Sam Steele is Managing Director of the Centre for Creativity Enabled by AI at Bayes Business School.

Sarah and Sam talk about

1. Sam's meandering career from music journalist to research adjacent
2. Why embracing our human weirdness is key to using AI effectively
3. Differences between the worlds of music, catering, and academia
4. The importance of encouraging creativity in schools

Read the full show notes on the podcast webpage

1. Connect with Sam on LinkedIn
2. Have a play with the Centre for Creativity Enabled by AI's free AI creativity tools Business Sparks and Design Sparks

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Theme music by Vitaliy Levkin from Pixabay

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Join host Sarah McLusky and fellow research-adjacent professionals on Thursday 12 March 2026 at 5.30pm. Find out more and register here https://researchadjacent.circle.so/c/open-events/manchester-research-adjacent-community-networking

Member of the Month: Duncan Yellowlees, DY Training

Let’s put rubbish presentations in the bin – where they belong. Get in touch with Duncan for specialist research presentation skills training www.duncanyellowlees.com