Ira is back! Before starting his busy day, Ira Bolden dropped in for a

second appearance. Embody customizes sound experiences for a more fully

immersive exploration of video games, musical performances, and content

creation. His father-in-law and wife gave him the final push towards

joining the start-up company, and Ira is passionately involved in

marketing the revolutionary product. We talk about DNA testing,

ancestry, and Africa. Ira’s open and genuine demeanor makes for a great

friend and fellow TAC member.