Imagine waking up to find that AI has written high-converting, revenue-generating emails for you... without you lifting a finger.

Sounds like a futuristic dream, right? Well, for Maggie Giele, it’s already a reality.

AI isn’t just a buzzword in business anymore, it’s a full-blown game-changer. And today, we’re pulling back the curtain on how she’s using it to scale faster, work less, and bring in massive profits

Steal these strategies for yourself because AI isn’t the future. It’s happening right now.

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FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

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If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

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Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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00:00.48

Kennedy Kennedy

Would you send more emails if you could have AI do it for you, write them for you, come up with the ideas for you, and it actually sounds like you and not a robot?

00:13.78

Kennedy Kennedy

That's what going to be talking about in today's show.

00:42.03

Kennedy Kennedy

Hello! Happy Email Marketing Wednesday. hope you're having a class week. you're having a good time. I've got a really great guest for you this week, and I can't wait to be speaking to Maggie in a second. But before we get into that, if at the end of this episode you've got a bunch of questions, you want to you want to actually chat...

00:57.26

Kennedy Kennedy

about how do you apply all of this stuff. Good news, come and ask those questions and discuss all those things inside of our free Facebook community. It's called the Email Marketing Show Community. Just whip open Facebook, search for the Email Marketing Show Community, get yourself in there, and we'll continue the discussions with a few thousand other entrepreneurs.

01:18.25

Kennedy Kennedy

Anyway, please put your phone in your pocket, put your hands together, and give a lovely round of applause and welcome ah to my friend, Maggie Gila. Maggie, how are you?

01:27.55

Maggie

I'm good. Thank you so much for having me.

01:29.40

Kennedy Kennedy

Yeah, you are welcome. It's great to see you. We were just chatting for like, I don't know, half an hour or something. just but We're like, shit, we should record a bloody podcast.

01:36.08

Maggie

get

01:37.75

Kennedy Kennedy

So in case anybody doesn't know kind of your story in your business, if if if there's anybody on planet Facebook who's not seen your ads yet, which I don't think there's many of them because I see them every three and a half seconds.

01:49.64

Maggie

isn

01:49.82

Kennedy Kennedy

um Give us a little bit of a background as to what it is you do, what your business is all about.

01:55.78

Maggie

So I'm a business and marketing stra strategist. I basically help companies grow and scale, usually with a high ticket one-to-many offer and a crap ton of AI and automations to help them save them time.

02:08.08

Maggie

I have severe ADHD. I call me consistent to save my life. So when AI came along, I was like, yes, I'm all in, let's go.

02:16.31

Kennedy Kennedy

Love it. I love it. I think it's one of those things of like the the the blessing of ADHD is, especially when you've like, when you recognize it and you're like, I'm i'm just embracing it is you go, how do I put stuff in place to make myself consistent in spite of myself?

02:31.01

Maggie

Yes, yes. And that's like the whole, ah that's actually what got me into figuring how to train chat to be sound like you because of that lack of consistency. We can get into that in a second.

02:40.03

Kennedy Kennedy

Really, really. So how did like, how did you end up doing doing what you're doing?

02:45.50

Maggie

Um, I have a master's of science and marketing strategy. And after I graduated in like the biggest recession the world had ever seen basically since the great depression, uh, we moved to Germany and I couldn't find a job. but Didn't get single interview. I started freelancing, realized I was helping my clients get great results.

03:00.99

Maggie

And i was like, oh, maybe, uh, this marketing thing is going to work out.

03:01.19

Kennedy Kennedy

Thank you.

03:04.11

Maggie

And yeah, it's kind of grown from there. And now my husband works to me full time. My sister works for me full time. ah Yeah, we just moved to Portugal from Amsterdam couple months ago. So building a house on a hill, like, yeah, it's pretty good.

03:17.31

Kennedy Kennedy

Nice. Building a house on a hill.

03:17.92

Maggie

Yeah.

03:18.67

Kennedy Kennedy

Just casually dropping that in.

03:18.99

Maggie

Yeah. yeah

03:19.94

Kennedy Kennedy

Love it.

03:20.36

Maggie

yeah

03:21.70

Kennedy Kennedy

Love it. Okay. So obviously people have been asking me since probably about two years ago, can AI really write emails? And I think the answer until maybe about five months ago was it can write emails, but they are shit.

03:37.68

Kennedy Kennedy

That's what that was kind of what my response was like. They sound like a robot. They don't sound like you. There's no authenticity there. And of course, there's that missing piece of, well, how does it know what to write about? Because they're your personal stories. You generally want to be sharing a bit of you about about your day and and this kind of thing. So.

