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Creating a Wedding Business that Actually Feels Good with Aislinn McKenna
Episode 4126th August 2024 • Wealth Witches • Katelyn Magnuson
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In this episode of the Wealth Witches Podcast, host Katelyn Magnuson welcomes Aislinn McKenna, a former luxury wedding photographer turned successful business coach. Aislinn shares her inspiring journey from being a renowned photographer, published in Martha Stewart Weddings and Brides, to coaching women in the wedding industry. She highlights the importance of building a business that feels good and supports your overall well-being.

Aislinn and Katelyn discuss various challenges faced by wedding industry professionals. They cover the essential strategies for avoiding burnout, setting boundaries, and creating supportive systems that enhance productivity and client satisfaction. Aislinn emphasizes the significance of nervous system regulation techniques such as emotional freedom tapping, box breathing, and maintaining a consistent sleep schedule. These practices can help manage stress, improve creativity, and maintain a balanced life.

The conversation also covers the value of having a solid support network, whether through mastermind groups, coaching programs, or online communities. Aislinn encourages listeners to automate routine tasks and implement systems to free up time for more creative and strategic work. This episode is packed with practical advice and actionable insights for anyone looking to transform their business and life.

Key Takeaways

  • Why it’s crucial to acknowledge and validate your feelings. Trusting yourself is the first step towards creating a business that feels good.
  • Learning to set boundaries with clients and for yourself is essential to avoid burnout.
  • How techniques like emotional freedom tapping, box breathing, and maintaining a consistent sleep schedule can help manage stress and improve creativity.
  • Why having a solid support system, such as a mastermind group or a coach, can provide guidance and keep you grounded.
  • How implementing automated systems and templates can enhance client experience and free up time for more creative and strategic work.

Guest Bio:

Aislinn McKenna is a former luxury wedding photographer with over 13 years of experience, featured in prestigious publications like Martha Stewart Weddings and Brides. She transitioned to coaching in 2020, helping creatives scale their businesses and elevate their mindset. Aislinn is dedicated to teaching strategies for success, nervous system regulation, and the importance of automation in business. Her clients achieve impressive results, such as $25K months and 5-figure recurring revenue. Passionate about empowering others, Aislinn combines business acumen with personal growth to create lasting impact.

Connect with Aislinn:

Instagram: @aislinneileencoaching

Website: https://aislinneileen.com/

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Transcripts

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Hello, and welcome magical creatures to the Wealth Witches podcast.

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This is a place where we brew up financial empowerment and mix in a little

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sprinkle of magic. I'm Katelyn Magnuson, your guide on this

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enchanted journey to financial enlightenment. Here, we honor all

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identities and invoke our inner witches to create holistic wealth and prosperity.

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So grab your crystals, open your minds, and let's get ready to conjure some

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financial clarity clarity.

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Welcome back to the Wealth Witches podcast. I am so excited

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for our guest today. We have Aislinn McKenna here.

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And, Aislinn, before creating a successful coaching business,

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she was a luxury wedding photographer for 13 years. During

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that time, Aslan was published in Martha Stewart weddings and brides and flown

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all over the country for celebrations. Now she helps women in the wedding

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industry with established businesses, create more money online, and master

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their mindset. Aislinn, welcome. I am

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so excited to have you here. Thank you so much for inviting me to

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do this. I'm so excited for this conversation. I know it's gonna be super juicy.

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It really is. No. It you've just been such a

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wealth of knowledge when it comes to navigating the wedding

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industry and navigating, you know, burnout and

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emotional regulation and building a business that you are really

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in love with and that supports you. And that is such a big part of

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what we want to see, you know, happening for our clients, happening for ourselves. So

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I think you bring a wealth of information to the conversation. I'm so

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excited. That's that's fantastic.

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Yeah. I'm excited to get into this and just,

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like, really kinda dig deep into nervous system regulation,

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dig deep into how to make a business that actually feels really good, and kind

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of, like, just share some of the different things that I've learned over the past,

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gosh, 15 years of business that I've been in business now. And,

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like, I'm just so excited for whoever's listening to this to take what you

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can from it and apply it to your own life. Even if the story isn't

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your exact story, it doesn't mean that it's not valid.

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Absolutely. And I'm I'm stoked because today

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we're chatting all about creating a wedding business that feels good.

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And, Aslan, I'm sure you have your own thoughts on this, but having worked with

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so many wedding industry professionals over the last 7 plus years,

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it's been it's been a hot second. Like,

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the last few years, especially with COVID

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and rescheduling and closures, and then, you know, everything that came back

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where everyone was playing catch up and trying to get all of their weddings and

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their events rescheduled when things are opening back up. And then the, you

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know, the slump, the changes to the industry led. Anyone with a

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wedding industry business, I feel like, had been through the damn ringer over

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the last few years and needs everything

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that you provide so much more than I think ever before. I think it's become

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so much more apparent. I think we, as a society, value

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not burning out, building something that's sustainable, building something

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that nourishes us while also providing a really valuable service offering.

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Yeah. Absolutely. And I I have been in the industry a very

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long time, so I've seen so many different really beautiful people

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who have burnt out. And either they've come back from it stronger

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or they've decided to exit the industry. And both of those are perfect

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ways to, you know, do it for yourself, like whatever you need to do. But

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I also have seen so many people that have gotten to the point of

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burnout but didn't know what to do. They didn't know how

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to start to set more boundaries for themselves and set boundaries for their

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clients. They didn't know, like, the support and structures that you could have within your

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business. They didn't know how to communicate their own needs. And if they had those

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tools and resources, if you could just, like, imagine, like, a toolkit, like, wrapped

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around your waist, like you're, like, about to, like, go to work or whatever. And,

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like, if you had, like, the different tools that you needed, that you could just

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pull them when you're starting to noticing burnout, or if you're starting to notice

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like, hey, I need to communicate my needs better, how much better equipped

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you would be for so many different situations that you find yourself in? Or you

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won't even find yourself in those situations anymore because you had the tools when

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you needed them, so it prevented those situations from happening.

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Right. And being proactive instead of having to be reactive. And,

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I mean, we preach that a lot here. So when it comes

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to building a wedding business, that feels good. Like, where

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where do you even start with that? Like, what I come to you and I'm

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like, you know what, Aislinn? I have my business, and I am so I'm

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over it. I don't know what I wanna do. I'm kind of, like, sitting

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feeling this lull and I feel like listless and just

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lethargic which I heard a lot from some of our clients especially in the last

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year like where do I even start with that?

