Independent strategy consultant Tom Critchlow was at the right place and the right time when he started working alongside his brother who founded a digital agency called Distilled. Doing SEO for national chains in the UK, Amazon UK, and big retailers, they quickly scaled and moved to New York, opening up his eyes to digital marketing and the broader digital landscape that was happening. With the increasingly changing digital landscape, Tom made the leap to go work at Google and eventually started doing digital strategy consulting. Today, Tom talks about his path to growing a solo consulting business, the challenges that come along with it, and the advantages of hiring a one-man consultant versus hiring an agency.

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