03:56.39

Kennedy Kennedy

You really decided one day in the not so distant past that you were going to really try and wrangle AI and train it and figure out how to make it sound like you, which which you've successfully done, which is crazy.

04:11.17

Maggie

Yeah, that wasn't the decision, actually. wasn't intending to go into AI at all. I was actually intending to do a totally different thing, which was get go viral on TikTok and Instagram stories, so Instagram reels.

04:21.86

Kennedy Kennedy

Wow.

04:22.53

Maggie

That was my intention um because I had just tried doing this VSL funnel with ads.

04:22.66

Kennedy Kennedy

Okay.

04:27.63

Maggie

I had lost 40 grand. Leads had dried up. Organic wasn't working. I was like, I need a new source of getting in front of

04:34.18

Kennedy Kennedy

Yeah.

04:35.30

Maggie

people faster. And I was like, is like two years ago. was like Oh, let me go all in on what's working now, which was shorts, video shorts.

04:42.70

Kennedy Kennedy

yeah

04:43.14

Maggie

And because I mentioned I have ADHD, can be consistent. I am not the person who's going to create three to five shorts a week. not going to happen. It's like, cool. Let me have a batch day and just like batch as many videos as I can because and we had a video batch day. And as you can tell, I can't answer a question in under 60 seconds.

05:00.76

Maggie

it's

05:00.85

Kennedy Kennedy

yeah

05:03.06

Maggie

That didn't work. And I realized I have to actually script these.

05:07.50

Maggie

ah And that's where I was like, cool, let me try this Chachie V thing. And very like because I had this time pressure very quickly, i figured out how to train it to give me video scripts that sounded like I would have written them myself.

05:19.69

Maggie

And we filmed 180 videos in one day.

05:22.25

Kennedy Kennedy

you get up at 3am? Just go.

05:24.54

Maggie

Yep.

05:25.15

Kennedy Kennedy

did you get up at three am

05:26.100

Maggie

No, no, it was like a, just because we had all the scripts, it was just like teleprompter and just go.

05:33.74

Kennedy Kennedy

go

05:34.92

Maggie

We had the scripts because of the AI and I would not have made that deadline without it.

05:38.77

Kennedy Kennedy

So because you had the AI, you now knew what to say. So you had like a separate planning day where you got it to write the scripts, I'm guessing, when you're in sort of one mode of your mind, let's call it. And then you had another day booked in where you go, great, I'm going to actually stand, sit, whatever, and record these things.

05:55.23

Maggie

Exactly. And here's where things, sorry, go ahead.

05:56.31

Kennedy Kennedy

Did you have... No, go on.

05:59.26

Maggie

Here's where things like took a turn that I was never expecting. i flew to Nashville for a mastermind and I was showing, like I've mentioned this with a few people like, oh, I used Chatty PT like to write my scripts in bright voice. And everyone just went, ha!

06:12.41

Maggie

Tell me more. So I had, my husband told me like, when you on the flight, just document your process just so you know for next time.

06:17.79

Kennedy Kennedy

Hmm. Hmm.

06:19.56

Maggie

06:34.78

Maggie

I was like, huh, that's interesting. What can I do with this? I said, cool. Let me now turn this process into ah workshop. Let me run it live. Let me sell for 47 bucks. Let me see what happens.

06:45.46

Maggie

Let's aim for 20 spots. We sold 60. I went, huh, that's interesting. um I'm clearly hitting a nerve. And that turned into like, right, let's, what if we put, you know, crappy thrive for our checkout page and put 300 bucks behind us with ads. Can we sell this?

07:00.27

Maggie

We could. And that was the start of a seven figure business.

07:05.06

Kennedy Kennedy

And i don't know this. i'm quite I'm quite interested to hear the answer. Before that, I will guess, if you're like most entrepreneurs, you'd put a lot of effort into other lead generation strategies, which hadn't worked as well.

07:17.99

Kennedy Kennedy

And there was this thing that you sort of shrugged off as like, kind of like, let's just see if it works. You weren't that attached to. It was kind of a throwaway thing. And it's the one that blows up.

07:27.87

Maggie

I was like, I was betting, I put in like basically a lost bit of the business savings I had into the TikTok filming stuff because we hired like a crew and everything. And that didn't work the way I thought it was gonna. But this thing took off, which is so interesting.

07:41.67

Kennedy Kennedy

That's crazy. And why do you think that happened? Do you think that's because of the timing of, and obviously there's a big frustration with people's hearing about AI, seeing they need to get more more content ideas on every platform, email, social, the whole lot.

07:57.97

Kennedy Kennedy

Seeing these two things, but no one can really connect them. Like they're really difficult until you came along to make AI dance to the tune of of of of actual usable content.