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Yeah. So if someone was coming to me and that's exactly what they said to

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me, the first thing I would say is I hear you. I hear

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you. Because I think what's so hard is when you are feeling

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that way and you come to someone hoping for help or hoping for advice,

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and they're just like, well, that's just the way it is. That's just the industry

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or that's just the economy or whatever. Like that completely invalidates

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the feelings that you're having. So I think the very first thing we have to

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do for ourselves is validate that it's

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okay that I feel this way right now. It is okay that I'm

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feeling overwhelmed. Of course, I'm going to feel overwhelmed sometimes.

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It's okay that I don't know what I wanna do next. I don't have to

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know the how and the why and the exact when it's gonna happen in

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order for me to make a move that feels good to me right now. I

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don't have to make a choice right now and live with that choice for the

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rest of my life. Like, I could make a choice right now and in 6

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months from now, if I wanna choose something different, I get to choose something different.

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So I think the very first thing that I really like to work with my

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clients on is that self trust piece. And I think

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so often when when we're looking for external validation or we're looking

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for things outside of ourselves to tell us like we're doing the right thing, it's

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really easy to stop trusting that internal compass that's

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saying, hey, I actually wanna do this thing over here. I actually wanna advocate for

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myself and I actually want to, you know, do things that make me happy.

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It's really hard to do that if you're not listening to

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yourself and you're not trusting yourself. So I think the very first thing is coming

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at it from a perspective of it's okay that

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you don't know what you want to do. It is absolutely okay.

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However, it is a choice to stay

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in that mindset. It is a choice to stay in that

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mindset. So what are you gonna choose?

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I think that's really powerful. I think that so often we

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wanna dive right into fixing something right, or just like brushing past where we're

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at and feeling the

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feelings, acknowledging the feelings, even if it's uncomfortable

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is a really bad place to start. Yeah. And I I you and I have

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even had this conversation where I was just like I don't know what I'm doing

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And here I am, like, 7 months later, and I'm like, hey, I don't know

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what I'm doing, but I'm enjoying the process again. And I think that's, like, one

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of the things too with wedding professionals that I see so often is that they're

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not enjoying the process. Like, being an entrepreneur is a

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journey. There's going to be ups and downs, and there's going to be parts of

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the process that don't feel good. But if you think the entire process, the

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entire journey has to not feel good, then you should probably not be an entrepreneur.

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thinking that the entire process needed to feel that way. I don't think I would.

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I don't think I'd be a business owner. Yeah. That would be absolutely awful.

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So Yeah. Get into it that. No. If you're listening to this and you're

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feeling that way, I would say, please take a minute to just

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reassess. Like, are are you making this? Are you

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expecting this to be difficult every second of the way?

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Yeah. And I think the second kind of piece of this is, like, what's

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your input? Like, on a daily basis, what are you

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consuming? Like, what podcasts are you consuming? What social media are you consuming?

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What conversations are you entertaining? And I mean that. What conversations are you

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entertaining? Like, are you sitting around a group of people and you're entertaining, like,

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really not positive conversations just because you're in

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that group of people, like, that's a choice. You do not have to sit in

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that at that table and, like, keep, like, being around those people. You can

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choose other places, to be and like other tables to sit

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at. So I think like taking like a audit or like an

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inventory of like what is my consumption right now? Like,

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what am I actually consuming? And can I plug in somewhere else that's actually

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inspiring and activating? Absolutely. I know that I had

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gone through and I think called my Instagram following,

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to have people that I wanted there. I didn't want someone in there telling me

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that it had to be a hard. It had to be a slog every day.

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It had to be, you know, so, like, delivering the least that come up

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with childhood. Right? Like, work is a 4 letter word or all of these things.

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Like, it doesn't doesn't have to always be that difficult. It doesn't have to

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be like, it gets to be, I think, what you want to create it to

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be. Mhmm. And I noticed here that for me, finding

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a really fantastic group of colleagues, peers,

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like, you know, especially working remotely for me. That's been really kind of a

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challenge, because you want to find people that

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are that understand what you're doing. I mean, even now where I live and I

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don't know if you ever experienced. It's really funny. Like, oh, what do you do?

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And I'll tell them and they're like, oh, okay. So, like, you have an office

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in town and, like, you go in and you do the cubicle thing. I'm like,

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no. No. Not quite. Like, there's a whole online, you

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know, aspect to the business. And I'll talk sometimes about, like, what our

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clients do. My mom's like, what what is that? Like,

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it's a business. They do things online. Like, here's

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the whole premise. And my mom is, like, mind blown

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by how things can be different. And so finding people, like, not

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everyone always gets what you do. And it's really nice to have

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people that understand where you're at and where you wanna go and, like, what your

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dreams are. And not just, you know, in our case, like, punching in or punching

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out every day, which there's nothing wrong with if that's your jam. I

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did it for years. It was not my jam. Yeah. And I think if

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anyone's listening to this and you're like, okay. But, like, I don't have that

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group of people, it's not

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other people's jobs to come find you and make that group. It's your job

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to go find that group or create that group. So, like, if you

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need to, like, join a mastermind, join a mastermind. If you need

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to, you know, like, join an online group of people in order to

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find your people, like, go do it. Like, you don't need to wait for those

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people to come find you. Like, sometimes you need to be the the facilitator of,

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like, the person who's actually, like, showing up and being like, alright. I'm gonna

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find the right people. Ten, I've said, I've I've been that person

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several times, both for, like, paid masterminds, like, just

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little collaborative masterminds. We even have, like, a Voxer group right now with a couple

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of people that have become my peers, and I have had some

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iteration of that. It's fantastic. One of them has found

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me. The other ones, I've been like, hey. I think we'd be

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really great in a group together because I keep bouncing ideas off of

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you and off of you and off of you and vice versa. Do you

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wanna, like, make official? And it's amazing. Like, how

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easy it is to just say that and then be like, oh, damn. You don't

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be like, instagroup. And it's fantastic.

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Yeah. No. I think putting that the effort and not just like where are

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my people? Please find me virtually. I'm gonna

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put effort in. Yeah. We don't need to play in, like, the, like, pick me,

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girl vibes. Like, we just don't. We can be out there and be

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leaders and be the ones finding people and facilitating those spaces.

