Businesses exists because of their offerings (product or service) and its important to follow some steps in order to ensure you are creating something that can become a potential winner. Adding winning offerings is one of the key ways to continue growing and being relevant. Piyush shares his experience of creating a theatre playwriting workshop from scratch to watch the audience through the journey.

In this episode he covers the following:

• Identifying and qualifying your product theme
• Identifying the target audience and their asks
• Stringing your product component together

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