The Marketing Technology Lead for Western Europe at Reckitt, Cicero Hennemann is, in his words, “the tech guy.” His career covers lots of different technology, media and marketing roles, all centred around enhancing consumer experiences by the best use of data. His Shiny New Object is mobile – specifically, mobile marketing and the next use of it.

On this episode of our podcast, we talk about how brands should make use of mobile for customer engagement, as well as cover top marketing tips and the future of technology and marketing.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brand's media impressions into marketing intelligence. Find out more at www.automatedcreative.net