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Absolutely. No. I love that. What have you

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done in your business, Aislinn, to

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find that community for yourself? Yeah.

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So when I was a wedding photographer, I joined educational groups,

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and I was in, like, the free accountability groups. And they were they were

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good. Like, I enjoyed them a lot. What I noticed is that I ended up

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usually being the leader of those groups, but I wasn't getting paid to be the

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leader of those groups. And so I was hitting a point where I was like,

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there's a lot of effort to make this a nice space for other people,

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and I'm not, you know, getting paid to do this. Mhmm. So

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so when I was a videographer, I was in, like, free educational group. Well, it

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was paid educational groups, but, like, free accountability groups. And then as I kind

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of ventured into coaching, I started to get into the world of masterminds

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and paid masterminds and like high level masterminds. Most of the

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women that I was sitting at tables with were like at least

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like making $500,000 a year. Most of them were billionaires.

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So like, and the conversations you have at that level are just vastly

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high

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level conversations were happening and the types of high level

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conversations were happening. And the types of

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conversations I have in my life on a daily basis now have really, really shifted.

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So as far as like finding community, like a, Mastermind,

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b, being able to kind of create that within my own

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like communities, like my own signature program and my own membership and

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my own mastermind. I kind of just like made it for myself of

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like, I wanna have high level conversations, so I'm going to ask high level

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conversation questions and see what what we get back, basically.

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Right. Yeah. If you what is it? If you build it, they will come.

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I found both paid and unpaid groups like that to be really,

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really beneficial. I think it was so much easier when I was getting going in

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the online world to start with those paid groups because

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you don't know who you need to find or, like, what you need to need

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more of, or to navigate. I don't even know. I mean, I still I think

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the masterminds are such an invaluable resource.

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And I think being discerning about finding one that is the right fit for

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you. Because I know I've absolutely hopped in one where it was like, oh, shiny

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object syndrome. And you get it and you're like, yeah. This wasn't

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like, I didn't I didn't do the work on this to vet this, or I

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wasn't in a spot. I joined, and it was tax season. And

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guess what? I didn't have the availability that I wanted to be showing up in

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the space and to be really connecting and making the most of

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it. It's not a reflection on the mastermind space. It is absolutely a reflection on,

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like, where I was at in my own journey, and, like, being really cognizant

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about that. Because I think that it could be really easy to give them a

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bad name. Sometimes, if you hop in when it's not the right

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time or right place for you. Yeah. Or you're not at a

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place where you even know how to do the work. Is it? Is

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it? Absolutely. I think that's really

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important. What else when you're looking to build

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this, you know, wedding business that actually feels really good, like, what are the

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other I I look at it as like ingredients. Right? You're like baking

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I don't know. We'll we'll say we're baking a cake. Right? So, like, what are

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the ingredients that we're looking at that really sort of start to bring this together?

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It's like, number 1, we're looking at acknowledging our feelings of, like, in in

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the case that we I'd laid out, like, where we're at right now, and then,

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like, making a decision of are we wanting to stay there, are we wanting to

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move forward, and, like, what does moving forward look like now subject to

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change in the future? Yeah. So when I think about a business,

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like a wedding business, that feels really good, I'm looking at a couple of different

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things. So I'm going to look at the ability to actually take time

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off. And when you take time off, you're not like having like a mental breakdown

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while you're watching Netflix because you're so stressed out. Like, you actually can

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go, like, read a book at 3 o'clock in the afternoon and it is not

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a reflection on your laziness or worthiness or

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ability to like do anything in your business or you're not avoiding

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anything. So that's one of the things I look at is like being able to

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actually take time off and being able to actually enjoy your life

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because, hi, wouldn't that be nice if we could actually enjoy

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our lives? So if we wanna have businesses that feel good, we have to be

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able to take time off. So that's one of the first things I look at.

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The other thing I look at is being able to actually plan ahead and think

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from a 30,000 foot view instead of always thinking about your business in

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this, like, okay, well, today I have to edit. Okay. Great.

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How is editing bringing you income in the next 3 months? What are

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you actually doing from a 30,000 foot view to like actually

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move your business forward? So if we want a business that feels good, we have

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to be looking at it from a higher level than, okay, today I'm editing or,

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oh, I have Ted Weddings, all the books. It's gotta be more than that. Some

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of the other things I look at are, being neutral, whether or

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not someone books you, like, or hires you. So, like, when you come to a

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consultation call and you're putting all your hopes, dreams,

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fears, and worthiness on this client who's sitting across the table from

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you and you have that despot, grabby energy of like, I have to

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book this or I'm going to, like, you know, pass out. That's

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not what we want for our businesses. But I see a lot of wedding

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professionals who are like, oh, I'm gonna manifest this. I'm gonna manifest this

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really amazing client. And like, oh my god, I have the consultation. And

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oh no, they said no. And they booked somebody else and I'm a terrible person

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now. Because they booked somebody else, I'm a terrible person. And it's like,

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why would we want to create that kind of dynamic in our relationships and in

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our business? So if we want a business that feels good, that stuff has

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got to get figured out. And that's one of the things I work on with

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my clients is like, we gotta talk about that because that's not cool.

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One of the other things I think about with like business feeling good, a wedding

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business feeling good, is taking care of yourself. Being a

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leader and taking care of yourself. Knowing how to regulate your nervous system,

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not only on a wedding day when you're heavily dysregulated, but also on

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the day to day hygiene of your reg, like of your regulation. Like knowing how

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to do those things that like make you feel good and make you feel grounded

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so that you could show up in your business from a powerful grounded

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standpoint instead of the standpoint of like, I need something outside of

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myself in order to feel good about myself. So taking care of

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yourself, leading yourself, not waiting for the outside world to tell

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you, like, your next step is this. Like, no, just figure

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it out on your own. Like, you don't need the industry to tell you that

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it's time to, like, go do something. So not waiting on

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outside forces to push you. So when I think about a business that feels really

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good, there's definitely like this piece of like a business that

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feels good, feels stable and feels grounded and feels

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like, I don't know, like, like almost like a best friend, like where it's

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just like this kind of like, I can't wait to talk to that

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person. I can't wait to like be in that person's presence. That's how we should

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feel about our businesses. I love that. Yeah.

