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Are you an entrepreneur struggling to find your unique edge in a crowded market? Richard Matthews' journey from a curious 9-year-old to a successful business owner might just inspire you.

In this episode of the Wealthy Wellthy podcast, Krisstina Wise interviews Richard Matthews, founder of Push Button Podcast. Richard shares his fascinating entrepreneurial journey, from selling candy at school to running a podcast production company that's on track to hit seven figures.

The main focus of the conversation is Richard's unique approach to entrepreneurship, which he calls "skill stacking." He explains how combining different skills at an 80% proficiency level can lead to a unique and unbeatable business proposition. Richard's story illustrates how curiosity, continuous learning, and a willingness to take risks can lead to extraordinary success.

Throughout the episode, Richard and Krisstina discuss various topics, including the power of storytelling in business, the importance of mentorship, and the mindset required for true entrepreneurial success. Richard also shares insights on balancing business growth with personal life, as he runs his company while traveling full-time in an RV with his family.

If you're looking for inspiration to take your entrepreneurial journey to the next level, don't miss this episode. Listen now to discover how you can leverage your unique skills and experiences to create a business that's truly uncompetable.

Wealth Mastery 1/2 Day Challenge:

During the Wealth Mastery Workshop you’ll discover a simple, proven system to break free from money stress, build financial security, and create financial freedom. By the end, you’ll have the clarity, confidence, and tools you need to develop the mindset, relationship, and system to create financial freedom.

https://us02web.zoom.us/meeting/register/WCNpK5YCRWWY2P6zAqiGfg

Key Takeaways

3:02 Charles Bird: Super connector and mastermind

9:52 Developing the Digital Alchemy Formula

22:47 The curious mind of an entrepreneur

34:45 AI and structure in podcast production

46:49 Living a life worth telling a story about

Memorable Quotes

"Entrepreneurship is not a world for the faint of heart. It's a roller coaster and you're never doing the same thing twice. Sometimes you have no money, sometimes you're making a lot. You've got to blaze the trail yourself pretty much all the time."

"Figure out what's your superpower. What's the thing that makes you you? It's a useful exercise to determine what you're the best at in the world, and then build your business around that superpower."

"Live a life worth telling a story about. Take the risk that you're worried about. Entrepreneurs and people who really get the most out of this world jump off the cliff and build the parachute on the way down."

Resources Mentioned

Rich Dad Poor Dad - https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194

How to Fail at Everything and Still Win Big - https://www.amazon.com/How-Fail-Almost-Everything-Still/dp/1591847745

Connect with Richard

LinkedIN - https://www.linkedin.com/in/richardwmatthews/

Connect with Krisstina

Website - https://wealthywellthy.life/

Instagram - https://www.instagram.com/krisstinawise

YouTube - https://www.youtube.com/@krisstinawise

Krisstina's Book, Falling For Money - https://www.amazon.com/dp/0692560904/

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Podcast Production & Marketing by FullCast

And one of the things I realized is, like, my dad can be an incredible mentor in a lot of areas, right? Like in parenting and in my ability to learn and in a lot of the skills that I have in my life are from him. And, you know, I look up to him highly for a lot of those things. But I realized in the business category, I couldn't look up to him as a mentor because that wasn't his world and it's never going to be. And so I was like, I need to separate that and I need to have mentors in the business space. And I actually went and found I got my first mentor in an MLM program, actually.

Foreign welcome back to the Wealthy Wealthy Podcast, where we explore the intersection of wealth, health, and entrepreneurship. I'm Christina Wise, and today I'm joined by Richard Matthews, a seasoned entrepreneur and founder of Push Button Podcast. Richard's journey into entrepreneurship began at the tender age of nine when he first read Rich Dad, Poor Dad. Since then, he's been on a relentless pursuit of business knowledge, skill acquisition, and wealth creation, leading him to create a successful podcast production company. In this episode, we dive deep into Richard's fascinating entrepreneurial journey, from his early candy selling venture at 13 to his current role helping experts and businesses leverage the power of podcasting to grow their brands. Richard shares his unique perspective on skill stacking, the importance of storytelling in business, and how he's built a life worth telling a story about, all while traveling full time in an RV with his family. If you've ever felt stuck in your entrepreneurial journey or wondered how to turn your expertise into a thriving business, this conversation will provide valuable insights and inspiration. You'll learn about Richard's innovative approach to podcast production, his thoughts, thoughts on AI and content creation, and his philosophy on living a life of adventure and purpose. So let's dive into this uninterrupted conversation with Richard Matthews and explore how to build a life and business that's truly wealthy wealthy Richard. Welcome to the Wealthy Wealthy Podcast.

