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Summit Speaker-Affiliate Success with Dama Jue
Episode 348th March 2022 • Virtual Summit Success • Jenn
00:00:00 00:14:29

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"It's not like I ever make money from speaking at summits." Have you ever found yourself saying that? I have heard it from speaker after speaker over the years, and I'm here to tell you: it's not true!

If you do it right, you CAN make money from summits as an affiliate, among other options. With this snippet from her Sell With a Summit: Speaker Edition session, Dama's here sharing some of her strategies for how to succeed as a speaker-affiliate, and it may just change the game for you.

Get Dama's Buzz Builders!

Want to learn more about booking more summit speaking engagements and making more money from them? Get access to the rest of Dama's session - and more! - so you can up your summit speaking success at https://sellwithasummit.com/speakeredition/

Learn more about Dama at https://detailstodama.com/

Mentioned in this episode:

Summit Speaker Strategy Audio Training

If you want to learn more about summit speaking strategies and how you can use it to grow your business, jump over to virtualsummitspeaking.com. I put together a free audio training that you can take on the go in your regular podcast player!

Speaker Audio Training

Transcripts

Jenn:

Welcome to Virtual Summit Success.

Jenn:

I'm Jenn, founder of Virtual Summit Search, and you're in the right place

Jenn:

if you want to make the most of your virtual summit experience, whether

Jenn:

you're a host or virtual summit speaker.

Jenn:

Let's get going with your next step to virtual summit success.

Jenn:

"It's not like I ever make money from speaking at summits."

Jenn:

Have you ever found yourself saying that?

Jenn:

I have heard it from speaker after speaker over the years, and I'm

here to tell you:

it's not true!

here to tell you:

If you do it right, you CAN make money from summits as an

here to tell you:

affiliate, among other options.

here to tell you:

With this snippet from her Sell With a Summit: Speaker Edition session, Dama's

here to tell you:

here sharing some of her strategies for how to succeed as a speaker-affiliate,

here to tell you:

and it may just change the game for you.

here to tell you:

Want to be a star summit speaker who gets invited back referred to other

here to tell you:

hosts, accompanied by rave reviews and makes money from summit speaking?

here to tell you:

If you're ready to crush it as a summit speaker and affiliate, then

here to tell you:

get ready, because this session is going to show you how to be a

here to tell you:

successful affiliate as a speaker.

I'm Jenn, host of Sell With a Summit:

:

Speaker Edition, and I'm so excited to

I'm Jenn, host of Sell With a Summit:

:

introduce you to the amazing Dama Jue, a certified funnel strategist and summit pro

I'm Jenn, host of Sell With a Summit:

:

who has helped her clients go from zero to six figures, which is crazy awesome.

I'm Jenn, host of Sell With a Summit:

:

Thank you so much for being here, Dama.

Dama Jue:

Hey, I am so excited to partner with you and thank you for having me.

Dama Jue:

This is an honor.

Jenn:

Yeah, when you suggested this topic, I was so excited because it's a question

Jenn:

I get from a lot of summit speakers.

Jenn:

So before we dive into the details of being a successful speaker-affiliate,

Jenn:

can you give us a quick overview of how you approach this?

Dama Jue:

Yeah, sure.

Dama Jue:

So a big part of being a speaker is what you want...

Dama Jue:

you know, getting your message out there, but there's another part of it and it says

Dama Jue:

supporting your host as a speaker with promoting, and then also earning for you,

Dama Jue:

because most hosts are going to make sure that there's an affiliate opportunity.

Dama Jue:

And in case you're not familiar with the way that works, it means you earn a small

Dama Jue:

percentage or a commission of every sale.

Dama Jue:

And the commission can range, but, it's always nice to get those

Dama Jue:

little notifications, like you've referred a sale- it's always fun.

Dama Jue:

So just in terms of like, an overview, there are some kind

Dama Jue:

of essentials that you...

Dama Jue:

that are so important that a lot of times I think people overlook.

So number one:

make it relatable.

So number one:

This is huge.

So number one:

We often think a lot about what I'm getting out of this as a speaker,

So number one:

but what's in it for my audience?

So number one:

Why do they care?

So number one:

Why should they care?

So number one:

And we'll talk a little bit more about this in this presentation,

So number one:

but make it relatable.

So number one:

Make the effort.

So number one:

If you're going to send only one email or do one social media posts, make sure

So number one:

you relate the summit and the promise of the summit to your specific audience.