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That feels so good. No. I god. I just felt

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like you you kicked me in the best way for a second. I noticed the

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biggest difference in my business when I was no

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longer attached to the outcome of someone booking and

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what it meant or didn't mean about who

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I was, who I was as a business owner. It was very

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much, and it it's made such a huge difference even now. Not everyone is gonna

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be the right fit. Yeah. That's a good thing. We don't

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wanna work with everyone in the world. There are so many people out

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there that we could work with and knowing that, like, hey, this is what

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we provide. This is how we show up. This is who we are. If this

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resonates with you and it feels really good and it's the right time and everything,

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like, I say all the stars align. But, like, if all the stars align,

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great. Fantastic. Whether it's a year, whether it's 10 years, and,

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like, so long as we're all a good fit, we're here for that. We're excited

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for that. But it also means absolutely nothing if

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you go with someone else, if you don't go with anyone at all, if

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you fall in love with us for the next year. And I

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think that that's what happens to a lot of times. It's like, oh, yeah. I'd

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like divested myself from the negative side of things.

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And then we're so invested in the

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good side of things or the, like, perfect soulmate

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client. Yeah. And that, like, I'm here for it, but you also

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I feel like there's that level of detachment that

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is so important in order to feel

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good with who you are and like not make it not make all these stories

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up about ourselves. We're really good at making stories up about what something means about

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who we are. Yeah. Yeah. And, like, I I

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think it's just a really good point of, like, being detached

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from the outcome. Whether you're a coach or whether you're a wedding professional,

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being able to show up from a unattached energy to a

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consultation call, the person on the other side of you, like, of the other

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side of the table who, like, might book you, they are going to

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feel that energy. Whether or not they ever say anything about it, they're going to

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be able to feel that you don't desperately need them to book

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you. Like, they're going to be like, oh, you know, Aislinn seems like a really

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cool person. She seems really grounded and she seems have a really great process. And,

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like, I'm excited that she talked to us about the timeline, not, man, there's

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something really off about her. And I felt like kind of like, like she

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needed me to make a decision right now and I was a bad person if

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I did make a decision. We don't want our clients to feel that way. Such

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a different experience. Yeah. And I don't care if

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you're charging $3,000 for wedding photography or if you're charging $15,000 for

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wedding photography. That's a skill you can learn and it is going to take you

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so far. Absolutely. No. I think that

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I mean, I see it at multiple levels in the in, like, my business side

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of things. And it's been, it's just such a game changer. And it can be

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really tough, I think, sometimes for us, especially when you're getting started out and you're

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like, but I need to be making it. Like, I have bills to pay. I

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need x with each. That desperate energy comes through

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so hard. Yeah. So hard when you're making

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it say things about yourself and about what it

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means for your ability to, like, attract clients. And I mean, like, I

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think, you know this because I told you, but I think you have such a

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great outlook around, like, yeah. I'm here for this and like, I really love

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to work with, you know, x number of people for this program and like, in

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the financial side and the, like, logical side. We look at it all, But it

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then it's very much like yeah. And the people that are, like, meant to be

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here will absolutely be here. And, like, if not, there's these other rounds and,

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like, this is what it's gonna look like. And someone will find me a different

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parts of their journey when it's time. But, like, you're still putting the actual work

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in to, like, reach out, promote. You're not just, like, sitting here and be

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like, yes. My people will find me. I may not be doing

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anything. I may not be talking about it, but somehow, I think they're going to

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magically find me. I'm, like, that's where so much of the magic is. Isn't holding

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the space, not being desperate, having this grounded energy, but also, like,

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doing the fucking work. Right? Because it's so easy to just be, like, I'm

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manifesting all of this with without taking a step forward.

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I don't chase. I attract energy. Like, okay.

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But, like, what are you attracting? If you're not doing the work, if you're not

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putting good energy out there, what are you attracting? I don't chase. Cool. That's

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fine. But what are you attracting with the energy that you're putting out there? If

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you're putting out there, like, super grounded, unattached, I'm just here for the fun of

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it kind of vibes, imagine what you're gonna get back. Imagine the kind of

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people that you get to cocreate with. Imagine the kind of conversations you get to

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entertain. Imagine the kind of vendor partnerships you get to have When you come at

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it from this perspective of my energy is so freaking

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solid no matter what, of course, I'm going to

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attract really cool experiences. So when you work on your own energy

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first, that's when your business starts to feel really, really freaking

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good. Absolutely. No. I think that's so

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important. And I think that well, like,

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you you offer so much I'm gonna say magic for lack of a better term,

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but, really, like, so much magic that you bring to this experience of, like, you

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know, creating a business that feels it feels really good.

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Because I think a lot of us will get into business. It feels good. It's

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exciting in the beginning. Right? That'd be like a long term well, it is it

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is a long term relationship, frankly. But like you get into it. Right? It's like

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hot, new, and exciting, and sexy. And then like you get into,

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you know, that like a a rough pact or something, you

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know, goes a mock. And you have to make a decision of, like, how am

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I gonna handle this? How am I gonna proceed through? And there's so many parallels

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between, like, are you in a stable, supportive relationship?

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Are you showing up in the way that, like, you want to be showing up?

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Is your partner business, etcetera, showing up for you? You

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know, what what are we putting out there, and what are we getting? And, like,

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does this feel good? And where you, I

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think, excel dramatically outside of, like, the actual strategic

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experience is in nervous system regulation. And I

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think that that's something that's not talked about,

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especially in the wedding industry, but really in a lot of industries as

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much as it needs to be spoken about. Is that something that you're comfortable

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kind of elaborating on for anyone that's, like, new to the concept?

