Itβs the last ever Confident Live Marketing Podcast Episode!
π Read / Listen more: https://iag.me/239
In this final episode of the Confident Live Marketing Show, I'll take you on a heartfelt journey through the show's history, sharing valuable insights on live video trends and explaining my shift towards AI and new ventures. You'll discover how the landscape of content creation is evolving and why maintaining authentic human connections is more crucial than ever.
Join me as I reflect on over 240 episodes of the Confident Live Marketing Show. We'll explore the evolution of live video tools, revisit memorable moments with guests, and discuss the psychology behind live streaming. I'll also share my thoughts on overcoming perfectionism and procrastination, challenges that many content creators face.
ποΈ In this episode:
00:00 Introduction to the Confident Live Marketing Show
01:09 Reflecting on the Journey: 240+ Episodes
05:02 Overcoming Perfectionism and Procrastination
05:41 Evolution of Live Video Tools
09:35 The Psychology of Live Streaming
13:45 Why This is the Final Episode
16:59 The Future of Live Video
20:14 Embracing AI: A New Focus
24:52 The Middle Way: Balanced AI Usage
29:53 Future Plans: AI Training and Content Creation
32:50 Engaging with the Community: Live Shows and Feedback
36:16 Final Thoughts and Farewell
As we bid farewell to the Confident Live Marketing Show, I want to express my heartfelt gratitude for your support over the years. It's been an incredible journey, and I'm excited to share my future plans involving AI, consultancy, and new ways of engaging with our community.
What are your thoughts on the future of live video and AI in content creation? Share your perspectives in the comments section below, and don't forget to subscribe to stay updated on my upcoming ventures!
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π€ About the Confident Live Marketing Podcast
The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority, and profits through the power of live video, webinars, and podcasts. We focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - live video camera fear, live video tech & gear, and the content marketing sphere.
π Find out more at https://iag.me/podcast
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πΊMore about Ian Anderson Gray
Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher, and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.
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π€ Connect with Ian
Website: https://iag.me/
X/Twitter: https://www.twitter.com/iagdotme
YouTube: https://www.youtube.com/ianandersongray
LinkedIn: https://www.linkedin.com/in/ianandersongray/
Instagram: https://www.instagram.com/iagdotme
Threads: https://threads.net/@ianandersongray
Welcome to the Confident Live Marketing Show with Ian Anderson Gray.
Ian:Helping you level up your impact, authority, and profits through
Ian:the power of Confident Live Video.
Ian:Optimize your mindset and communication and increase your
Ian:confidence in front of the camera.
Ian:Get confident with the tech and gear and get confident
Ian:with the content and marketing.
Ian:Together, we can go live!
Ian:hello, welcome to the last ever Confident Live Marketing podcast.
Ian:I'm Ian Anderson Gray, and thank you so much for your support.
Ian:If you have been plugging me into your ears or watching on the YouTubes,
Ian:the Facebooks, the LinkedIn's, wherever you've been watching me
Ian:over these years, Thank you so much.
Ian:Maybe this is the first time, you've seen the show and you're
Ian:wondering, oh, that's the end.
Ian:I'm going to explain why my thinking with all of that, and what is next,
Ian:because this is not like the end.
Ian:it's like a Phoenix.
Ian:So is that the right analogy?
Ian:I don't know.
Ian:Anyway, thank you so much for your support.
Ian:Since May, 2019 is when I did this episode, there
Ian:have been over 240 episodes.
Ian:There's probably more like 250.
Ian:plus episodes if you include all the bonus ones.
Ian:And so in this episode, I'm going to be reflecting on all of that.
Ian:My thoughts on the future of live video, why this is the last episode of the
Ian:Confidential Online Marketing Podcast and what's next and all that kind of stuff.
Ian:So I can see some comments coming through.
Ian:Which is great because I want this to be interactive and all that kind of stuff.
Ian:But if you could indulge me just for one more minute on this, because I
Ian:couldn't do this without the help of wonderful sponsors, there've
Ian:been some wonderful sponsors over the years that have helped me.
Ian:One of the first ones was a content 10 X, Amy woods, who's a good friend of mine.
Ian:so yeah, thank you Amy for, that back in those days.
Ian:but, I want to just have a quick minute to talk about Adobe Express,
Ian:because they have been a really fantastic sponsor for the, last year.
Ian:So let's have a look.
Ian:Haunted by Adobe Express.
Ian:I've been using Adobe products for decades.
Ian:I love Photoshop, Audition, Premiere Pro and lots of others.
Ian:But sometimes you just need something that will get the job done quickly.
Ian:And that's where Adobe Express comes in.
Ian:They only recommend tools that I really love, use and believe in.
Ian:And so when Adobe asked me to become an Adobe Express ambassador,
Ian:It was a no brainer, especially since I was using the tool.
