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53. Joseph Rubelli on: The Realities of Influencer Marketing and Shady Strategies
Episode 531st December 2023 • Social Media Manager Confidential • Shanté Gorman, Mentor for Social Media Managers
00:00:00 00:43:02

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Thinking of jumping into influencer marketing? It's more than just glitz and glamour - there's a whole other side to it! To dive into this topic, I caught up with Joseph Rubelli, the mastermind behind Rubelli Digital, a creative marketing agency that's a force in branding, coaching, and social media management. 

Joseph's journey through the fast-paced world of corporate London, working with major beauty brands, has equipped him with insider knowledge of influencer marketing like no other. His diverse roles ranging from social media executive to influencer marketing manager, have given him a 360-degree view of the industry.

Get ready for an eye-opening interview where we unveil the nitty-gritty of influencer marketing where we talk about how to handle clients who want to try influencer marketing but don’t really understand it. We also dive into the realities of marketing from telling a story to tone of voice. Things also get juicy when we dive into the gaslighting that happens online. This episode is packed with insights you won't find anywhere else – I can’t wait for you to listen!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode-53

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