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Yeah. Absolutely. So this is actually something that is part of,

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the work that I do in my coaching business and I inside of my

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signature program called success accelerator program. I'll just short it for

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SAP, for now. So inside of SAP, we actually have several trainings about

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nervous system regulation. And so what I talk to people about is

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kind of like what it feels like to be lightly dysregulated, medium

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dysregulated, and heavy dysregulated. And each one of those scenarios is

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going to have different ways to get you back to, like, a

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more neutral grounded state. So you'll hear a lot in kind of

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like the spiritual spaces. People will talk about energy and they'll talk about grounding and

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stuff like that. Well, there's actually science behind it. And there's actually, like,

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somatic body things that we can do to regulate

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our nervous system. So if you've grown up in a really chaotic

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environment or you've gotten really used to how chaotic being in the wedding

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industry can be sometimes, that might be what feels safe to your

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body because that's what you have gotten used to over time. But

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as you start to introduce more nervous system regulation tools,

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you're going to be able to kind of get to this more neutral grounded

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state, like just kind of as your baseline. So our goal is not for you

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to never feel a negative thought or negative feeling. That's not the goal. The goal

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is for you to know how to process that in the moment

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so that you can still do the thing that you wanna do, even though you're

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feeling nervous or you're feeling kind of shaky or you're feeling kind

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of like ungrounded or unattached to your body at that

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moment. Knowing the different tools that you can use in that moment is

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going to help you be better for yourself and be like more

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calm for yourself, but also be a better leader for your clients. Because

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I see this happen so often on wedding days where like something crazy happens on

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a wedding day and you're like all kinds of dysregulated. You're

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like, can't think straight, can't think creatively. You're probably

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sweating a lot more than you probably would have been. You're, you know, snapping at

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people. You're feeling anger, all these different, like, dysregulation pieces.

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If you had the tool in the moment to go regulate your

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nervous system, you would be able to think more creatively at the moment.

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You would be able to process what's happening to you and communicate

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better. Because what happens when we're dysregulated is that there's a certain part

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of our brain that just kind of like shuts off and it's the creative thinking

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part of our brain. So when we're dysregulated, it is harder for us

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to think in that moment about solutions to what's in front

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of us. So if you know how to regulate your nervous system when you're highly

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dysregulated, you're going to be able to show up better for your clients. You're going

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to be able to be a lot more zen for your clients, but also just

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on a daily basis as well. Right. Absolutely. It's

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very much like showing up better for yourself, showing up better for everyone else

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in the world, but for everyone else that you're interacting with in the world too.

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What does your own if you're comfortable sharing, I

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know we didn't discuss this beforehand, but, like, what does your own routine or, like,

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your set of rituals that you, you know, go through on, like, a weekly or

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a monthly basis? Like, out of curiosity. Because I'm always, you know, developing my

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own and making tweaks to it, like, changing it kind of with my cycles and,

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just super curious of what that looks like for you right now. Yeah. So, I

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mean, there's a whole bunch of things. Like, it would probably take an hour to

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talk about all of it, but I'll just kinda give you some of it. Yeah.

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Spark notes of it. So the very first thing I would say

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is getting regular sleep. And I don't just mean like, oh, like, you you sleep

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in a bed once a week at some point or other, and you get maybe

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5 hours or maybe 10 hours. It just depends. That is

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not healthy. Please, please stop doing that if that's you. But one of the

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things that I have really done that's helped me a lot with regulating my nervous

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system is making sure that I have a wind down routine before I go to

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sleep and that I wake up at the same time every single day. You

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know, weekends are gonna look a little bit different, but, like, for the most part,

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I, like, start going to bed around 8 o'clock. And I like, that's when I

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start reading and, like, I'll, like, get my Kindle out and I'll read for, like,

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2 hours. I have my, I have a hatch restore alarm

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clock. And so at one hour of me reading,

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the noise and the light changes. So it tells me I've been reading for an

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hour and that it's time to start putting my book away and go to sleep.

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And then when I wake up in the morning, I have it set where, like,

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30 minutes before I'm actually supposed to wake up, there's like a light that comes

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on and then the sound comes on 30 minutes later. So that right there is

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like a huge thing that you can start doing for yourself is just the basics

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of getting good sleep. So that's the very first thing you could do to help

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regulate your nervous system. One of the other things that you can do is called

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emotional freedom technique. It's also called tapping. So you could tap on

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the side of your hand. It's called the karate top point. That right there

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is going to, be a they they call it like a like

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an acupuncture, point, acupressure point. And so, like,

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you can tap on the side of your, wrist and you're able to

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kind of, like, it almost like just like grounds you in the moment to

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feeling your body again. Because what happens when we're dysregulated a lot of times is

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that we don't feel connected to our body. So if we can start to do

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body practices, somatic practices like tapping, it can kind

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of get us back into a state of, like, recognizing that, like, we

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are like in the moment rather than we're the past of the future.

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And then one of my favorite things that I tell my clients to do is

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called orienting. So orienting is teaching

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your brain that your body is safe. So essentially what

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you do, if you are in a moment, and this not when you're super dysregulated

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where you're like having a panic attack, this is like when you're just kind of

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like, okay, there's a lot going on. I'm feeling a little bit overwhelmed. I need

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to just like ground for a moment. What you're gonna do is

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look for reasons in your environment why you are safe.

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So you look at the wall and you say, there's a wall. It's

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solid. I am safe. You look at the roof. Okay. There's a roof

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over my head. I am safe. There is a door. If I need to

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escape for whatever reason, like lizard brain turned on and I need to escape,

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there's a door. I can go escape right now. And just orienting yourself

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to remind yourself that you are present in the moment is one of the really

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good ones. And the final one I'll tell you guys about is, box breathing.

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So box breathing is breathing in for 4, holding it

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for 4, breathing out for 4, holding it for 4, breathing in

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for 4, holding it, breathing out for 4. You just do that as many times

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as you need to. So those are, like, kind of the the ones that I

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actually use on a pretty regular basis. Mhmm. I feel like

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sleep, pun intended, is so slept on.

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That that is a a very, very firm nonnegotiable in my life, and it

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has been for a long time. And it's actually kinda like a running joke on

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our team. When they're all here, like, I will still go to bed

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and at my normal time because I wake

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up at the same time almost every day just naturally. And,

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like, stay up till 1 in the morning doesn't really work very often

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because I'm slow up at 6:30, and then I'm just really cranky and not my

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best the next day because that much sleep does not work. It

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does not work for many people. I know that there I have some that swear

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by it, but I am a mess if I'm not getting

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regular sleep and everything else comes after that.

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Everything else feels like icing on top. Right? Like, if you don't have the foundational,

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like, but are you resting? Yeah.

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Actually resting and recovery because we can do everything

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else outside of it. But if you're not actually, like, having the restorative

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time then Well it's funny because

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like sometimes my clients will come into into Slack and they'll be like telling

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me all these, like, mindset things, like, everything's going terribly, everything's wrong.

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And one of my first questions is usually, like, how much sleep did you get

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last night? Like sorry to be a pain in your

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ass but like did you sleep last night? And then they'll come back and they'll

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be like oh I only slept 3 hours and I'm like go take a nap

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and then we can talk about this. Oh.