Ian:Now, they've just released the ability to print your own designs.
Ian:So I got some business cards designed, which look really cool.
Ian:This is for my Smart ADHD podcast.
Ian:I tested this out with the business cards feature.
Ian:You just need to click on print and create your own designs there as you go.
Ian:And you can also print t shirts, flyers, Cards and more.
Ian:I love the quick actions that are built in.
Ian:You can create QR codes quickly, resize videos, remove backgrounds
Ian:on images and videos as well.
Ian:And you can also integrate with Adobe Creative Cloud products like Photoshop.
Ian:And if that wasn't enough, you also get a free social media
Ian:scheduling tool built in.
Ian:So you can share, All of your stuff on social media as well.
Ian:There's so much AI goodness as well.
Ian:So you've got generative AI in there to help you create your designs too.
Ian:More at the end of the episode.
Ian:Cool, there you go.
Ian:Thank you for Adobe Express.
Ian:Thank you so much for sponsoring the show.
Ian:And I'm looking forward to working with you further over the years.
Ian:Now let's have a look at the comments.
Ian:So my goodness.
Ian:so Katie is here.
Ian:Oh, thank you, Katie, for joining us.
Ian:What is going on with my comments?
Ian:There's some kind of weird.
Ian:thing going on there.
Ian:Oh, I don't know.
Ian:it's just weird.
Ian:Anyway, I'm gonna, Katie also says, I've absolutely loved your podcast.
Ian:You've done amazing.
Ian:Thank you so much, Katie.
Ian:And Katie is one of those people who has been a listener to the show and
Ian:we've become really good friends.
Ian:We've met in person.
Ian:and you've been a great support to me.
Ian:Thank you so much.
Ian:Paula's going, ah, I'm not quite sure what that is about.
Ian:Phoenix, exciting.
Ian:Yes.
Ian:Oh, thank you.
Ian:okay.
Ian:So we are getting YouTube through now.
Ian:That's good.
Ian:Grammar Detective, I've learned a lot about live streaming from your shows.
Ian:And Paul also says on LinkedIn, congratulations on a great run.
Ian:yeah, do keep the comments coming if you have any questions or any thoughts.
Ian:I'd love to hear from you.
Ian:let's look, back, May 20, 2019.
Ian:It was a long time ago.
Ian:Let's see if this is gonna work.
Ian:If I go back here.
Ian:Okay, the first episode, I did a trailer.
Ian:It's a little bit mad, it's got a little bit of singing in there.
Ian:And then I did Why This Podcast Almost Never Happened.
Ian:And that was basically my kind of my battle with perfectionism, procrastination
Ian:and all those kind of things.
Ian:Because it was like I started podcasts in the past.
Ian:And the point of for me, from for purely from like a selfish point of
Ian:view, one of the reasons why I was doing it live was because it was
Ian:that way to get over perfectionism of actually creating regular content and
Ian:something I've been teaching forever.
Ian:It was since 2019.
Ian:that it's the perfect antidote.
Ian:Live video is the perfect antidote to perfectionism.
Ian:And it's also like live video is also something that people
Ian:have been were asking me about.
Ian:Back in 2016, when Facebook live came out, I discovered a way to go live from
Ian:your computer, but it was complicated.
Ian:I made it simple.
Ian:And I ended up speaking at social media marketing world
Ian:on live video for many, years.
Ian:that's the kind of the background.
Ian:So a lot of those early episodes were all about how to get started with live video.
Ian:The confidence side of things, because that's my past, a mixture of, me
Ian:trading as a professional singer.
Ian:And, so that performance and that confidence side of things, even as for
Ian:me, as a, as an introvert, as someone who was very shy, the technical side of things
Ian:is something that has always interested me, but also the content as well.
Ian:how to choose the perfect live video tool when we now have a plethora
Ian:of different live video tools.
Ian:But back in those days, there were very few.
Ian:There was like Wirecast, OBS, was e camera thing.
Ian:I think StreamYard had just come on the scene as well.
Ian:so a lot of those were tools, as well.
Ian:My first guest was Jeff, who is, one of my best friends.
Ian:great friends, and we've done some really cool stuff together as well.
Ian:So it was really good.
Ian:One of the other things about, having a podcast or a show is that
Ian:you can bring on, some friends and also some other people that you've
Ian:been looking up to that you would love to have on a podcast as well.
Ian:So Nicole Osborne, Andy Lambert, who's so loads and loads of people.
Ian:We also had, we had Glenn and Ken from Ecamm back at the beginning.
Ian:They came on.
Ian:we also had, we had quite a few from the different, yeah, we had, Gage
Ian:Vandentop from StreamYard, Colin Gray.
Ian:We had lots of fun things.
