In this episode, Jakub Stefaniak interviews Luis Segredo, a leader in the hospitality software industry and creator of Hapi, an integration platform for hotel systems that streamlines data and builds a consolidated customer view in Salesforce. They discuss the potential of AI in the hospitality sector, the importance of data-driven decision-making, and the strategic approach to wait for Salesforce Einstein GPT to become generally available. Luis shares his insights on how AI can improve customer experiences, automate interactions, and enable better outcomes for hotel companies. He also touches on the benefits of being a Salesforce partner and the potential for AI to impact the AppExchange market. Don't miss this fascinating conversation on the future of CRM in the hospitality industry and the role of AI in driving innovation!