08:09.03

Maggie

Yeah. Yeah.

08:10.73

Kennedy Kennedy

You were able to bring those two worlds together, which I think is a really interesting market lesson for all of us. And go, cool, what are two things that people currently cannot connect? they They're seeing this and they're thinking they should be able to do that.

08:21.93

Kennedy Kennedy

Like, it's kind of like, what's the zappier thing connector in the middle here like zappia is the duct tape of the internet isn't it it's like you can't get this to speak to that hey we've got zappia we can jam those things together that's what you've done

08:35.40

Maggie

yeah No, absolutely. I definitely think it was a timing thing, but and I thought like the train chat to be sound like you, you know, what's now the course I thought was gonna last maybe six months max. We're like almost two years in.

08:47.86

Maggie

I'm still getting like daily sales of this because people now understand chat to be T they've tried it. And so many people haven't been able to figure out how to actually use it properly to get it to sound like that. Like my emails used to be the bane of my freaking existence.

09:05.34

Maggie

I would like, because my goal is to send like at least three emails a week and I would have so much just guilt and frustration and, you know, so many times, oh, 8 p.m. and I still haven't sent an email. I now have to not have dinner, go to my computer, write a freaking email after being, you know, while tired and not creative.

09:23.52

Kennedy Kennedy

yeah

09:23.85

Maggie

And now the stuff that used to take me an hour takes me five minutes.

09:29.12

Kennedy Kennedy

Yeah, I saw a video of you, like you were like between meetings or you were doing something and you literally picked up your phone, you spoke into it and it produced an email.

09:29.21

Maggie

Max.

09:40.49

Maggie

Yep.

09:41.21

Kennedy Kennedy

Like that's crazy, right? And it was usable. Like it wasn't like to whom it may concern, you know, it wasn't any that shit.

09:47.68

Maggie

Yeah.

09:48.34

Kennedy Kennedy

It was you.

09:48.36

Maggie

No, that's the thing. I'm like, umm I'm like every single freaking entrepreneur. If you create any kind of content for your business, and in this case, obviously we're talking about email marketing. If you have to send emails to your list, you need a custom GPT in your brand voice for your emails.

10:02.98

Kennedy Kennedy

Right, right.

10:03.90

Maggie

Like right now, like it this is a non-negotiable.

10:07.14

Kennedy Kennedy

That's crazy. So tell me about the process. So like, what is it that really, why why do people struggle? Because you know, what you understand more about AI than most people do, I think. And so why is it when a mere mortal like me flings open chat GPT and says, here's an example of,

10:30.60

Kennedy Kennedy

3,000 words of me having written a bunch of articles in the past. So I feel like I'm training it. Here's what I've done. Please write an email in my in this voice and um and make it about X thing.

10:44.100

Kennedy Kennedy

That's what I think most normal human beings who are not as experienced will do. They'll say, here's a sample. Tell me about my brand voice and and try and model it. And yet the thing that comes back is garbage.

10:57.50

Kennedy Kennedy

Why is that?

10:57.62

Maggie

Yeah. A couple of reasons. depends on the purse it depends on the scenario. A lot of people are giving it the wrong input. So if you if you're not really, really clear on your brand voice, it's going to hard to do.

11:10.12

Maggie

Like, I know my brand voice, which is like how I talk, it's kind of snarky. It's direct. um And I usually pop in some kind of fantasy or video game reference.

11:24.68

Kennedy Kennedy

Yes.

11:25.39

Maggie

Like my dog's name is Frodo. Like this is a thing.

11:28.13

Kennedy Kennedy

Makes sense. Makes sense.

11:29.50

Maggie

So when like, that's just kind of like the tip of the iceberg with this. But if, if um the other part is, I've had clients do this, like, oh, I've given it all this input and it sounds like crap. And I look at the input. i'm like, yeah, but the input isn't good.

11:41.88

Maggie

The input is actually what you don't actually want to replicate this input because in your case, if you are trying to replicate, if you want to create emails, then don't give it articles, give it your past emails.

11:53.03

Kennedy Kennedy

Right. Yes. This makes perfect sense because it's interesting how us human beings, we compartmentalize things. I produced a VSL and I cloned my voice using 11

12:03.26

Maggie

Yeah.

12:03.93

Kennedy Kennedy

And when I did it, sent it to some some mutual friends of ours who are big in that sort of VSL marketing world. And this was about a year and a half ago. And they were like, how have you got such good input, good output from this thing?

12:17.53

Kennedy Kennedy

It actually sounds like you. And the answer was... I didn't just give it episodes of me talking on a podcast. I gave it sales material that I'd spoken.