Ian:Now, back in those days, I don't know whether anyone, remembers this,
Ian:but I did do these silly songs.
Ian:At the beginning, there were just audio songs.
Ian:And if you go back to the beginning, I had a lot of fun
Ian:just being really zany as well.
Ian:I have to admit, I'll explain it in a little bit, but if you go
Ian:to my Instagram, you can go back and have a look at these reels.
Ian:I spent a lot of time on this in front of a green screen, putting
Ian:all of this together, singing all these ridiculously silly songs.
Ian:I stopped doing those because
Ian:I was just like, I was just not really sure why I was doing that.
Ian:I was doing them because they were fun and interesting and silly.
Ian:And that's kind of part of my humor, but I, there was, they took a lot of work.
Ian:And so like in the end, I, stopped doing them and I did know like
Ian:people, liked them, but I suppose I wasn't sure, like ultimately what
Ian:this was doing for the podcast.
Ian:So I stopped doing them.
Ian:I don't know whether that was a good idea or not.
Ian:But maybe they were
Ian:wasn't really part of the whole thing about live video.
Ian:But I don't know if you remember any of those kind of things.
Ian:But I'll come back to those in a little bit.
Ian:But I just want to look at some comments.
Ian:Try not to get too distracted.
Ian:But this is exciting.
Ian:Katie.
Ian:Oh, thank you so much, Katie.
Ian:Your show has been pretty life changing for me.
Ian:Thank you, Katie.
Ian:Yeah.
Ian:I know that we did a big giveaway.
Ian:I'll come on to that in a bit, but, you, I think you won first
Ian:prize in that, didn't you?
Ian:And so you got, a Heil gave a microphone away and you got an Elgato, stream deck
Ian:and stuff like that, which was great.
Ian:The Outdoor Station.
Ian:Caught most of your video podcasts and certainly listened to many.
Ian:Really enjoying peeking into the studios of others.
Ian:Looking forward to seeing what you do next.
Ian:Thanks, Bob.
Ian:yeah, that's, that was, fun.
Ian:They were brilliant.
Ian:Thank you, Katie.
Ian:I did one for you when you were on the show.
Ian:so that was, yeah, that was, fun.
Ian:Where's the thing gone?
Ian:so yeah, I did a lot of those, but coming back to, the show,
Ian:I had a Christmas special.
Ian:It was really interesting to get into the psychology as well of live streaming,
Ian:or getting in front of the camera.
Ian:I had Dr. Nick Lazarus talking about the anxiety of live video.
Ian:And I'll be honest with you.
Ian:I. That's been a big struggle for me, even like coming on before coming on today.
Ian:I have to say to you, I haven't done live streaming for quite a while.
Ian:And I was, yeah, I was thinking, Oh no, I'm going to have to go live today.
Ian:I, it wasn't because I didn't.
Ian:It's weird.
Ian:I did want to do it.
Ian:but I also, I've also always found it a little bit anxiety inducing.
Ian:However, the really cool thing that I was reminded of is today is that it's
Ian:only a little bit of anxiety now compared to what it was like back in 2019.
Ian:2019 I really had to push myself to do this.
Ian:and so it shows you, hopefully you have Yourself experienced this journey.
Ian:Maybe at the beginning, you like the idea of going live, stressed you out.
Ian:And maybe now you don't feel so much like that.
Ian:and we're all different.
Ian:So that was really interesting.
Ian:Steve Dotto, great episode there talking about lessons from traditional
Ian:broadcasting, because he did some he was like a broadcaster in Canada
Ian:for many years in the technical.
Ian:side of things.
Ian:We had Beelive, Adrian Salisbury was on as well.
Ian:Ah, my goodness, so many things.
Ian:I'm going back into the past.
Ian:Confident Online Video when you're not.
Ian:We had Restream on.
Ian:Molly Mahoney was on.
Ian:Janet Murray.
Ian:what else have we got here?
Ian:then we have the first year anniversary.
Ian:So yeah, that's so many in that first year.
Ian:my Colton was on the show.
Ian:Jeff was back talking about multi streaming again, some mindset
Ian:stuff, talking about tools.
Ian:Oh, Lumen Jello.
Ian:That was a great one.
Ian:How to grow your community.
Ian:I'm going to come back to that.
Ian:In a bit, Chris Ducker was on, Louise Brogan, Bob, sorry, Rob, I
Ian:always get, always call Rob, Bob.
Ian:I don't know why that.
Ian:Rob Balasabas was on, Isabella Russell.
Ian:We had, Lauria on, Louis Petrucci, Ramon, Kim Garst, My goodness.
Ian:we had Michelle from Ohio, which was great.
Ian:Katie.
Ian:So Katie, I don't think had worked, had only, she'd only just started
Ian:working at Ecamm back in those days.
Ian:So that was good.