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Yeah. Yeah. So and if you're at sleep or snack. Yeah. Yep,

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it's 1 or the other like so, yeah,

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I I definitely will say sleep is one of those big things. And not just

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like, oh, I don't go to bed at a, like, you know, the same time

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every night, but like I I want you guys to, like, start to get your

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circadian rhythm, like, in order. Like, I want it to be, like,

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clockwork. 8 pm, the melatonin is starting to hit in your body and it's

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like, oh, it's bedtime because your body knows that it's 8 PM and it's

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bedtime or 9 PM or whatever it's gonna be for you. And same as you,

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like I, my body wakes up at 5:22 whether or not

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I set an alarm, so I might as well get enough sleep. Right.

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And then just work backwards from that, and then, yeah, that's when when you need

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to be going to bed. I actually I was talking to my husband a couple

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of months ago, and I was like, I just wanna be a 5 AM girly

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again. I just wanna be a 5 AM girly. I wake up and not have

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to talk to another human for the first two hours of the day. That is

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bliss. It's the best. Bliss.

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Oh. And so I, at the time, did not have a good sleep

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schedule. And so that's when we got the hatch restore alarm clock.

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And since then, I've had such great sleep. And, like,

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I have, like, so many, like, Google Docs of things that I want to do

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and ideas and stuff because I just have all this, like, brainpower going for me.

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Not because I wake up at 5:30, but because I have a

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very consistent sleep schedule now. Mhmm. Mhmm. I think yeah.

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I I think so many people will put all the stock in being the 5

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AM club, 5 AM and it, like, that has absolutely been me. I am more

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of a morning person depending on the season because mine changes seasonally,

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which is so interesting, especially with where I live now. It's really, really tied to

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that. But it is so much more about okay. Cool.

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Are you getting up at 8 AM? But are you

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sleeping? Because if you're a late night person, then like, that still means we

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need to be like sleeping a little bit more. Like, if that's really your jam

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and that's how you really work best. But establishing, like, healthy

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sleep hygiene. Yeah. And it's, like, adoyingly

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basic. I know it's boring, guys, but it's so important.

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It's literally the same with finance. Right? Like, none of it's sexy. Everyone wants this,

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like, quick, sexy fix of, like, oh, I'm gonna do this. I'm gonna be rich

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tomorrow. No. It's just, like, literally consistency over time and,

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like, the simple, easy, consistent it's like automating,

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and it's like, yeah, I know I really wanted to know a little bit more

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pazzy. Yeah. Actually, you're talking about, like, earlier, like, business

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feeling good and, like, what does it look like for business feel good? I think

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knowing that you have money flowing in from multiple directions is one of

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the best ways for business to feel good because you're never

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desperate for that high paying client or, like, that, like, high ticket

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offer to get filled because you know, like, and you have that,

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like, safety within your body that, like, oh, I have money coming in from all

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kinds of places. Like, money just flows to me all the time. Mhmm. So I

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I was just thinking about that. I was like, oh, it's a perfect segue because,

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yes, like, we need to build businesses that have multiple streams of revenue

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in order for business to feel good. No. Absolutely.

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I think I don't think I know when I rearranged my offerings, I

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think, 3 years ago. Specifically, so if I

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didn't lose a client like that that could be make or break for me at

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the time. And we rearranged how we were doing things like water package

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offerings work, and it's amazing because

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It doesn't it doesn't make her like the stakes are lower. We still

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get to work and really serve in this fantastic capacity, but we're

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not desperate for every single sale and that

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for me, for building a team, for having salaries and

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livelihoods that, like, rely on stable cash

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flow, all of that is just, like,

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dramatically different than it was 3 years ago. I think I take it for granted

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some that because it's been a while in my brain, you know, like, for years

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in entrepreneur land feel like an eternity. Yeah. It's really easy to

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forget that, like, you don't have to only have one thing that you do

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over and over and over again. You can put other

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offerings out there. You can have overlapping offerings. You can have,

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like, different tiers. And there's, like, some really great strategy behind

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Yeah. I have a lot of conversations with my clients about that because, like, they'll

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be like, oh, I haven't booked a wedding in 3 months. I'm freaking out. And

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I'm like, well, what have you been doing for the past 3 months, like, to

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remedy that? Like, what other revenue streams are you building right now?

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Yeah. No. I think that that is Fuck.

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We're gonna say slept on again. Honestly slept on right? Like

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you don't you don't have to just have the one

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option. Like and I know my

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creative energy, it is it is amazing. The

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ideas, the sparks, the glimmers

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that will come up when I'm taking care of myself. And my default

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now is when I'm over it.

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I'm having, like, a day that I'm just, it feels like I'm swimming

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ups uphill, upstream, all of the ups, and

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everything's fighting against me. I will normally stop. Even if I'm like, oh my god.

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I have 3 things that I had planned to do today, which, like, also we

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generally don't do now because we're being realistic about what we're accomplishing

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in a day. I'll let you get nap. I'll let you go 45 minute

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nap, and then I'll come back to it. I'm like,

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oh, guess what? This I feel much more

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equipped to, like, deal with some of these things. Some of these things aren't the

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issues that I would you know, I'm really thinking that they were. And it is

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amazing how the basics makes such a

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big difference in how we show up. Because but it feels weird. Right? Because

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you're like, I have all these things to do. Why would I go be lazy

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and take a nap? Mhmm. And I actually made one of my

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goals last year was to nap at least 3 times a week. Oh,

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wow. Yes. And I did. And I did. And I'm normally,

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like, a 2 to 3 time a week napper now. Pretty consistently between,

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like, 35. Like, I think most of a lot of us get real real

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drowsy during that time frame. And if I'm not feeling it, I'll just go take

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a nap and be good to go. And that was the silliest goal. Like, I

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even felt I felt kind of weird, like, telling people. I was like, yeah. My

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goal is not more. But I'm like, it it makes a really big difference.

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Like, for myself, in my relationship, in my business, like,

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dramatic difference. Like, why would we be fighting to do something? It's like,

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I've never pulled an all nighter. I never pulled an all nighter in school.

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Mhmm. Many times because I just valiantly, and

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I didn't school was a little bit easier for me, so I could kind of

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BS something and still get a possible grade.