12:28.86

Kennedy Kennedy

I gave it the webinar I've delivered of the sales video.

12:31.28

Maggie

yeah

12:32.31

Kennedy Kennedy

So you want to give it input. You want to give any AI the input of the same type, genre, modality of the output that you want.

12:42.70

Kennedy Kennedy

And that i make I hadn't thought that before, but now you've connected those dots. That's really smart.

12:46.57

Maggie

Yeah. Yeah. um So I think one, like getting super clear on brand voice and like, what is your brand voice? One hack um I have, so you've kind of mentioned it, take input from you, you um give it a chat to you and ask it to analyze like brand voice, syntax, writing style.

12:57.100

Kennedy Kennedy

Yeah.

13:02.48

Maggie

But what I would suggest, do not use something you've written. use a transcript of you speaking. Because ultimately, if we're trying to connect with people, I don't know what like your philosophy on this is, but I'm like, I want my writing to sound as close to how I speak as possible.

13:17.86

Maggie

I don't want those to be different.

13:18.08

Kennedy Kennedy

yeah We definitely want to.

13:19.68

Maggie

so

13:20.25

Kennedy Kennedy

And the reason we want to do that is because as human beings, when we read something on the page, we do a thing called sub vocalization, which is why when we read words on the page, we hear the words in our heads.

13:32.01

Kennedy Kennedy

In fact, I remember for some bizarre reason decided it was a good idea at the age of 20 to learn to speed read. ah So I bought a book on speed reading, which sounds like a ridiculous idea. I didn't make it very far through because I sucked at it. But one of the things they try and teach you to do is to stop sub vocalizing that's the thing that slows us down.

13:49.88

Kennedy Kennedy

But that's the reason why you're like, I can hear your voice in my head. That's because I write how I talk. It also means you don't have to try and impress your English teacher when you write in emails.

13:58.22

Maggie

yeah yeah that's the thing so if you give it input that's like from a transcript where you've shared a story or you're talking about bit like why start your business or just something that's one part and the secret honestly to me writing

14:10.09

Kennedy Kennedy

Yeah.

14:15.32

Maggie

my emails in like, you know, five minutes, including editing is we've given it and we've basically forced that custom GPT to, so I basically went through all my email marketing. I pulled out my highest converting emails.

14:28.13

Kennedy Kennedy

yeah

14:28.17

Maggie

The ones that I know booked me sales calls, booked me clients, booked me like opportunities, whatever, or got really high click through at open rates. We gave those, we created templates from them. We gave it to that custom GPT and we're like only use these templates when you create that email.

14:43.24

Kennedy Kennedy

interesting sure yeah

14:43.95

Maggie

So it's a kind of two-parter. On one hand, we do it. Obviously, this is like a super, super, super top-level view. Like, it takes me about how you may actually teach this stuff um for someone else. But the brand voice stuff is really important.

14:54.97

Maggie

And then giving it direction, telling it, this is what a good output from you will look like. So this is why I can pull out my phone, open ChatGPT, and literally say, write me an email about my dog rolling in something gross.

15:07.26

Maggie

And it will write me an email about Frodo, the Aussie doodle, on the beach. It's going to link it to, like, you know, automations or your, scale your business, whatever. and it's going to say, you know, book your game plan call with Maggie and the team over here.

15:18.06

Kennedy Kennedy

love

15:18.12

Maggie

And it's going to have like a good fantasy reference and it's going snarky.

15:18.46

Kennedy Kennedy

I love it.

15:21.22

Kennedy Kennedy

That's great. And you're doing that, I'm guessing, anybody who's been inside of of building their own GPTs, you're doing that through uploading some kind of knowledge base, a couple of knowledge articles around, one for brand voice, probably with some samples, and then, of course, some samples of what what what good emails look like.

15:41.18

Maggie

Yeah, we've got like four key things that we upload more or less. And plus, we've got an entire prompt that we do and we customize. um But in a top level, let's that's that's it. We have the brand voice stuff. If that isn't good, if you're not clear, it's not going to work.

15:55.17

Kennedy Kennedy

Got it. Okay. Yeah, I love that. I love that. The other thing that I like to do when I'm when i'm teaching anything, I help somebody who has a... he has ah an AI writing tool, SaaS, that he sells.

16:07.49

Kennedy Kennedy

um And one of the things that I found helped and has really helped with his is asking it to pay really specific, close attention to the verbs and adverbs that I use. Because I think the verbs and adverbs that any of us use are quite defining of our personalities.

16:18.46

Maggie

Yeah.