Ian:and then we have the hundred episode, the mega bumper edition.
Ian:I think this is where Katie, won her first prize.
Ian:That was really cool.
Ian:So I'm not gonna go through all of these, but there was, it's just a huge amount.
Ian:There you go.
Ian:There's Katie who was on episode 1 29.
Ian:so scrolling through all of these, and I did start to
Ian:broaden out a little bit more.
Ian:So I started to think about other things that I was interested in.
Ian:so that was cool.
Ian:Imposter syndrome.
Ian:And then we had some.
Ian:A little break.
Ian:And then we then got into the studio setups going behind the scenes,
Ian:which was really interesting.
Ian:being a bit nosy about that.
Ian:And then the final season has all been about confidence and communication.
Ian:because you might have the best tech in the world, but
Ian:how are you going to go live?
Ian:If you can't actually get in front of the camera in the first place.
Ian:So yeah, that's what that is all about cool.
Ian:Yeah, steve dotto is amazing So keep the thoughts keep the comments
Ian:coming any of those episodes back in the past do you remember any of
Ian:those were your was your favorite?
Ian:what do you think about those silly songs?
Ian:I'd love to know what you think.
Ian:I thank you so much for you, those of you who are watching, Martin Buckland.
Ian:I don't know whether Martin is here, but Martin's been a great encouragement
Ian:to me as well and has been on the show.
Ian:So let's talk about why I'm pausing this or why I'm stopping this.
Ian:Why this is the final episode.
Ian:So first of all, live video has changed.
Ian:there's no doubt about that.
Ian:the, technology hasn't really changed very much.
Ian:There are, small little changes that are happening under the hood in recent,
Ian:maybe recent months and years, but, and Facebook have, made things more difficult.
Ian:They've made streaming to groups a real pain.
Ian:are particularly comments.
Ian:looking at what other people are,
Ian:because I think like live video, one of the big advantages is
Ian:the community aspect of it.
Ian:Facebook have been made it more difficult, as well, but also I think the explosion
Ian:that we had on the live video back in 2016, 2017 is, it's not what it was.
Ian:And particularly after.
Ian:I won't say the word, but after what happened in 2020, 21, I think everyone
Ian:really wanted to get out and, they're almost fed up with that, zoomed out
Ian:the depth by zoom kind of thing.
Ian:so yeah, live video has changed.
Ian:Is it dead?
Ian:No, it is not dead.
Ian:I hate it when people like say these things like, Oh, live video is dead.
Ian:The other thing, 250 episodes, I feel, you may disagree, but I feel like
Ian:I've shared pretty much everything that I want to say about a live video.
Ian:have I covered everything?
Ian:Probably not, but I feel like now we've got 250 episodes, which are pretty much
Ian:most of them are evergreen content.
Ian:some, Little things in the past may be different now,
Ian:but most is evergreen content.
Ian:And so I feel like hopefully people will still go back to those videos and the
Ian:podcast and still learn things as well.
Ian:and I'm ready for something new.
Ian:I have been ready for something new.
Ian:I'm excited about what I'm working on now.
Ian:Does that mean.
Ian:that I'm no longer doing anything to do with live video.
Ian:Absolutely not.
Ian:although what I will be saying about myself and my direction won't be so
Ian:much focused on live video, I'm very much still offering live video services.
Ian:particularly like for production, and consultancy and also helping
Ian:with communication and confidence.
Ian:Those are the, three main things I think.
Ian:for example, my friend Mark Schaefer, he's got a book launch coming up,
Ian:I'm going to be producing a book.
Ian:A big, a big event for that.
Ian:next year or is it later this year as a big, a big event for a
Ian:wildlife tracking organization.
Ian:So I'm still very much doing that consultancy, helping corporate leaders
Ian:with confidence and communication in front of the camera and also turning.
Ian:basically with the whole process of turning, your live videos into a podcast
Ian:and the whole, thing with that as well.
Ian:Grammar Detective says, you have been a huge inspiration for me, Ian.
Ian:Thank you.
Ian:Thank you so much.
Ian:It's been really encouraging to see you here.
Ian:I don't believe that live video is, is dead.
Ian:And let me explain why I think that is not the case.
Ian:Has it changed?
Ian:Yes, of course, it definitely has.
Ian:so the answer, how do I think live video doesn't matter anymore?
Ian:No, of course it's changed.
Ian:I think live video is perfect for building authentic communities.
Ian:Or you need to have a community first, I think, and then use live video to nurture.
Ian:I hate that word.
Ian:to interact, to, give more access to you, more of that authentic you as well.
Ian:I think we're going to want more of that actually, because on this, in this AI
Ian:focused world where we're starting to see like avatars, AI avatars and deepfake, I
Ian:think we're going to want more of that.
Ian:of live video.
