This episode is for any business leader who's been told to "adopt AI or get left behind" without anyone explaining what that actually looks like day to day. Richard Foltys of Digital Mirror joins AIBiZ to talk about using AI at trade shows and events, not as a buzzword, but as a tool for real connection and data.

Richard shares how AI-powered photo booths, event robots, and smart badges help businesses generate leads and branding without asking people to fill out another form, and why the real advantage in AI isn't the technology, it's knowing exactly what problem you're solving.

About the Guest:

Richard Foltys is the founder of Digital Mirror (DMA Events), a Toronto-based experiential marketing agency that builds AI photo booths, event robots, and branded activations for trade shows, galas, and fundraisers around the world. His team has worked with major brands, governments, and high-security events across Canada, Europe, and beyond.

Key Takeaways:

• AI isn't one thing; the real question is what specific business problem, leads, branding, or data, you're actually trying to solve.
• Making something genuinely entertaining removes the friction of asking for personal information; people share their email happily when they're getting something fun in return.
• If your business shows up on Google but not in AI tools like ChatGPT or Gemini, that's a different, newer kind of visibility (AEO) worth understanding.
• Every deal or activation works best when both sides clearly win; giving value before asking for something builds more trust than pure promotion.
• Staying focused and cutting distractions matters more for AI success than picking the "right" tool.

Connect With the Guest:

Website: digitalmirror.ca

Email: [email protected]

LinkedIn: linkedin.com/in/416rich

Episode Chapters:

[00:00] Cold Open — what an AI strategy actually looks like in a real business (approx.)

[03:00] The Biggest Misconception Leaders Carry Into AI (approx.)

[08:00] AI Photo Booths, Event Robots, and Smart Badges (approx.)

[16:00] SEO vs. AEO: Why Some Businesses Don't Show Up in AI (approx.)

[22:00] What's Really Happening When AI Adoption Struggles (approx.)

[28:00] Focus, Distraction, and Starting With a Simple Prompt (approx.)

[33:00] Making Sure Both Sides Win (approx.)

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