Alright, you feel like you’re firing on all cylinders when it comes to marketing your business in the “free” to “no-cost” zone, but you feel like you need a little bit more of a boost. This is where paying and investing in your marketing begins.

Don’t let these strategies intimidate you just because they cost money; investing and paying for marketing can still be affordable. It all comes down to doing your research, prioritizing your efforts and finding the right partners to help you.

Prioritize your business goals, understand your marketing goals and decide what you have the budget to invest in. Common strategies small businesses pay for include:

• A website designer
• Professionally written website text
• Search Engine Optimization aka SEO
• Pay Per Click or PPC campaigns
• Social Media ads
• Influencer sponsorships
• Brand Strategists
• Marketing Coaches

Download the complete list of the strategies at: getauthenticbranding.com/resources

Music: Tuesday by Sascha Ende, Music.io