Relevancy is not about being louder or having the right content pillars…. It’s about being in tune.

In this mini episode, I'm breaking down what it actually means to be a relevant brand right now — and why it has nothing to do with shouting louder or copying trends.

Because the brands that grow? They don’t chase attention. They move with culture.

Do you actually understand how your people behave now? Not how they used to behave.

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