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But there was no point. Like, you have diminishing returns if you just keep

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pushing and keep pushing and keep pushing. What is that serving? Like, is

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it is it this feeling of, like, having to do it? Because if we don't,

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we're lazy. Like, what are all these stories that we're telling about our flaws when,

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like, I just say screw it, go to bed, get up an hour early, and,

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like, finish whatever I finished in the morning? Yeah. I don't know if

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people are gonna wanna hear this, but I think it's ego driven. I think there's,

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like, some hero complex going on there of, like, I'm I'm the chosen one. I'm

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the only one who can do this. I'm the only one who can, like,

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be the, like, like, the hero of the story. I'm the

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only one who can, like, do these tasks, and it's falling on my shoulders.

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And I think like if, if that was a little triggering for you guys to

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hear, I want you to ask yourself the question of like, what are you actually

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getting out of having an all nighter? What are you actually getting out of

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like sitting at your desk, like disassociating while you think

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that you have 30 tasks versus just going and taking a nap and coming back

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and doing 3 of the most important and urgent tasks.

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Yeah. No. I that's a fantastic way. Yeah. What what badge are you

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needing from this or

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it's it's I don't miss those days in the slightest. I

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absolutely like, to a to an extent, I was never as bad as, like, for

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my sister, bless her, is that like, my mom and my

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sister, all nighter queens. All nighter

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queens. Oh, man. Yeah. No. I can't do it.

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People will laugh, but I'm like, yeah. No. I've never I've never pulled an all

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nighter. Even my husband was like, wait. What? Like, now I even feel like a

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party in college? And I was like,man. I think

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that was the only time I pulled out all nighters was, like, college parties or,

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like, so I was on the fencing team in college. There was a couple times

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we had to drive through the night, like, because we were, like, driving from Florida

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all the way up the East Coast to get to, like, like, the different colleges

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up there to do fencing tournaments. That was the only time we pulled all nighters.

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Like, I can distinctly remember, like, 2 at the morning being in the middle of,

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like, nowhere, Virginia, like, having to, like, take a potty break, like, on our way

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to events and competition. That's the only time. And I was, like, such

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not a person to pull an all nighter. So, like, when I was around people

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who, like, regularly did it, I was, like like, I was a super

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regulated one versus them. They were just like, oh, this is normal. And, like, I'm

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hyped up on caffeine. And I was like, I just wanna take a nap. Like,

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I just wanna sleep because I have competition in the morning in 6 hours.

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That sounds awful. It was great. I would never do it again, but

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it was great. But yeah. Yeah. No. I get that. I

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get that. There are times where I'm like, did I miss out on things? I

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mean, you know what? Honestly, though, I function so poorly the

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next day if I don't get what I need for sleep. And I'm like, mhmm.

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I really take and the older I get, the more I notice it. Like, it

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really takes a lot. We we had some friends here, and I stay up, I

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think, until, like, 11:30 this weekend. And I was like, I really

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love you guys. Like, this is because they work nights. They're one of them is

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an ER nurse, and so I'm like, our schedules are completely different right now.

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This is fun. So we, like, meet in the middle. I'm like, this

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is this is not a long term solution.

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Thank God they were here for 3 days because, yeah, they were we need to

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find something in the middle. Oh my goodness. Okay. Amazing.

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Is there anything else that you want to

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tell anyone that's listening that has a wedding business that

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wants to make sure that it feels supportive,

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great, juicy, like, all all of these, you know,

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words. Maybe we don't necessarily associate with business, but, like, I I associate juicy with

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business now. That took a while. But is there anything that you want

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them to really take away from this? Or, like, the the main like, what

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should you be doing? What should you be thinking about to really build

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something that is supportive? Yeah.

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I think, like, one of the first things is, like, what's your support system

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look like? Like, are you trying to do this all by yourself? And I'm not

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talking about, like, hiring an assistant or hiring a VA or anything like that. I'm

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talking about like, what are your support systems for like, do you have a

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mastermind or do you have like a high level coaching space where you can plug

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in to someone who is grounded and somebody who's going to like bring you

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back to like your like actual capabilities and

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bring you back to this space of like dreaming rather than the space of

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just like trying to survive? Like, do you have that for

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yourself? Like, do you have that kind of support? And then I think the other

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thing to look at is just like, what are your systems actually

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doing for you? I know a lot of wedding professionals really love to play this

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game of like every single client has to be completely unique. I

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can't automate anything, especially as I get further into luxury weddings, and I

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am calling bullshit. Like, you

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could have a multi 6 figure, a $1,000,000 business and have

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things be automated. Trust me, I know. I sit at tables with

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women who have done it. So I just want you to hear that from someone

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who, like, has that experience that, like, not every client has to

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get a, like, unique email from you. Like, not every

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client needs to be communicated with in a different way than other clients.

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Humans are not that unique. Like, sorry to, like, break it to you, but

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they're just not. So, like, if you're thinking like, oh, I have to, like,

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reinvent the wheel every single client of course you're gonna be leading

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to burnout. Of course business is gonna feel like shit. Like, if you want a

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business that feels good, you're going to have to put systems in place to make

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parts of it, you're

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going to have to put systems in place to make parts of it

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repeatable so that you can put your actual energy and your actual

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creative energy on the things that need creative energy. So I think that's like

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the 2 places I would say, systems and then like energetics.

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Like systems, energetics, mindset, all 3 of those are kind of, like, the golden,

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like, like, recipe to actually I got it done. Yeah. Yeah. The business that

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actually feels good is gonna have all 3 of those things. No. I hate that

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that that's so important. We I even pushed back against this for a

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while with an OBM who was like, hey. We can set up some, like,

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systems and some templates. And I was like, can't we? And she's like, yeah.

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We really can. Like, we we can standardize

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a lot of this. And I was like, but the client experience and

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then guess what? It's freaking better because they're actually getting things

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consistently as needed. Nothing slipping through the cart. Like, oh

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my god. What a better client experience. And we can tailor so

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many of the things that we need within that and, like, have the info. And

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then exactly show up for them in the ways that, like, we can't automate as

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easily or show up in the ways that do require more of my, like, creative

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power or, like, bringing new and innovative solutions.