16:24.69

Maggie

yeah

16:24.80

Kennedy Kennedy

So if we think about like, I would say this word, but I would never say that. And it's often words words which more so than like nouns that tend to be like oh they would never say that because they they never say brilliant but they might say awesome or you know are those kind of expressive um and ah adjectives i guess is ah is another sort of and is another one

16:43.25

Maggie

no

16:49.92

Kennedy Kennedy

um yeah which it is really it really interesting interesting i love it i love it one of the things i know um so so hopefully i'm thinking everybody everybody watching and listening should be really thinking at this point in time with the correct training it is absolutely possible more than possible it is doable to have chat gpt create emails, write emails in your brand voice. And it is the first draft.

17:18.21

Kennedy Kennedy

Like you're going to have to go in and like do a little bit of tweaking, as you said, but you can do it all in in five minutes tops, right?

17:23.97

Maggie

Yeah. um that like So don't expect perfection from AI. I don't think any of us do that. um I don't expect it to be 100% perfect. I want 80 to 90 so I can skim it and be like, make a couple of changes. and five I have a usable draft that's eighty at least 80% there.

17:41.33

Maggie

Because for like, and you can automate this now. I literally have ChatGPT send me a belief shifting email to my list every day. It writes it for me in my brand voice and sends it to me.

17:51.03

Kennedy Kennedy

Interesting.

17:53.68

Maggie

And then I can be like, oh, is that the email for the day? Or do I want to change the story or whatever?

17:58.00

Kennedy Kennedy

Right, right. Wow. That's great. So you've got like a ah little a little worker AI going on in the background.

18:03.56

Maggie

Yeah.

18:04.82

Kennedy Kennedy

I love that. I think that's fantastic. And so that's one of the things we should definitely we should definitely be doing. One of the things you're doing is you're using all of this, because obviously people say, oh, will this work for my business? And of course, this works great for you selling your courses, which are like study, click, buy thing.

18:18.92

Kennedy Kennedy

But also people think, oh, that's fine if you're just selling a low ticket item. In case anybody doesn't know, Maggie's selling high ticket. Maggie is selling... ah things for like 12k plus using these emails.

18:32.72

Kennedy Kennedy

You're booking sales calls. like These are things which involve a lot of trust from the reader. They involve a lot of understanding of your world, your your theories, your your belief systems, and creating a lot of desire. So like these emails are doing all of that, which is it's probably the most exciting part of it.

18:51.64

Kennedy Kennedy

So I know you have a whole ah framework, um ah like a campaign, shall we call it, that you've used AI to write that that you are like, everyone who's running say a high ticket sales calls, you're missing a huge opportunity. You were telling me like, we need to tell them this, we need to tell them this. So I'm going to just shut my face and let you tell us the thing.

19:12.70

Maggie

I love that. Yeah. um Like you said, I've got a low ticket ecosystem. So the low ticket stuff, the course, it's my lead the thing I actually sell group programs and masterminds. And that's how we, you know, help people and make money and make an impact.

19:25.34

Maggie

So I wish I had learned this tactic, you you know, years before I actually learned it and implemented it. So please, please, please, if you have an email list and you sell using sales calls, after listening to this, like actually do it it's going to take you probably less than 10 minutes.

19:43.44

Maggie

So a lot of people are familiar with like a bat. It's basically an abandoned cart sequence for your sales call. So principle wise, I think that should be quite straightforward with people. I just never thought about it before.

19:55.47

Maggie

Um, normally when you're selling sales calls, you'll have like some kind of, you know, a story or a belief shift or a case study and like, Hey, book your, in my case, book your game plan call here, schedule your game plan calls, claim your free strategy session, whatever.

20:08.61

Maggie

Now what you can do is set up an automation with tags on that link. Okay, so if someone books a call, we tag them with, you know, Kennedy's booked a call.

20:18.73

Maggie

And if you click the link, you get tagged, Kennedy has clicked the link. If you have been tagged, clicked the link to book a sales call, you have not been tagged, booked a sales call, within 30 minutes, you're going to get an automat automated sequence that will We'll encourage you or push you or whatever to book that call.

20:43.66

Kennedy Kennedy

I love it. Yeah, because basically what we've got now is we've got a level of intent. I think the thing to say here is as long as the email sending the person to the book a call page isn't blind, as long as there is intent there. Like if it was an email that says, hey, I've just put a cool new thing on this page and it's kind of blind.

21:02.08

Kennedy Kennedy

And it was like a link to a page with like, well, you're going to explain it in a video when the stuff, obviously we're not going to it then. We're basing this on there is a level of intent where the person was going to go check out the page.

21:13.92

Maggie

Yeah. I would like only do it for like links where like says like schedule your call, book your call, claim. When people know that link is to schedule that call, that's where there's intent. So the thanks for that, like, yeah.