Ian:So I think live video is definitely going to be a growth area there.
Ian:it's also perfect for celebrating like launches and milestones,
Ian:or if you have an event.
Ian:and I think with live video, you can have much, much more impact and much
Ian:more fun than a traditional webinar.
Ian:If you use like a live video show, I do think now I would be interested
Ian:to know what you think about this.
Ian:I do think the idea of a live.
Ian:A live, live pillar content no longer works.
Ian:So what I mean by this is what this, I started the show with,
Ian:which is the idea of talking about a topic and making that live.
Ian:So it's, content, it's your main content that's going to last for
Ian:Evergreen and you are doing that live.
Ian:I think that did work and it helps, the algorithm helped you, but I
Ian:think that doesn't work anymore.
Ian:I don't know.
Ian:except, as a tool for you to help you overcome that perfectionism as
Ian:a way to get that content out there.
Ian:there are pros and cons with this approach.
Ian:Now, if I had my time again, or if I was starting afresh now, I still
Ian:think that for me, starting with live video, would be the right thing to do.
Ian:but that's more for me creating that content because I know
Ian:I'm going to create it.
Ian:I schedule it for next week.
Ian:It's good.
Ian:I'm going to have to get ready.
Ian:I'm going to do it now.
Ian:I think personally in my business, I'm going to use live video for
Ian:community and for events, not for doing what I did back in 2019,
Ian:but that's because I have evolved.
Ian:That's how I've changed.
Ian:but also live videos changed as well.
Ian:So I would love to know what you think about that, but that's my view.
Ian:There are other things as well that I have changed with live video and other things
Ian:that we can maybe look at in the future.
Ian:I've talked about this a few times already.
Ian:I'm not going to go into it again.
Ian:The last few years have been a little bit tough for me.
Ian:basically burnout, and, it's just been a tough time.
Ian:but I look back and actually, I think that's been a transformative time for me.
Ian:It's allowed me to slow down and focus on what's next.
Ian:And so I definitely feel I've come out of that now.
Ian:It's, I've been working on these really cool things, this new project.
Ian:and I'm excited about what's next.
Ian:why.
Ian:Why am I pausing?
Ian:Because I feel it's time for something new, and you may have noticed, you may
Ian:not have noticed, but my focus has been a little bit more talking about AI,
Ian:and it's not in the way that I think a lot of people are talking about.
Ian:You might, you may just be fed up and bored with AI.
Ian:You may have particular you Thoughts about it, but I want you to stick
Ian:with me on this because I've not made a big announcement about this.
Ian:I'm not like a massive one for making a big announcement.
Ian:This is my new thing.
Ian:From a marketing point of view, maybe that would have been wise,
Ian:but that's not really the way I am.
Ian:So this shift has been happening behind the scenes and I have been,
Ian:I've been doing quite a lot in the realms of AI last, was it October?
Ian:I don't know.
Ian:Yeah, I think it was October.
Ian:I was in Boston for the Ecamm Creator Camp, and I did a series of workshops with
Ian:my friend, Jeff C. Part of it was on post production, but a lot of it was on AI.
Ian:in fact, the majority of that was how I use AI, which is more focused on the
Ian:text based AI, like LLMs, like ChatGPT, and Jeff was talking more about the
Ian:visual side of things like mid journey and, videos and stuff like that.
Ian:I've also been working with clients as well.
Ian:Businesses who want to integrate AI into their business in
Ian:a way that works for them.
Ian:And I've also been building an AI toolkit.
Ian:Now it's not quite ready yet, but if you were to go to iag.
Ian:me forward slash AI, that's iag.
Ian:me forward slash AI.
Ian:You can sign up for that and I'm hoping it's going to be
Ian:ready in the next week or two.
Ian:In fact, actually, if you sign up, And I see more people signed up for it.
Ian:Then it will get, me, push me to actually finish it.
Ian:Cause I'm almost done with it.
Ian:so I've been helping to build resources to cut through the AI noise
Ian:and help people use it effectively.
Ian:Katie says that's a very wise decision about live video for community and events.
Ian:Cause there's a lot of people out there that don't have the
Ian:time, don't have the skills.
Ian:Something actually I really enjoy doing.
Ian:I've done many of those in the past for the likes of Atomicon, which
Ian:when that was online, I helped out with that with Janet Murray's,
Ian:courageous content events as well.
Ian:And yeah, there's been quite a few, yeah, two or three others that,
Ian:that's a swelling around in my head.
Ian:So let's talk about AI because I think we've got a big problem here and I
Ian:don't know whether you, this resonates with you because AI is everywhere.
Ian:Like it, like you can, it seems like every company out there is jumping
Ian:on the AI bandwagon and, I, I like to group people into two groups.
Ian:Group number one are the.
Ian:The AI overlords evangelists or something like that.
