In today’s tech-savvy world, online marketing has been the way to go for many businesses but have you ever thought about integrating media into your marketing strategy? Susie Campbell from Little Black Book Marketing joins us in this episode to talk about the pros and cons of a media release and the importance of building a media profile for your business. She shares 5 key ingredients of creating a media release and 3 suggestions on how and where to publish it to help grow your business.