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The 5 biggest mistakes I see experts make when they're launching an online course, mastermind or group offer (Ep 151)
Episode 15111th February 2026 • Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs • Robyn Birkin | Online Business Strategist for Women Business Owners
00:00:00 00:22:09

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What if the reason your launch isn’t working has nothing to do with your audience… and everything to do with your strategy?

You started the year with big goals. Maybe you mapped out your revenue targets in November. Maybe you swore this would be the year you finally launch that online course, mastermind, or scalable group offer. And now it’s February and you’re in implementation mode thinking, oh hang on… why does this suddenly feel harder than I expected?

In this episode, I’m discussing the five biggest mistakes I see experts make when they’re launching an online course, mastermind or group offer and honestly, some of these are costing people years.

We’re talking about:

• Pricing too low and trying to “be accessible” instead of profitable

• Failing to create real demand before opening the cart

• Building an offer in isolation without validating it first

• Waiting months or years to launch because you think everything has to be perfect

• Ignoring audience growth between launches and wondering why sales shrink

I also share real client examples from inside Peace and Profit, including how we’ve helped clients move from low ticket exhaustion to premium scalable offers, six figure launches, and beyond.

If you are a consultant, practitioner, agency owner, or service provider who wants to scale with a course, mastermind, or group program, this episode will show you exactly where to look first.

Because most launch problems are not launch problems. They are pricing, positioning, demand, or audience problems.

And once you see it, you cannot unsee it.

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