Ian:So there's a lot of overhype, fear mongering in this world.
Ian:It's like some people are acting like AI is either going to replace every job in
Ian:the world or save the world overnight.
Ian:It's there's a lot of kind of over excitement about this side of things and
Ian:also using AI in ways that really not sure that's particularly a good way and
Ian:also shoving it down people's throats.
Ian:And saying, you need to use AI, otherwise you're going to die.
Ian:it's if you don't adopt AI in your business now, then
Ian:your business is finished.
Ian:And it's, just this exaggeration,
Ian:frustrates me and annoys me because there is this second group.
Ian:And I think if you want to be there for the second group, then
Ian:acting like that first group is not going to help this group.
Ian:Because this second group are people who are afraid of AI or avoiding it.
Ian:so they're either thinking AI is going to take away all our jobs.
Ian:We're all going to die.
Ian:It's like the Terminator.
Ian:and, or it could be that it's, they're burying their head in the sand.
Ian:It's thinking it's either too complicated or just not relevant to them.
Ian:Maybe they're just not interested.
Ian:And so I think
Ian:Both either, neither extreme is helpful.
Ian:And I think this is where my approach comes in.
Ian:I've always been one of these people that wants to explain complicated things
Ian:and, like the middle way approach.
Ian:And I think that's what I'm, doing.
Ian:It's this middle way.
Ian:because I believe AI, whatever, however we define it, but let's
Ian:just say AI is an incredible tool, but it's not a magic wand.
Ian:And so my focus is using AI to enhance your creativity, your
Ian:productivity, but also your humanity and your human connection.
Ian:It's not replacing those aspects.
Ian:because just because you can use AI doesn't mean you
Ian:should for a specific task.
Ian:I see A lot of people using AI when for to, replace what
Ian:a human would do much better.
Ian:And I think we also need to distinguish between functional AI content.
Ian:For example, using AI to create like a podcast show notes.
Ian:So I do that because I don't think anyone really minds.
Ian:That you've used AI for content where you're just trying to
Ian:get information as long as you are, you're upfront about that.
Ian:so functional ai, or creative AI content where the human touch matters.
Ian:So I, for example, with that, you could use AI to write your blog posts or
Ian:use AI to create a social media posts or a, AI to respond to people, or.
Ian:That kind of thing.
Ian:And I just don't think that is when we should be using AI,
Ian:because that human touch matters.
Ian:So it's about using AI to help us to, do what we're best at.
Ian:Automation is cool, but don't automate away our authenticity.
Ian:And there is so much AI hype out there, people are I think we need
Ian:to separate fact from fiction.
Ian:There's a lot of people at the moment talking about DeepSeek.
Ian:I've got it on my phone.
Ian:Let me just find it.
Ian:Where's it gone?
Ian:yeah, DeepSeek, which is this, Chinese LLM, which is.
Ian:Rivaling OpenAI, ChatGPT 01 and all this kind of stuff.
Ian:Some people are saying that AGI, which is, artificial general intelligence is
Ian:already here, or it's coming very, soon.
Ian:And I think there's a lot of this kind of not really defining it.
Ian:And, that annoys me because I think my personal view is that AGI and
Ian:this kind of supposed singularity.
Ian:Maybe it will come, but the current AI tools that we have, like chatGBT, they're
Ian:nothing like what I believe AGI is.
Ian:will the current Technology get better.
Ian:Absolutely.
Ian:Will it become, AGI?
Ian:I'm not going to talk about my definition of AGI today, but yeah.
Ian:and yeah, it's, I see a lot of these videos talk about automating
Ian:engagement, replacing human voices.
Ian:AI avatars.
Ian:I don't know about you, but I, don't like that.
Ian:I think we should be using AI responsibly.
Ian:So I've got this this is like a little, thumbnails that I've got up here, the kind
Ian:of stuff that I'm seeing at the moment.
Ian:So no disrespect to any of these creators here.
Ian:In fact, I watch a lot of their YouTube channels and I get it.
Ian:The YouTube algorithm, is rewarding these click baity titles, but Automate
Ian:everything, like in HubSpot, do you really want to automate everything?
Ian:Do you want to replace the human in all aspects of your business?
Ian:and then there's insane deep seek AI agent can automate anything for free.
Ian:or the ai, this really winds me up.
Ian:, the AI content automation system that posts for you.
Ian:Really, you wanna do that, do you?
Ian:Or endless LinkedIn data for free so you can scrap all, scrape all the
Ian:websites or shocking predictions about society's future with a DI and open
Ian:AI unveils oh three a GI Achieves.
Ian:no, I don't think so.
Ian:So I think it's time for me to talk about all those kind of things.
Ian:because I have something to say about it.
