Whenever I talk to people about TikTok it feels like TikTok is just one step too far in marketing their business. There are so many changes to Instagram ALL the time, it’s hard enough keeping up with one platform, never mind starting a new one from scratch. AND its all video - no thanks.

In this episode we chat to Penny about TikTok and why, if you can get your head around it, it could be a total game changer for your business.

Episode key takeaways:

• How TikTok is similar and different to Instagram
• Will I find my ideal clients there, isn’t it for teenagers?
• How to work smartly so you can do Insta and TikTok with loads of extra work
• Practical tips and accounts to follow to get started
• Common mistakes (and how to avoid them)

INTRODUCING: PENNY WALKER

Penny is the owner of social media agency @barbrusa_social. Specialising in teaching fun-loving, lifestyle brands to create personality-led content for TikTok and Instagram. Her goal is to give you the skills, confidence and mindset to produce effective short-form video fast, without eating into your busy day. With more than six years of experience working in content, design and social media, Penny can help you to raise brand awareness, connect with new audiences and boost your monthly revenue. And - best of all - you’ll have a blast doing it.

KEY LINKS:

WEBSITE: www.barbrusa.com

INSTAGRAM: @barbrusa_social

TIKTOK: @barbrusa_social

Sign up to Penny’s email list for more tips on TikTok

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