving you the tools to just assess, am I in alignment now? Am I, am I out of alignment? Here's where I'm out of alignment in this, you know, the infrastructure of this business, and here's where I can tweak. It's, it's really, it can be that simple.

Kinsey Machos:

Although simple doesn't necessarily mean easy, sometimes the greatest pain that I've ever felt is recognizing where I'm out of alignment and having to make the decisions to course correct. But God doesn't give us those tests, or God doesn't, you know, throw pebbles at us or, you know, get. Put us through a tsunami if he didn't think that we could handle it, or if he didn't think that we needed it. And sometimes we just need those wake up calls to really wake up and really be more alive in our bodies and our minds and our spirits to do the things that we're really being called to do. So this is why in lux leverage, our signature consulting service, we start with alignment.

Kinsey Machos:

We start with really installing those authentic foundations, understanding what your unique goals are, really, your energetic blueprint, your category, niche, what your values are. How do we make sure that before we even start rebuilding, building, rescaling, scaling, where? Whatever season you're in, we have clients that come in and they're just on the precipice of growth and scale. And we also have clients that are like, coming back from a season of descaling or really stepping back from their business because of this very thing. And so whether you're rebuilding or building or rescaling or scaling, we're going to start with the foundational components of alignment. And everything stems from that piece. We cannot architect your scalable service to three x, your revenue. If we don't know what we're actually building towards in alignment to your mind, body, spirit, we cannot launch your scalable service.

Kinsey Machos:

We cannot evergreen your scalable service. We can't amplify your impact, amplify your brilliance if we don't have clarity of like what your unique brilliance is. And this is how you build a category leading business. It's not coming from the outside in. It starts within you. It starts from the inside out. And this is so important. And this is why so many women really fall out of love with their businesses. Because so many blueprints or strategies, whatever, out there in the industry are completely missing this component we're molding to cookie cutter scalable models and it really strips us of the unique components of our own brilliance and our own lives that actually propel us forward. So if you really resonated with this, I'm so glad. I would love for you to share it on instagram.

Kinsey Machos:

Tag me so I know that you're listening, but also use this as sort of that check in or that indicator to check in with yourself, to really just kind of, again, do a self audit, making sure that you're not getting too far off course. Again, this, it's normal. It should happen that you get off course. This is not to say that's bad. That's a part of the journey, that's a part of the spiritual journey, but just knowing and building that awareness of when you are off course and how to pivot, how to shift so that you don't completely spiral out of control. But if you do, that's okay, too. I've been there, done that, and I work with a lot of clients that have also been in that season. And I'm telling you that there is a way back. It is not.

Kinsey Machos:

It is not to say that your life is over, your business is over. It just means that we have to get back into alignment with your mind, body and spirit. All right, my friends, I hope you enjoyed this episode. And again, if you really love tuning in, if you wouldn't mind just leaving us a review and letting me know what you love about this podcast, I would greatly appreciate it. That will help us continue to share our mission and helping more women unlock their unique brilliance and building businesses that really give more life and freedom versus taking away from it. And I would really greatly appreciate that. All right, my friends, I will see you next time. Hey, if you're ready to stand out online and get paying clients consistently without having to fumble your way through tech run ads or create complicated funnels.

Kinsey Machos:

I want to invite you to join us in the category queen school, where you're going to learn my simple, proven formula for getting clients online. It's risk free. You either make your money back or we'll give you a refund. Just head over to kinseymachos.com/theCQschool and join today to get instant access. We'll see you inside.

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