Nik Ranger and David Bain discuss what a post-SGE, AI influenced world means for SEO.

Discussion points include:

How do you leverage natural language processing techniques for information retrieval?

How do you leverage natural language processing techniques for text analysis?

Why is it more important than ever to understand the mechanisms that underpin how and why results are displayed?

What does this mean for SEO?

How does this affect an SEO strategy?