Do you want to peer into the minds of your target audience? Then a customer advisory board (CAB) is the way to go. CABs are practically cheat codes for B2B marketers. At Metadata, we run everything from website updates to campaigns past our CAB to get their take before acting. Needless to say, the results speak volumes.

But as it is with everything else in the marketing world, you’ve got to know how to use them right.

That’s why in this episode, Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, explore how they set up their CAB at Metadata and how you can build one at your company.

Find out:

• Who should be in your CAB
• What expectations CAB members have
• Tangible tips for anyone looking to start a CAB

For more insights on how to set up your customer advisory board, catch the full episode.

00:00 – 01:36 Intro

01:37 – 03:16 What is a CAB?

03:17 – 10:04 Mark’s time on Metadata’s CAB

10:05 – 13:07 Why feedback from the CAB is useful

13:08 – 17:30 Who should be on your CAB?

17:31 – 21:12 How many CAB members do you need?

21:13 – 23:15 How often should your CAB meet?

23:16 – 26:50 The structure of Metadata’s CAB meetings

26:51 – 33:42 How to start a CAB?

33:43 – 35:26 Taking ownership of a CAB

35:27 – 37:38 Why selecting CAB members carefully is important

37:39 – 40:12 Getting feedback on what’s most important

40:13 – 41:18 Outro