Yeah, glad to be here.

And we met at our mutual friend Charles's mastermind called Flow. Absolutely.

Yeah.

Great mastermind connector. I know the super connector, so I can't tell you the number of amazing people and conversations I've had as a result of Charles. For everybody listening, I've referred to Charles Bird probably many times in my podcast because a lot of these podcasts result of his referral. Anyway, how many introductions is Charles made for you?

Quite a lot. So I think we're like 10 or 15 now. And then I went through his other program, his JV program, about how to become a super connector. And so we started that in October. And since October, we have built, oh, man, 36 referral partners in our company. And I've got, you know, four strategic partnerships going, and we got a couple embedded partnerships going, and I'm getting on podcasts like this. It's been a pretty phenomenal system to go through. So, you know, our. Both of us are probably unashamed and unabashed fans of Charles Byrd's and his programs.

Absolutely. Well, anyway, big shout out and for everybody listening, I mean, I got to know you a little bit, but we're going to get into what you do, why you do it, how you do it, and there's going to be so many nuggets and even side conversations for everybody listening. Richard and I had a. Before we hit the record button, we were just really getting into philosophical and good stuff. I'm like, oh, my God, we should be recording this. This is some really good stuff that I think anybody want to listen to. But before we get there, I always like to start with a little backstory. Like, you and I met professionally. We can talk business. We're talking about AI. We're taking some other stuff. But I didn't really know you. Who is Richard? Like, how did you grow up? What's some backstory that brought us to where we're sitting down sharing wisdom?