21:25.99

Kennedy Kennedy

I love that. And, and so you your first email, so you're waiting 30 minutes. So the, the, the, the click the link to, so there's an email received. We've got some openings right now for some, uh, for some, some strategy calls or whatever you want to call them.

21:39.44

Maggie

Yeah.

21:39.54

Kennedy Kennedy

Game plan calls, click here to book it, click here check my availability, however you're it. So they know that's what they're checking out. Like they know on, when I click this link, I'm going to see a calendar.

21:49.72

Maggie

yeah

21:50.19

Kennedy Kennedy

That's basically what they have to have in their head.

21:51.40

Maggie

exactly

21:51.60

Kennedy Kennedy

That's the picture that's in their brain. They click that. If there's not a call book within 30 minutes, at the 30 minute, the timer is, you know, starting in the automation, that that the first email's coming out. And what is how many emails is that automation over what kind of time period? And and what sort of is in that?

22:09.67

Maggie

Yeah, so it's a, um i mean, you can do it whatever you, the way you want. We actually, I just double checked. It's, we do it 20 minutes, not 30.

22:16.30

Kennedy Kennedy

Okay.

22:16.35

Maggie

Don't have make that much of a difference, but maybe feels more organic this way.

22:17.74

Kennedy Kennedy

Yeah.

22:19.68

Maggie

It's about three, four emails over three days or so with the first one happening in the first three are happening in the first 24 hours.

22:29.58

Kennedy Kennedy

Okay.

22:29.60

Maggie

Because we're basically trying to get people who like they've booked it, but maybe they're

22:29.94

Kennedy Kennedy

Sure.

22:34.18

Maggie

you know, they have, they just went to another tab and they forgot.

22:36.69

Kennedy Kennedy

sure

22:36.70

Maggie

We're like, Hey, you forgot to do this thing. Maybe they've clicked on that link. They open the calendar and none of the times fit them. so we want to be like, Hey, do you need a different time? Like, here's how to contact us. So the people who kind of have intent, but,

22:46.33

Kennedy Kennedy

ah

22:49.50

Maggie

for whatever reason didn't move forward. So like the first one, you know, the first emails basically I've got it open here is like, you know, we game plan call.

22:51.96

Kennedy Kennedy

yeah

22:57.35

Maggie

I saw you checked out booking game plan call. You haven't scheduled it. It's kind of selling them back on the value of, Hey, give us 45 minutes. We're going walk through like your roadblocks. going help you figure out, you know, where you are now, where you want to be.

23:06.38

Kennedy Kennedy

Mm-hmm. Mm-hmm.

23:08.29

Maggie

Here's the link again. So it's more of a kind of generic reminder. um And it's about, you know, if you have any questions, the next one, this is where we get a lot of responses. So it's actually really good for feedback as well.

23:20.04

Kennedy Kennedy

and

23:20.28

Maggie

The next one runs, uh, 80 minutes later. Okay. So we give them a bit of time because we don't want to bombard people. The next one is just like, Hey, thanks for your interest. I checked the schedule. It doesn't look like you booked your slot.

23:31.15

Maggie

Here's the link again. if in case you missed it, if you have any questions, can't find time, let us know. And by the way, you can get like this template for me for free. So, um, you don't need to. try memorize this, but the subject line thing is works really well.

23:39.32

Kennedy Kennedy

Yeah. Yeah.

23:42.41

Maggie

The subject line is, did something happen?

23:44.40

Maggie

Cause it's also a genuine thing. Like you've wanted to book this call. You haven't what's up.

23:49.03

Maggie

Right. So it's, it's kind of, you know, next one's like, oops, did I miss it? Checking back, not on the calendar. Anything happened? Do you need a different space? um You know, pop a reply here. We'll find some time for you.

23:59.22

Maggie

That works.

24:00.44

Kennedy Kennedy

I like that because you what's really nice about this point as well is is humanizing. I think one of the things we have to do now in a world of automation, so much automation, now a lot of AI which integrates with automation, I think anytime we get to show this this ability to, you can reply.

24:18.14

Maggie

Yeah. Yeah.

24:18.72

Kennedy Kennedy

it gets, even if they don't reply, the fact they know they can reply, it's a bit like having a contact email address on your shopping cart, on on the on the checkout page. People don't freaking email you from it, but the fact they know they can humanize the experience, lets you know you're significant and and we're real and really here for you, I think is great.

24:31.46

Maggie

yeah

24:38.02

Kennedy Kennedy

And of course, you say, you're going to get some replies from this one, like, hey, I can't make, I have to do it only in mornings. I can only do it in the evenings. And I'm assuming you have like, do you have like an extended calendar for those people?

