122 Alex Colao - Talk Is Cheap, Action's Golden: Bridge the Say-Do Gap for Epic SaaS Growth

In a rapidly evolving business landscape, building a future-proof company is crucial for long-term success. In this episode of the SaaS Fuel podcast, Jeff Mains interviews Alex Colao, Chief Revenue Officer at MFour, a leading consumer intelligence platform. MFour has successfully transitioned from a services-based business to a SaaS model, leveraging innovative approaches to consumer data collection and analysis. Alex shares insights on the power of fair trade data, the value of combining survey and behavior data, and the role of AI in driving innovation and decision-making.

Tune in and let MFour be your guide as you navigate the ever-changing landscape of the SaaS world and build a business that stands the test of time.

Key Takeaways

[00:00:51] - Build a future-proof business

[00:05:23] - Profitable growth is essential

[00:10:54] - Democratizing data and fair compensation

[00:19:57] - Democratizing data for small businesses

[00:23:23] - Democratizing data with AI

[00:27:00] - Transitioning from services to software

[00:35:26] - Importance of balancing gut and consumer feedback

[00:40:58] - Importance of collecting consumer data

[00:41:30] - Companies must prioritize consumer privacy

[00:47:03] - Focus on customer needs first

[00:51:42] - Air guitar accessory for invisibility

Tweetable Quotes

"The saying that got popular is, if you're not paying for a product, then you are the product." - 00:11:21 Alex Colao

"Complete some of these privacy disclosures and have the clients go wow that's easier than some of the other companies that we've tried to engage with because maybe their collection isn't so above board and that's what." - 00:13:44 Alex Colao

"What business doesn't want to have the same or better level of consumer data than what they were receiving before, faster and less expensively?" - 00:24:26 Alex Colao

"One of the things that you guys do really well that is missing in so many other surveys is the why." - 00:35:42 Jeff Mains

"If you're a company, and you make money off of consumer data, why are you not valuing the consumers?" - 00:41:49 Alex Colao

"Don't let the perfect get in the way of the good. As long as the good is very good, to your point. ." - 00:49:14 Alex Colao

"You know, in a world where consumers are often treated like products, MFour is doing it differently. They're doing it ethically. And it built a pretty darn awesome company." - 00:51:01 Jeff Mains

SaaS Leadership Lessons

Prioritize consumer focus. By understanding consumer behavior and preferences, businesses can make better-informed decisions and create products and services that truly meet their customers' needs.
Embrace adaptability. Businesses need to be adaptable in a constantly changing market. By embracing adaptability, businesses can stay ahead of the competition and continue to provide value to their customers.
Balance client requests with long-term vision. While client feedback is important, it's crucial to balance client requests with the long-term vision of the company. By striking a balance between client feedback and the company's long-term goals, businesses can make strategic decisions that drive growth and innovation.
Foster a culture of innovation: To keep the company's culture of innovation and creativity alive, it's important to create an environment that encourages and supports new ideas. By encouraging employees to think outside the box and explore new possibilities, businesses can stay ahead of the curve and continuously innovate.
Value ethical data collection. By prioritizing ethical data collection, businesses can build trust with their customers and ensure the long-term sustainability of their data-driven strategies. It's crucial to collect data in a transparent and responsible manner, respecting consumer privacy and providing fair compensation for their participation.

Guest Resources

Alex Colao: linkedin.com/in/alex-colao-68662a15

MFour: https://mfour.com/

Resources Mentioned

Quicken: https://www.quicken.com/

QuickBooks: https://quickbooks.intuit.com/#

Solomon: https://www.solomon.co.uk/

Peachtree: https://www.peachtreesolutions.com/

MAZ: https://www.mazsystems.com/

Intuit: https://www.intuit.com/

Microsoft: https://www.microsoft.com/

Apple: https://www.apple.com/

Surveys On The Go: https://surveysonthego.com/

Android: https://www.android.com/

McDonalds: https://www.mcdonalds.com/us/en-us.html

say do gap: https://www.saydocompany.com/expertise/

Pepsi: https://www.pepsi.com/

Coca-Cola: https://us.coca-cola.com/

Microsoft Excel: https://www.microsoft.com/en-us/microsoft-365/excel

Kirti Singh: linkedin.com/in/kirti-singh-5a13475a

Procter & Gamble: https://us.pg.com/

Zoom: https://zoom.us/

Pocket PC: https://pocket.popcorncomputer.com/#home

Clayton Christensen: https://claytonchristensen.com/

Book, The Innovator's Dilemma: https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244

Jobs to Be Done: https://www.christenseninstitute.org/jobs-to-be-done/

Episode Sponsor

My book Small Fish Big Pond: Building a World Class Business That Swims Circles Around Competitors. Small Fish Big Pond centers around 2 labor days a year apart and delivers powerful marketing and leadership lessons guaranteed to enhance your marketing message, wrap value around clients, and guide their buying journey to conclude that your company is the only solution for them. It includes step-by-step frameworks and time-tested growth principles to attract ideal clients, convert them, and transform them into your brand ambassadors. Pick up the print, ebook, or audio today at smallfishbigpond.com, Amazon, or your favorite book source. All book profits go to charity and remember we’re supporting the Israel Emergency Fund this month through the UJA Federation. UJAFEDNY.com

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Champion Leadership Group – https://championleadership.com/