Dr. Peter McGraw is a behavioral economist and global expert in the scientific study of humor. He directs The Humor Research Lab (HuRL) and hosts the podcast I’M NOT JOKING. He is also the co-author of The Humor Code: A Global Search for What Makes Things Funny and the author of his recent book Shtick to Business: What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. He’s a sought-after speaker and professor who teaches MBA courses for the University of Colorado Boulder, University of California San Diego, and London Business School.

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