Elzie Flenard engages in an insightful conversation with Corey Kupfer, a seasoned entrepreneur and expert in law, negotiation, and podcasting. Corey shares his journey from being a Brooklyn kid to establishing a successful law firm and speaking, training, and consulting company. As a deal maker, Corey delves into the strategies he employed to build, grow, and scale his service-based business in the highly competitive field of law.
Corey and Elzie explore various types of deals, such as joint ventures, strategic alliances, online affiliate deals, sponsorship deals, and more. Corey also sheds light on his foray into podcasting and how it became a cornerstone of his authority marketing approach. The DealQuest podcast, now rated in the top 1% globally, has become a platform for deal makers to share their experiences and insights, inspiring entrepreneurs to explore different avenues for business growth.
Listen now gain valuable insights into Corey's approach to negotiation, deal-making, and the significance of a clear mindset in achieving success in the world of entrepreneurship.
Highlights:
11:09- So what happens in the authority marketing model is that some people think you have to do everything—you know, you have to be on Instagram, you have to be on LinkedIn, you have to be blogging, you have to be doing a podcast, you have to write a book, you have to write. And first of all, it's impossible and second of all, I think the most successful people find the platform of platforms that they're on. That's why they're comfortable with that; they're drawn to it. They're going to do it consistently, right? Because one of the biggest things on authority marketing is that you have to do things consistently.
18:50- So there's a deal-maker mentality. One of the reasons I really started the podcast is because I found that every company's trying to grow organically. Everybody's trying to get more customers, more clients, increase sales and marketing, and provide great products and services, right? And you should do that. If you can't get a customer, a client, get another one, and get another one organically, you probably don't have a viable business. Having said that, though, I also would run into people all the time who would be frustrated they weren't growing or they were not growing as fast as they'd like and they were trying to, let's say, access a new market or hire a new talent or get into a new vertical, geography, whatever it was, and they were trying to do it organically. And there are many, many ways that you can do deals to help accelerate that. And if you study the most successful companies, they do both. They have a good, or excellent, organic growth engine. And they also do deals.
33:30-The other huge thing that's been important to me in my life for many, many years now is being of service. And that's how I approach my clients and my law firm, but it's also, my wife and I are involved in many things outside of businesses, and I have a very specific goal in terms of what we want to do in terms of increasing our philanthropic work and specifically it's funny, we've given out a lot over the years, and we have given a decent amount of money.
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