Ian:And I want to, I think my feeling is that there is a group of people
Ian:who either are scared of AI or want to use AI, but they're overwhelmed
Ian:or they're frightened about it.
Ian:And they just want their hand to be and basically my thing is to help them
Ian:with, to use AI to them, to become more creative, more human as well.
Ian:So that's, the, idea.
Ian:So what does this mean for me moving forwards?
Ian:I'm going to be doing more AI training consultancy for small businesses,
Ian:entrepreneurs, same kind of people that I've been working with for years,
Ian:building workflows, automations, custom GPDs, making AI work for you.
Ian:Somebody called me the other day, Shelly Rosland, who called
Ian:me a creative technologist.
Ian:I quite like that because I think it's that mix with tech
Ian:and, tech and creativity.
Ian:but yeah, I'll still be doing the whole live video and podcasting thing.
Ian:I see AI as a powerful thing as a way you can be an assistant.
Ian:It's been amazing for me.
Ian:to help brainstorm ideas and actually enhance my creativity.
Ian:but you want to use AI the right way, without losing who you are.
Ian:So in terms of all that, what's next?
Ian:I've mentioned a lot of that, but where will I be doing a podcast?
Ian:I have another podcast at the moment, which is like my side
Ian:project is my passion project.
Ian:I've mentioned it a little bit before.
Ian:and that is, that's the smart ADHD podcast.
Ian:So I found out like, Two or three years ago, three, three years ago,
Ian:maybe I have ADHD and that is.
Ian:Yeah, I'm helping people with that.
Ian:I love doing that, but it's very different.
Ian:Although maybe there's some kind of link between using AI and that.
Ian:But in terms of this, in terms of live video, in terms of AI,
Ian:am I going to create a live show?
Ian:Am I going to create a podcast?
Ian:YouTube videos.
Ian:I honestly don't know.
Ian:What I'm finding is that At the moment, creating a podcast, and maybe I'm
Ian:being a perfectionist here, highly likely, takes a lot of time, and so
Ian:ultimately what I want to do is I want to help people.
Ian:So I want to reach people.
Ian:And so I'm trying to work out what the best format for that is.
Ian:YouTube could be a thing, podcast maybe, I don't know, but that's
Ian:where I think I need your help.
Ian:What would you like me to do?
Ian:would it be a live show, podcast?
Ian:Do you mind?
Ian:Have you got any thoughts?
Ian:Do you think maybe I shouldn't bother?
Ian:I don't know.
Ian:I'm not gonna be offended.
Ian:I'd love to hear from you.
Ian:See what you think about this.
Ian:are you interested in AI?
Ian:Maybe you're not.
Ian:grab a detective says, all this AI stuff.
Ian:It is crazy.
Ian:It is totally crazy.
Ian:It is, like mad stuff at the moment.
Ian:So let me know what you think.
Ian:so is this podcast or is ConfidentLive dead?
Ian:No, absolutely not.
Ian:I've still got all my courses.
Ian:I may do the odd episode in the, future.
Ian:Certainly not something I've thought about, but I'm going to
Ian:keep the podcast feed up there.
Ian:All of the stuff is going to be on my website as well.
Ian:it's the end of this format, but the future is open.
Ian:There may be an AI podcast.
Ian:I don't know.
Ian:We'll see.
Ian:we'll see what happens.
Ian:So this is really time for me to, I'd love to hear from you.
Ian:what, you think about this?
Ian:let's see.
Ian:Katie says, I'm biased.
Ian:I love your live show and AI Convo would be fascinating.
Ian:Yeah.
Ian:So that, so, you're thinking maybe a live show.
Ian:that's an interesting one.
Ian:Yeah.
Ian:I, yeah, my feeling about that is that I think live shows work for communities.
Ian:So I think I'd want to start on creating more evergreen content,
Ian:pre recorded stuff, maybe, whether that's videos or blogs or something.
Ian:but then one thing I would really like to do is to grow a community
Ian:of people who, like my content, who want to learn with me.
Ian:And then do like, a live video, live show for my community, as opposed
Ian:to just broadcasting it everywhere.
Ian:I think that's where I'm feeling about that, but I don't
Ian:know what you think, Katie.
Ian:let me see.
Ian:Grammar Detective, I'd prefer to see an AI live stream.
Ian:Everyone's, contradicting me and going against what I want to do.
Ian:I prefer to see an AI live stream than a podcast, because you could share
Ian:visuals, which move the audience.
Ian:Which may prove helpful.
Ian:So that's interesting.
Ian:Is it, do you like the live element?
Ian:Because you can ask me questions and it's interactive.
Ian:yeah, it could also be a podcast as well.
Ian:or, would you, be happy with a, just a YouTube video as well?
Ian:Or the other idea is to do a YouTube videos, but maybe once a
Ian:month do a Q and a that's live.