24:48.73

Maggie

ah Yeah, like if they reply back, we can't do it, then ah yeah, we help them out. But it was what's interesting, especially to like the oops that I miss an email, people reply as if it's me personally emailing them like Maggie, listen, I'm so sorry.

25:00.74

Maggie

I just don't think I'm ready to have that conversation. do you think I'm like, I don't think I'm far enough from my business, blah, blah, blah. um So I get to have like a genuine conversation with people in emails. And obviously, you know, for email deliverability, we can have that back and forth.

25:12.38

Maggie

That's awesome.

25:12.72

Kennedy Kennedy

Amazing. Yeah, it's awesome. Yeah, it's amazing.

25:14.70

Maggie

Yeah.

25:14.77

Kennedy Kennedy

like It's amazing. That's great. And so we're going to do that over the next few days, two to you know three days or so to follow up on that. and And that means the people who have that high level of intent. I just think this is gold. Like every single point in our emails, i like to I like to say whenever I'm designing an automation or I'm designing a strategy, I ask the question, what if they don't?

25:37.30

Kennedy Kennedy

Right. So they click on the link and and then what's going happen? OK, they're going to click on the link and book the eat and book the call. Yeah. What if they don't? Oh, they click. there Where are the gaps? Like, as I say on the London Underground, please mind the gap.

25:48.20

Kennedy Kennedy

You know, where is the gap that they can fall down? um I think that's awesome.

25:51.59

Maggie

yeah

25:52.22

Kennedy Kennedy

I think that's right and it's all these amazing little opportunities. And I mean, I'm assuming you've seen a significant in increase and in in bookings just by implementing this thing that's running for you.

26:00.31

Maggie

Massive. Yeah. And the last email thing is interesting. So the kind of the first three are are like more like reminders and they're quite like, you know, 20 minutes after, 80 minutes after, 23 hours later. So it's all within a day.

26:11.12

Kennedy Kennedy

Yes.

26:11.20

Maggie

Then you wait three days and then it's much more value-based. And it's just like social proof, social proof, case, case, testimonials.

26:17.08

Kennedy Kennedy

Oh, great.

26:17.48

Maggie

You might be skeptical, you know, go here, like watch this stuff. So it's kind of a just building that trust a little bit more for anyone who was still kind of on the fence about that.

26:23.72

Kennedy Kennedy

Oh, I love that. Yeah, I love that. I love that. And another thing for everyone listening as well, like is one of the things we like to do with sales calls is overcome the objection to the sales call. I think people forget that we're selling the call. We're not, so the call itself is going to sell the product.

26:39.62

Kennedy Kennedy

We're selling the call. So like giving people like this, this, this sense of what will actually happen on the sales call.

26:46.03

Maggie

so

26:46.25

Kennedy Kennedy

I'm going to ask you a gazillion questions. I'm not going to, you know, tie it to a desk until you buy, you know, I'm good this, this is kind of how it's going to work. And that social proof bit is, you know, of people say, Oh, I had a a great call with, with Maggie's team.

26:58.78

Kennedy Kennedy

We really broke through some stuff is like um seeing other people. Cause nobody wants to go first, right? Everyone wants to, I love that. I love it.

27:04.73

Maggie

Exactly.

27:04.83

Kennedy Kennedy

I love it.

27:05.75

Maggie

Speaking of that, actually, so here's a way to kind of combine these two things. ah We've always talked about with this email kind of social proof relationship stuff, automations with AI sounding like you. Um, we are working on a digital magazine called secrets, so secrets of their success, which is basically all kind case studies.

27:22.02

Kennedy Kennedy

Oh!

27:22.75

Maggie

Uh, I'm, I'm just procrastinating getting some feedback to the designers basically done. And that's going to like in that final email, we're going to update that with like the case study magazine. The last time I did, i wrote ah and a magazine like this, like a guidebook, a long form sales page.

27:35.98

Maggie

It took me two full, two full weeks of copywriting to write this time.

27:38.90

Kennedy Kennedy

ah

27:41.20

Maggie

It took, my I don't even do it. My husband did it, Michael. He did it in probably three to four hours. I spent 20 minutes maybe, max, let's say max an hour, so I'm not exaggerating, going through and editing because it was so good in my brand voice already and I wasn't even involved.

27:57.19

Kennedy Kennedy

Wow. Wow.

27:59.61

Maggie

So the stuff that used to take us two full weeks now takes us less than half a day because of this.

