BRAND PROTECTION STRATEGIES
Brand protection strategies don’t need to be complicated, but they do need to be thought out.
Attorney Steve Weigler has some great tips on what you need to focus on to help keep counterfeiters, pirates, and infringers from stealing your ideas.
What You’ll Discover About Brand Protection Strategies:
- The four types of intellectual property available to entrepreneurs to protect their brands
- Why securing your intellectual property is integral to brand protection strategies
- How to evaluate what type of intellectual property makes sense for your brand protection strategies
- The ultimate value of trademark protection
- AND much MORE
Guest: Steve Weigler
Steven is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele legal counsel on the protection of intellectual property and business assets at a lower price point than large legal firms.
In order to fulfill its mission, Steven developed systems-based approaches, which combine best in-class legal technology for legal research and management combined with a strong empathetic human element.
Steven is especially passionate about brand protection where he developed TotalTM®, a proprietary trademark prosecution system which combines predictive search technology, powerful docketing software, and passionate and knowledgeable trademark counsel on a competitive flat fee.
Steve not only has decades of experience as counsel but also previously headed a successful educational technology start-up in which he served as Founder, CEO, and General Counsel for seven years. He was also a Senior Attorney for a Fortune 50 tech company. In part because of his combined experiences, he acts as general counsel to entrepreneurs and companies especially those in the eCommerce and SaaS space.
Steve is a member of IR Global, an international legal network, and through his involvement is able to service foreign businesses with US interests, as well as US businesses with foreign interests; his many awards including being named a Super Lawyer for three consecutive years (2021-2023).
Related Resources:
If you liked this interview, you might also enjoy our other Branding episodes.
Contact Steve and connect with him on LinkedIn.
Also check out his business website EmergeCounsel.
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