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Industry Insights: Jo Mitchell, Head of Marketing, The Swift Group
Episode 3714th March 2023 • My Caravan Industry Insights Podcast • John Rawlings
00:00:00 00:20:04

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Ep: 37 - As the Swift Group announced its first ever TV ad, its Head of Marketing, Jo Mitchell, shares why this is an important part of its communications strategy to tempt more people to consider a (Swift) caravan or motorhome.

Using the strapline, "Every Swift has a story", the advert cleverly shows how a caravan, motorhome or campervan is more than just a vehicle to its owners, but is part of the family.


See the Swift Group TV ad here:

Instagram: @swiftgroup

Facebook: @Swift Group

Twitter: @swiftgroup

TikTok: @swift_group

LinkedIn: @Swift Group Limited




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