Tech entrepreneurs Robert and Michele Forto try to revive the Mushing Magazine brand with a membership offering the print magazine, and digital access to several Mushing media titles.

 Robert Forto, an outdoor leadership consultant, dog musher, and technology entrepreneur, is on a mission to become a historian for the sport of dog sledding.

At a moment when the print magazine industry is crumbling, the entrepreneur who has been in the creative media space for more than two decades developing the Dog Works Training Company podcast and brand, has purchased Mushing Magazine to complement its podcast with over three million downloads. With the acquisition, Forto strives to become a media dynast and made it official by rebranding his podcast with the Mushing name.