So number one:

That's huge.

So number one:

And then another thing that I see is you the best promoters and speaker

So number one:

affiliates, they start early and actually schedule in the time for promoting.

So number one:

'Cause we often think, "okay, the summit is October 5-7.

So number one:

Cool, I'll just make sure I'm there for that," but actually that's way too

So number one:

late to be thinking about promoting.

So number one:

You're supposed to promote earlier.

So number one:

You want to get people on the registration page early so they can

So number one:

block the time off, be excited, all those things, and that you can earn.

So number one:

So make the schedule.

So number one:

And I'm going to give you guys like, a legit - get your pen out, we have homework

So number one:

- I'm gonna give you guys a schedule.

So number one:

So start that early.

So number one:

The minute you accept a speaking agreement, make sure you're putting

So number one:

that on your schedule, on your calendar, not only when the summit is going to

So number one:

be, but when you need to be promoting, because that's a very easy to overlook

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and you can get it done early.

So number one:

And then the next thing is big is a big key is to be efficient and kind of

So number one:

direct your blows or put your energy behind where it's going to have the most

So number one:

bang for the buck, energy and time-wise.

So number one:

Because I don't know a single entrepreneur speaker who's

So number one:

like, "I just have so much time!

So number one:

I can just spend a million, you know, I have...

So number one:

I'm just rolling deep in time."

So number one:

We're all super busy and pulled in a million directions.

So number one:

Being a business owner is wearing many, many hats, so be efficient.

So number one:

Think about...

So number one:

think about where your audience is most active - not just numbers, like

So number one:

well, I have the biggest following over here, but then my engagement rate

So number one:

is low here, or I have this massive 5,000 person Facebook group, but

So number one:

nobody's posted in there in forever.

So number one:

So think about where your audience is most engaged and then focus on...

So number one:

focus your attention on there.

So number one:

And you can always throw a little post up in that Facebook group later, but

So number one:

focus more on where your people are at and where you see the most click and

So number one:

forward and share and the most activity.

So number one:

And then this is the last, the kind of the basic of being an affiliate

So number one:

is be persistent but not pushy.

So number one:

And that's tricky.

So number one:

A lot of people are like, "oh, I told them about the summit, but I don't want to...

So number one:

I don't want to be pushy.

So number one:

I don't want to come off salesy."

So number one:

Well, this is like a whole 'nother thing, but sales is a service.

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They might desperately need what that summit is about.

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That might be the unstuck moment or the get moving or the take action or

So number one:

the light bulb moment that changes the entire trajectory of their business.

So number one:

And here you are like, bogarting it over here?

So number one:

Like, "oh, I'm speaking at a summit, but don't...

So number one:

I don't want to push it to hard!"

So number one:

Tell them what it's about and why they're going to benefit from it.

So number one:

And don't be afraid to remind them.

ome of my favorite things are:

slap a little PS in your next weekly email.

ome of my favorite things are:

How about a catchy hook and say, "I got you.

ome of my favorite things are:

You can't miss the five steps I laid out to be an effective summits

ome of my favorite things are:

speaker-affiliate, including one that is going to blow your

ome of my favorite things are:

mind that so many people have heard," or something like that.

ome of my favorite things are:

Make it...

ome of my favorite things are:

I mean, it's sales copy.

ome of my favorite things are:

You want them to be excited and compelled.

ome of my favorite things are:

And the role of selling is not just the host's.

ome of my favorite things are:

You as a speaker, you only benefit the more successful the summit is - that's

ome of my favorite things are:

more reach, that's more eyes on your content, that's more people knowing

ome of my favorite things are:

your name and be like, "oh, I know her.

ome of my favorite things are:

I've heard of Jenn Zellers I've heard her speak at a summit before."

ome of my favorite things are:

You want that, and that's a big part of being a good speaker and

ome of my favorite things are:

the perks that you get as a speaker, but you need to do your part too and

ome of my favorite things are:

get people, get eyes on the page.

ome of my favorite things are:

So don't be afraid to remind them.

ome of my favorite things are:

And I'm going to give you, in my little summit affiliate promo plan, a

ome of my favorite things are:

couple of ways that you can do that.

ome of my favorite things are:

So I think those are the four tenets: be relatable, start early,

ome of my favorite things are:

be efficient, and be persistent.

Jenn:

Those are fantastic tenets.