28:05.07

Kennedy Kennedy

And more importantly... somebody else can do it. And that's the really important thing. Like if you have an assistant, if you have a sister, if you have somebody else doing this stuff for you, you're like, I'm sick, bit like me, like I have to write every freaking piece of copy in this business, otherwise it sounds like shit.

28:23.75

Kennedy Kennedy

The good news is even if like some of us have assistants where perhaps, or or members of the team or whatever, relatives where English is not their first language, You know, and none of that matters if they can, because, because chat is so forgiving of typos and and not quite getting it right. It knows what the hell is going on. It can still produce something in your brand voice.

28:46.94

Kennedy Kennedy

And that means, you know, you look at putting this automation together that Maggie's just shared with us, right? And you go, how long is it going to take me? Well, it's going to take longer if you do it manually. Right? It's going to take less time if you feed the structure that we've just talked about and it's already being trained in your brand voice. Every automation, every piece of content, every product summary inside of your members area, whatever, is all so much faster once you've got that brand voice GPT dialed in.

29:16.69

Maggie

That's the thing, because you can take that. You take my Google Doc with my template and be like, cool, make this in my brand voice. Done.

29:22.60

Kennedy Kennedy

Yeah, I love it. I love, love, love it.

29:23.62

Maggie

Five minutes.

29:25.24

Kennedy Kennedy

Is there anything else that we need to cover on this? I think we've think we've nailed it.

29:28.90

Maggie

Oh, like i

29:30.59

Kennedy Kennedy

I know you want to go into all the details. I know you.

29:32.60

Maggie

I'm like, I'm holding myself back. um But just like, you know, my my husband, Michael is like, he's also my sales closer. um And when he like comes off sales calls, He might have an idea because his client had this like one objection. He puts that story into ChatGPT.

29:48.97

Maggie

We have an email can send to my list to handle that objection for future people. We have more AI stuff. We have a sales call analyzer. I mentioned this to you earlier. There are multi-subfigure business using our sales call analyzer to train their sales teams to close.

30:03.48

Maggie

So if you're running sales calls, just AI and ChatGPT can give you so much data that is immediately actionable to get you either save you time or get you stronger results. I think a lot of people aren't really seeing that beyond, you know, hey, chat to PT, write me LinkedIn post.

30:22.87

Kennedy Kennedy

Yeah, yeah, yeah. Of course, it basically put, if ChatGPT had some balls, it would come back and say, about what? What talking about? I don't even know you, you know, like like anybody else. I love it.

30:35.34

Kennedy Kennedy

um I know you mentioned it's a bunch of resources we can grab from you. I know you said you've got this whole this whole automation, this campaign ah in ah in a Google Doc. Where can we go and opt into your list to actually see all these great emails that you produce with ChatGPT and also, of course, get access to this Google Doc?

30:52.72

Maggie

Yeah, so um I guess, Ken, you can share your affiliate link for my course. um I'm like, guys, it's 47 bucks.

30:57.15

Kennedy Kennedy

Yeah.

31:00.78

Maggie

It'll take you 60 to 90 minutes to go through it and implement it You can have someone else on your team implement it. like I don't care, but this i can like this is going to be the best freaking resource to save you so much time for like content.

31:11.98

Maggie

um And for the email automation, if you go to go.magagila.com slash email, ah you can grab that there and again, implement it immediately.

31:21.66

Kennedy Kennedy

I love it.

31:22.39

Maggie

Yeah.

31:22.54

Kennedy Kennedy

I've put, because there's a lot of resources here, we've put all those links into the show notes. So do get your phone or device out your pocket and click on those things. They're also includeed included in the article as well.

31:34.86

Kennedy Kennedy

And if you're not already following Maggie on socials, what's the best social platform for us to follow you on?

31:40.49

Maggie

Um, Facebook or Instagram I'm on, I'm at Maggie Gila on both.

31:44.68

Kennedy Kennedy

Love it. Awesome.

31:45.18

Maggie

Yeah. And if you have any questions that just like feel free to DM me there, I'm, I'm an open book.

31:48.65

Kennedy Kennedy

Yeah. oh awesome Awesome. Awesome. Awesome. Folks. Thanks so much for listening. Maggie. Thank you so much for being on the show. You've been absolute, just open book. As you said, you would be just sharing all this really good stuff and kind of demystifying all this stuff. because i know a lot of us are like, but I still want to write all the emails. You can still write them.

32:02.64

Kennedy Kennedy

You can just get some assistance, with all this stuff. So I love it. Awesome. Thank you so much. I really appreciate you folks. We'll be back next week.

32:07.68

Maggie

Thanks.

32:08.87

Kennedy Kennedy

Make sure hit subscribe on your podcast play. If you haven't already, we'll do it all again next week with a brand new episode and I will see you all then.