Episode #57: How Social Media Can Sink Your Job Prospects, and Apple Comms Responds to Damaging NYT Investigation on China
What a show!
We covered a lot of ground this week, including the issue of social media and its impact on people's job prospects. Somehow we didn't touch on this fundamental issue in the previous 56 episodes of the show but certainly made up for it this week. Ewan provides information on how companies use social when screening candidates and Cam provides real examples from the workplace on how social media can also be used to monitor existing staff -- with sometimes disastrous results.
Then we dive deep into a lengthy investigative piece by the New York Times on Apple's business in China -- namely the compromises the company is making to protect its multi-billion dollar market. Cam peels back the curtain to shed some light on how Apple may have responded behind the scenes, and looks at three key accusations in the article and how Apple shrewdly addressed them in a statement. If you're a tech or PR nerd (or both), you'll not want to miss this.
Then the hosts share a few laughs over the camp Eurovision contest.
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Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Canada.
Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the Digital Bits PR and Communications newsletter. He also contributes to Apple news website 9to5Mac and shares his thoughts on PR, media, travel, and technology on his website.