Jenn:

That is a really great way to approach it.

Jenn:

And it makes it feel really doable.

Jenn:

So you already covered some of the reasons why it's important for summit speakers

Jenn:

to create an affiliate strategy in the last question, but are there any other

Jenn:

things that you think are important as to why they should create that affiliate

Jenn:

strategy to get a bigger return from their summit speaking experience?

Dama Jue:

Yeah, absolutely.

Dama Jue:

If you don't make a plan, it's not going to get done and/or it's

Dama Jue:

either not going to get done and you're not going to promote it all.

Dama Jue:

You'll be embarrassed and be like, "sorry, host, thank you so much for including me.

Dama Jue:

I told you I was amped to promote and then I didn't."

Dama Jue:

Or you'll be embarrassed and you'll do it at the last second, it will

Dama Jue:

be totally half-baked and everyone - including your audience and the

Dama Jue:

host - everyone's going to know.

Dama Jue:

So yeah, you don't want to leave it to the last second or just hope and

Dama Jue:

pray or willy nilly because it's either going to be half-baked or not at

Dama Jue:

all, and that's not good for anybody.

Jenn:

Yeah.

Jenn:

I fully agree.

Jenn:

I always try if I'm planning to do a big push with an affiliate or, well, a

Jenn:

promotion as a summit speaker, I guess I should say, I always try to make sure

Jenn:

to plan it ahead 'cause personally I...

Jenn:

when I do put it off to the last minute, it just doesn't happen.

Jenn:

And like you said, I'm like, oh, I kind of let that speaker down.

Jenn:

So that kind of leads to...

Dama Jue:

And you feel terrible about it.

Dama Jue:

Not that...

Dama Jue:

it's not a reflection on the summit or the host and...

Dama Jue:

or even the quality of the swipe copy they gave you.

Dama Jue:

It's just time, you know, crazy busy-ness and ah, I'm going to

Dama Jue:

get to it, I'm going to get to.

Dama Jue:

And yeah, that...

Dama Jue:

we always end up - I always end up feeling disappointed in myself when

Dama Jue:

I let down, when I drop the ball and I don't do what I can or I do at

Dama Jue:

super last minute, like, I'll just get a slap up this Instagram post and

Dama Jue:

hope she sees that I did, you know?

Jenn:

Yeah.

Jenn:

And that kind of leads into my next question, which is what are some

Jenn:

of the biggest ways that you tend to see summit speakers go wrong and

Jenn:

sabotage their affiliate success?

Dama Jue:

Yeah.

Dama Jue:

One, of course, is wait till the last minute.

Dama Jue:

Don't wait to last minute, y'all, like, just factor in some time.

Dama Jue:

The ROI on being a speaker is huge for so many reasons.

Dama Jue:

And I know that's going to be covered at the summit, but for me,

Dama Jue:

I love getting my name out there.

Dama Jue:

I love teaching.

Dama Jue:

I love connecting with people.

Dama Jue:

I love the energy of a live event, but it also relates back to sales,

Dama Jue:

subscribers, and clients, if you're done-for-you providers.

Dama Jue:

So show up and be authentic and deliver, but you don't reap all the benefits if

Dama Jue:

you don't promote, because you don't promote and she doesn't promote and he

Dama Jue:

doesn't promote and the summit doesn't get as much attention as it deserves.

Dama Jue:

And summits are a huge labor of love.

Dama Jue:

And so if we don't do our parts as speakers, you probably aren't

Dama Jue:

ever going to be invited back.

Dama Jue:

And I don't want to scare anybody, but yeah, like what Jenn mentioned

at the beginning of the interview:

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speakers talk and they refer each other.

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A lot of my speaking engagements now come from, "I heard you're

at the beginning of the interview:

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awesome, so-and-so recommended you."

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And then I, you know, like, so if you don't do your part, you're not gonna

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get a lot more speaking invitations.

at the beginning of the interview:

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And it's all invitation-only you can't just randomly email people

at the beginning of the interview:

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and be like, "if you're ever thinking of doing a summit, please

at the beginning of the interview:

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include me" - that doesn't work.

at the beginning of the interview:

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It's all about either your content or your reputation or preferably both.

at the beginning of the interview:

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So yeah, it's important.

at the beginning of the interview:

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Don't wait till the last minute, be a good speaker.

