Last week, we teased a potential listener question being expanded into a full-fledged episode. We lied. That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, we focus on Twitter.

Here is the question, via Jeff Leo Hermann

Question regarding social activation (Twitter) and building your show brand versus your personal brand. I know the answer is, “It depends,” but I would like to hear the strategy behind @Showrunner.FM on Twitter with 370 followers and Jerod Morris and Jonny Nastor each with several thousand followers. (BTW, HTE has 69 followers).

Are you guys more focused on building your personal brand on Twitter? And yes, we know that engagement is more important than volume. What is the role of a show handle on Twitter? How should one focus their efforts

There is a whole lot to unpack here, and we do. We address:

• How to make the tough decisions about when to use and grow your personal account versus when focusing on a brand account is better
• Why we both focus more on our personal accounts when it comes to Showrunner interaction, as opposed to the @ShowrunnerFM account
• Why a humble, helpful approach to Twitter is better than simply being loud and proud

And more. It’s a wide-ranging episode covering many different angles of using Twitter for show promotion … and it sets the stage for next week’s episode that will look at the other social media platforms, and how we use them for connection and promotion.

By the way, if you’re not yet, give us a follow on Twitter:

• @JerodMorris
• @JonNastor
• @ShowrunnerFM

This week’s podcast recommendation is Podcast Junkies, and Harry Duran joins us to tell you why you should give it a listen.

Oh, and don’t forget to check out DigitalCommerce.com. You’ll want to get on that interest list, because it’s about to launch and the Pilot offer won’t be available for long.

Listen, learn, enjoy …

Listen to The Showrunner below ...