Ian:I think that might be more preferable because then.
Ian:The live is focused more on community, asking questions, Q& A, that side of
Ian:things, whereas You could do, yeah, the other stuff would be more evergreen
Ian:or the other option is to do what the likes of Steve Dotto does and he
Ian:has his live, what do you call it?
Ian:Webinar Wednesdays or something.
Ian:and that is more of a kind of like a private community.
Ian:It's free.
Ian:but if you want to watch the replays, I think he charges for that.
Ian:So that's a, that's another option.
Ian:you're getting me thinking, you're getting me thinking.
Ian:So yeah, some thoughts on that.
Ian:my, to be on it, to be totally upfront and honest with you, I think I, I've
Ian:always had this kind of blockage sometimes with creating content that
Ian:sometimes if I'm sometimes like ever, if, I'm in the zone, I will create it.
Ian:No, no worries.
Ian:But the thing with live is it did get me to do the stuff and create the content.
Ian:however, in terms of the algorithms, I don't think it
Ian:works well on YouTube for live.
Ian:unless it's just for the live audience.
Ian:LinkedIn might be different, but, yeah, we'll see.
Ian:yeah, I do the live streams because of the interactive elements.
Ian:Yeah.
Ian:I think, and I think that's important.
Ian:I think we're going to want more and more of that.
Ian:So maybe the idea is to do like live streams once a
Ian:month or something like that.
Ian:That might be a good thing to do.
Ian:I think we're probably, I think, unless there's any other questions,
Ian:any other thoughts, I think that is, is it, I, this is not the end.
Ian:I will be back.
Ian:I will be doing some more live streams in the future.
Ian:I do like the idea of, monthly Q and A's, getting stuck
Ian:into something in particular.
Ian:and if you are interested in AI, If you're interested in live video, do
Ian:continue to connect with me and follow me.
Ian:I'm on all the socials.
Ian:I, you can subscribe to my mailing list.
Ian:I've not been great on that, but I will be moving over to, I'm moving to a different
Ian:platform, at some point, in the future.
Ian:So that's, it.
Ian:I just need to get it all sorted out as well.
Ian:because it's, yeah, a lot of moving parts involved over there.
Ian:The outdoors station on YouTube says it sounds like a lot of workers.
Ian:AI is a fast moving target and there are so many different aspects that people
Ian:are interested in at any one time.
Ian:I think you need a defined story to follow.
Ian:Yeah.
Ian:I know I might not have done a particularly good job of
Ian:explaining that, but my, focus is on using AI for small businesses.
Ian:To actually help you to become more human and creative as opposed
Ian:to just using it for everything.
Ian:And I'm, I am more focused personally on the more, the LLMs,
Ian:the text based side of things.
Ian:so to use it in that respect now, you might think, maybe that's not so focused.
Ian:Maybe you're right.
Ian:I, it's something that I'm working on, but that's something that I'm excited about.
Ian:as well.
Ian:But yeah, you are totally right.
Ian:There's so many people talking about AI at the moment and that kind of annoys me in
Ian:a way because there's just so many voices.
Ian:it's, and there's so much hype and over the top stuff.
Ian:And I feel that there is this middle way.
Ian:There are some people that are talking in the way that I'm talking
Ian:about, but it's either AI is like the most amazing thing in the world.
Ian:It's going to change your life or it's the other way.
Ian:And I, yeah, it's that middle way.
Ian:gravity tech surf says, thank you for everything you have given us in.
Ian:I'm grateful for the knowledge I've gained from your shows.
Ian:Thank you so much.
Ian:that's.
Ian:Basically being why I've done this, this show I've done it partly as a business
Ian:thing because I wanted to get my name out there, to, so that I could sell
Ian:more courses and I get more client work.
Ian:Yes.
Ian:I'm not going to lie about that.
Ian:That's definitely been part of it.
Ian:But
Ian:the main thing really, probably for me, is I want to help people.
Ian:And I know that sounds a bit.
Ian:I don't know.
Ian:What's the word soppy.
Ian:Ultimately.
Ian:that is part of who I am.
Ian:It's my purpose.
Ian:Yes.
Ian:I want to make money in my business.
Ian:Obviously I don't want to help other people make money, in their business, but
Ian:ultimately it's, that's what I want to do.
Ian:I want to help people.
Ian:And so that is at the core of everything that I do.
Ian:And that means a lot.
Ian:So I'm glad that you feel that I've helped you over the years.
Ian:I'm not going, I will be back in the future, but I think
Ian:that is probably enough for me.
Ian:Thank you so much.
Ian:and until next time, which there will be, I encourage you to, to be confident.
Ian:With your live shows but in everything that you do and i'm gonna just
Ian:end with now another segment from adobe express Thank you so much for
Ian:watching and i'll see you very soon