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A couple other things is using copy - the swipe copy.

at the beginning of the interview:

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'Cause a lot of hosts provide swipe copy, and that is awesome.

at the beginning of the interview:

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Y'all, don't use it word for word.

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Like, just don't don't just copy and paste and dump it in.

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I like to look at it as a jumping off point or as an inspiration place,

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because more often than not, most people will see a blank Google Doc, and

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like, "oh God, I gotta write this now.

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I don't know what to say!"

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You know, we get paralyzed by a blank screen, but when we read a

at the beginning of the interview:

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swipe copy, we think of, you know, be looking for ways you can customize it.

at the beginning of the interview:

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You can go ahead and copy the details of the event.

at the beginning of the interview:

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Like these are the dates, these are the presentations I'm

at the beginning of the interview:

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excited for - that kind of stuff.

at the beginning of the interview:

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Go ahead and copy that word for word; that's why the host put it there.

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But the intro to your email, the exact copy for your Instagram

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posts, other people might do the same and you don't want to be

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posting the same thing as Sally.

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Like it's just awkward.

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So don't use it word for word, use the whole email or

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Instagram posts word for word.

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Just use that information on parts about the event and always add your own intro.

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And then the last thing I see that can really make a difference is

at the beginning of the interview:

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not having a multi-pronged plan.

at the beginning of the interview:

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Like we talked about, they'll just send one quick email, but email...

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you know, I love email marketing, but not everybody opens your emails.

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Not everybody, not everything lands in Inbox.

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Most of it lands in Promotion and a lot lately going to spam because Gmail

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has been a little bit funny about that.

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So a lot of your audience might also follow you on Instagram or be in

at the beginning of the interview:

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your Facebook group or follow you on Clubhouse or whatever you're doing.

at the beginning of the interview:

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So think about where they're at and promote at least two places.

Jenn:

So, yeah, I fully agree with the swipe copy.

Jenn:

That is something that always kind of bugs me a little bit when I am on

Jenn:

the list of multiple people who are speaking at the same summit and I

Jenn:

get the exact same email from them.

Jenn:

So if you're struggling with figuring out how to customize your swipe copy

Jenn:

and make sure to watch Paul's session on that, too, and definitely put it

Jenn:

out on multiple places, whether it's Facebook and Instagram and Pinterest or...

Jenn:

and definitely your email list.

Jenn:

'Cause that's...

Jenn:

always...

Jenn:

you want to do at least one email, but that's something that I think

Jenn:

a lot of folks are like, "I'll just throw up a post on Instagram, awesome;

Jenn:

that one email" and call it done.

Jenn:

And that's not going to get you very far as a speaker-affiliate.

Dama Jue:

Yeah, totally agree with that.

Jenn:

All right.

Jenn:

So we...

Jenn:

I know we covered a lot and I'm so glad that you came on and

Jenn:

shared all this with us, Dama, so thank you so much for being here.

Dama Jue:

Thank you for having me.

Dama Jue:

This was so much fun.

Dama Jue:

I love nerding out on all things.

Jenn:

Me too.

Jenn:

So if you haven't already, go and grab the Summit Buzz Builder Kit down

Jenn:

below this video, and don't forget to schedule those emails to yourself

Jenn:

about the promotion period for your next summit that you're speaking at.

Jenn:

That could really be a game changer in terms of actually getting affiliate

Jenn:

income from the summits that you speak at.

Jenn:

And if you have any questions for Dama, go ahead and head over to the community.

Jenn:

I'm sure she would be happy to answer them over there for you!

Dama Jue:

Yep.

Dama Jue:

You got it.

Dama Jue:

Bye guys.

Dama Jue:

See you soon.

Jenn:

We didn't have time to get into all of the strategies we talked about during

Jenn:

the full session - we covered things like why it's important to figure out

Jenn:

what's in it for your audience, boosting your summit graphics, email segmentation

Jenn:

for someone's success, and more.

Jenn:

Honestly, you can apply a lot of what we talked about to business in general, too!

Jenn:

Grab the full session and so much more at sellwithasummit.com/speakeredition.

Jenn:

Thanks for listening to Virtual Summit Success.

Jenn:

Don't forget to leave a review and let others know your biggest

Jenn:

takeaways from this episode.

Jenn:

Every review helps others find us, and the more successful virtual

Jenn:

summits there are, the more tips we'll have to share with you.

Jenn:

For show notes, links, and other resources, go to virtualsummitsuccess.live