Sam Steele is Managing Director of the Centre for Creativity Enabled by AI at Bayes Business School.

Sarah and Sam talk about

1. Sam's meandering career from music journalist to research adjacent
2. Why embracing our human weirdness is key to using AI effectively
3. Differences between the worlds of music, catering, and academia
4. The importance of encouraging creativity in schools

Read the full show notes on the podcast webpage

1. Connect with Sam on LinkedIn
2. Have a play with the Centre for Creativity Enabled by AI's free AI creativity tools Business Sparks and Design Sparks

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Theme music by Vitaliy Levkin from Pixabay

Mentioned in this episode:

Leeds Research Adjacent Community Networking

Come along to meet other research-adjacent folks in person at Brooklyn Bar in Leeds on Thursday 30 April 2026 from 5.30pm. Open to anyone who feels part of this world. Facilitated by podcast host Sarah McLusky. Find out more and sign up here https://researchadjacent.circle.so/c/open-events/leeds-research-adjacent-community-networking-4058c1

Research Adjacent Directory Member of the Month: Clare Jonas, That Thinking Feeling

What do you get if you cross an academic psychologist with a research communicator? Some amazing skills training workshops! Clare offers workshops which support researchers to develop knowledge and practical skills in three overlapping areas: research communication, taking care of ourselves and each other, and career skills for academia and beyond. They’re based on Clare's professional expertise, lived experience, evidence from psychology and related fields... and love of dad jokes! Find out more at https://www.thatthinkingfeeling.co.uk/