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Stalker, I actually have the energy to be doing that. Like, what a

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novel concept. Yeah. I feel like that's, like, CEO

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energy right there. It's like you're actually putting, like,

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your energy and your, like, creativity into the things

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that need your specific brain versus the things that could be

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automated or outsourced. And I think, like, when you start to think about it in

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that way, like, we start to realize that, like, oh, I can actually create a

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much better client system this way than what I was doing beforehand. And I

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don't think you can really see that unless you have it templated for

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you. I actually I give my clients in SAP, my my

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program, I give them, like, a whole pack of templates that I used while I

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was a wedding professional. And every time I every time I show them these templates,

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they're like, this is how your brain works? And I'm like,

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yes, please take these and use these. Like, it

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just it's funny because I used to get emails from clients, like, when I would

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send them the template email. Well, actually, my system would send up the template emails.

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I wouldn't even know that the system was doing it. And then I would get

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an email from the client back. They'd be like, oh my god. Thank you so

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much for checking on me. I'm doing great. I really appreciate you checking in. And

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I'd be like, oh, I guess I sent an email today.

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Right. But that that's the whole point. It's like you're able to put

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the effort and the intention in to the client experience without it

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requiring the, like, regular one on one effort from you at still

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providing this, like, really excellent service. Yeah.

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Why would you not? Yeah. You guys want to raise

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your prices? You wanna have, like, luxurious client experiences?

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You wanna attract clients who want that kind of thing, it's up to

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you to put it in place. Absolutely.

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Let the ego out of it. Like, just, like, a if your

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ego is fighting it and be like, Noah, each one has to be unique, like,

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just question it and be like, cool. Good job, bro. I'm gonna

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do it anyway. Mic drop.

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What a great closing on that entire topic. Yeah. Just ignore the

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ego. Tell it to go away for a little bit. If anyone

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is wanting to follow you, learn more about what you're

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doing, what awesome programs you have coming or

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currently in progress, where should they find you? Like, what are you

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really excited for that you're, you know, doing in your business right now?

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Yeah. So couple different things. You can find me on Instagram at aislinncoaching.

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That's where I hang out most of the time. So if you want to actually,

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like, say hi, you're more than welcome to come say hi in the DMs. I

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am currently in a launch for my signature program, which is

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called success accelerator program. It is a high level, high touch

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4 month group program. So there's both trainings, there's group

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calls, and then you get some one on one access to me as well. And

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there's a Slack community where we get to chit chat like pretty much

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throughout the week. Like you guys could ask me questions or we could have conversations,

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we could brainstorm. So there really is this element of my eyes on your

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business that a lot of programs don't have. So we talk about

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mindset in the program. We also talk about nervousness of regulation. We talk

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about sales. We talk about scalable offer pro like suites

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and all the different things that you need to get your business to the next

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level. So that's one of my favorite places to be. It's application based.

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I am actually, by the time this comes out, I will be in the middle

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of it, but you guys could still send me a DM and get in for

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the 2024 version of it. If you've been like, I want

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super high level conversations, you get access to all the programs, all

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the things that I've run, including the trainings inside of SAP,

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but you also get access to extra trainings if you are in a place

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where you've already got a great business, it's going really well, but you

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wanna have those higher level conversations. You wanna talk about, like, how

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juicy business can be. You wanna talk about nervous system regulation, but on,

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like, kind of a more like 30,000 foot view. That's what the mastermind

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is gonna be. So those are kind of the places you could be right now

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that are higher level. If you just want trainings from me and you just occasionally

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want to, like, plug in to, like, my trainings, that's gonna be Clarity Academy

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membership, which is my strategic membership. You get monthly trainings and

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and occasionally get to ask me questions, and I'll answer them in video, which is

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really fun. So those are the places you guys could find me, but Instagram is

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definitely the place that I hang out the most. Fantastic. Yeah. No. That's

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that's really exciting. I'm stoked for your your program offerings

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that you have coming. Knowing what I know about them behind the scenes, I'm I'm

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really excited for anyone that joined. Thank you. So, Aislinn, thank

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you so much. Again, everyone, everything will be linked in

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the notes section of this. So if you're wanting to share out based on

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Instagram programs, all of that, make sure you check that transcription in

Speaker:

is in there as well, so that you can read along if you're not wanting

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to listen or if you didn't catch something specific or if you wanna take notes

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because you did really lay out some fantastic action steps for

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them here to take tangible steps forward. So thank you so much. It

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was fantastic to have you. Thank you so much for having me. This was I

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knew this was gonna be a good conversation, and it totally, like, was.

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That's a wrap for this episode of the Wealth Witches podcast. I hope our

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magical money talks have left you feeling empowered and inspired.

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Remember, wealth isn't just about dollars in the bank. It's about abundance and

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financial freedom in all aspects of your life. I'm Katelyn Magnuson

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encouraging you to keep challenging the status quo and embrace your inner witch on

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this financial journey. Until next time, stay

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magical. Hey there,

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magical listener. This is your host, Katelyn Magnuson, and I've got some exciting

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news for you. The get your finance shit together mastermind is back

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and better than ever. Whether you're a business owner making under a 100

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k, a side hustler, or just starting out, this mastermind is

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designed to save you 1,000 of potential mistakes and give you a clear road

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map to grow both your business and your revenue. In this mastermind, you'll get

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weekly live group Zoom calls, ongoing group support in

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Slack, and lifetime access to a treasure trove of resources and

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training. We We start the week of September 15th and wrap up just before Thanksgiving,

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ensuring you're ready to roll into the new year with confidence. We'll cover

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everything from setting up accounting software, categorizing transactions,

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saving for quarterly taxes, audit proofing your business,

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hiring contractors, budgeting, and how to

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confidently prep for tax time. Plus, you'll walk away

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with an actual understanding of the finance side of your business putting you

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in control instead of the other way around. But don't just take my word for

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it. Here's what Jim Richards had to say. If I was a words person, I

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would probably still find it difficult to describe how indispensable

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Katelyn has been to the best and grown of my business over the last 12

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months. As a creative, I needed someone who was easy to understand with no

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BS and no financial jargon. She guided me through setting up my business

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in a new state, business structure, taxes, bringing on contractors,

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and the day to day necessities

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dread I felt every time I tried looking into my own finance. To join the

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wait list and get access to special pricing and upgrade or sign up for the

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mastermind if we're actively enrolling, visit the link in the show notes or reach out

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to us on Instagram at wealth witches podcast with any

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question. Don't miss out on the spellbinding opportunity to transform your financial

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future. Your wealthier self is waiting.

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