Reaching the right audience is crucial for any successful business. This can make or break your venture, whether you're selling a product, providing a service, or advocating your cause. Refining your target audience could profoundly increase your success rate. Igor Kheifets believes that any effort made must be capitalized or repeated for further success.

With careful thought and consideration applied to pinpointing exactly who needs your product or service, you can ensure that your audience reaches its maximum potential. Listen to Igor to discover how to create a strategic plan that will ensure a strong presence online to increase more traffic for your business.

Episode Highlights

02:26 - Where making a lot of money was no longer in and of itself a goal. It had to come with the condition that I had to make the money without having to slave away for it or being away from home. So, this one I'm saying that later, I actually did go into consulting briefly for about a year. But I quickly discovered that if I wasn't on the phone with clients, I wasn't getting paid. So, that made the whole consulting gig for me kind of yucky, and so I moved away from that I transitioned from that. And now the model is completely different. I'm moved into a more leveraged model, where I still deliver the value for people, but I don't have to do it in person.

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