Yeah, absolutely. So I'll give you the short version of a long story. So I got started in business when I was 9 years old, because I think it was 9, might have been 10. But my dad comes home at one point with a copy of the Rich Dad, Poor dad book, which I know is a common story for a lot of people. One of his friends at work had given it to him, and he was like, I think your son would like this, because it was about a boy that was my age, right? That's where the Rich Dad, Poor dad series starts. And he gave me that book, and it had a little note on it from his friend that said, hey, I think you'd like this book. And I sat down, I read that book. I read the whole book in the first. You know, in one, like, you know, with a flashlight under my sheets at nine years old. And I read it, like, six times in the first week. And I was like, this business thing is really cool. And that was, like, my first introduction. And at 13, I convinced my dad to give me a loan for $50 because I was broke. You know, I don't have a lot of money at 13 to go to the big box store and buy candy, like the big candy bars you couldn't get at school, you know, like the big, you know, Snickers bars and other things. And I filled my backpack up with all this stuff and I started selling them on campus. And I was doing really well for that and got my first sort of my first lessons in business because, you know, I paid my dad back the 50 I owed him and then I went and bought inventory so I had more inventory to sell and I had zero dollars in my bank account. And I was like, I don't understand what just happened. And I learned the difference between, you know, profit and revenue and debt and all those things. And I actually had to go. And they didn't have the Internet readily available at that point. So I went to Barnes and Noble and got a book on what profit and revenue was and sat and read it in the back, you know, when they used to have all the couches there. And that went really well for about six weeks before the powers that be came and shut me down. Because apparently you can't run a business on campus without a business license and you can't have a business license at 13. So I tell people I got my first government shut down at 13 years old after I made about 1500 bucks. That was my first sort of foray into realizing that, like there's something to this world of business that you can create. You can create money by offering value to people. And, you know, it was a really simple value then it was just, you know, providing access to candy they couldn't get on campus. But it made money and that was how I learned to do that. And then, you know, I graduated high school and went on to a Bible college and got a degree in preaching because I wanted to learn how to read the scriptures and original Greek and Hebrew and got to do that with some really incredible professors at a Bible college and then left there. And I paid my way through college as a professional photographer. So as a small business kind of thing and did weddings and portraits and was the campus photographer, got paid for all of that. And so I graduated school with no debt as a result of, you know, small business type thing, and then got out of that and got into small marketing firm. So like local business marketing. And this is at the time I was like starting mobile websites for were a thing that were starting to come on the theme. I was like, if you didn't have a mobile website, it was important thing and like, you know, getting businesses to use qr codes and other things like that. And I ran that for a couple of years, did a really bad job of it, running it as a business because I was not a business owner. I was just, what would you call it? I was using the skills I had to get people good results. But I didn't know how to do marketing or like for myself. And I didn't know how to run a company and I didn't know how to both deliver and like, I didn't know any of the business sides. I just know how to deliver on the marketing stuff. So I was getting good results for my clients. And then, you know, feast and famine, starving and doing all this, you know, the early entrepreneur failure stuff and eventually wound up shutting that all down to get a job as a director of marketing. And I told you that story a little bit. I wrote a book to get into a director of marketing position. And what I was trying to do is like I wanted to get a big enough company that the I would be sitting around the table with people that knew how to run companies, right? So like I wanted to be on the C suite, like director level or above and then being able to talk to like the president and the CEO and the board of directors so I could learn the business parts of running a business and managed to get that position. Beat out 250 other applicants because I wrote a book and sent it into the president and CEO and they hired me as a result of doing that. There's a whole story there which you can get into if you're interested, what we did with that. But I spent the next two years and every single week I got to sit down with the president of the company because we, you know, I was in charge of a $25,000 a month marketing budget. We 10x the lead flow for that company. We made them almost $50 million in sales over the my 18 month tenure there. And every week I could sit down with the president and one of the other meetings was with the board of directors. And the board of directors, the chairman was from Microsoft and he sat on the board for 12 different companies that he owned. And so I got to coach with both of them every week. And I spent as much time as I could extracting everything from like what it took to actually run a company and learned all sorts of things like, you know, why we do payroll the way that we do, and how you hire and how you fire and just like all these different aspects of business. So like I used it like I got paid really well to do what I was doing, but, like, I wasn't actually interested in the paycheck. I was interested in the coaching I could get in the real world spot while someone paid me to do what I was good at, which was the marketing side. And then I quit and I gave them a three month, like, it wasn't a, like, I'm quitting and I'm leaving you high and dry kind of thing. I was like, hey, I'm gonna go back and start my own business. So I'm gonna give you a three month notice so we can hire and train my replacement and put someone in for here and I can go back to running my own business. And, you know, thank you for all the coaching kind of thing. So we did all of that, and then I went back and started my coaching company. Where I was. What I was doing essentially was instructional design. So we were taking experts, people like you or people like Matt or people like Charles that we know, and helping them develop their courses and their programs and their masterminds. And my first one, we took his course, which had about a 10% completion rate, and rewrote it and got it up to an 86% completion rate from his students. It was actually a real estate investing course, which is by now something you're really good at. And so we took his by basically by essentially by narrowing it down to like, how to close your first deal in 60 days. And his completion rate went up to about 86% and his success rate went over 90%. So, like 90% of his students would close their first deal in 60 days. And he went from making about $1,200 a month on his program to making $250,000 that next year in his course and training stuff. And we did a couple other things. I helped a guy do $500,000 on his webinar. We would do everything. So, like, help them develop their courses, their programs, their webinars, their. All the tech that goes into the back end of all of that. And then the last part of our process. So, like, the process that I developed, I called the digital alchemy formula. And it was like how to go from I have an expertise in something to I have an entire business built around that expertise. And the last part of that alchemy formula was the, you know, the letter Y was your message everywhere, and your message everywhere was a playbook for building a podcast and using the podcast to build all of your content marketing and your social media. And so it would turn into your YouTube videos and it would turn into your audio podcasts. And it would turn into all your social media posts, it would turn into your newsletter and your blog and all this stuff. It was a huge playbook. And I would give it to my clients and be like, okay, you're at this point now, go do these things. And I would hand it to them. And some 25% of my clients, which I didn't have a lot, right? I could only because of the level of work I was doing, and I was doing it all by myself. I could have like one or two clients at a time, right, because. And then that was like 40, 60 hours a week of work working with those two clients to build everything in their business. But roughly 25% of my clients would take that playbook and implement it. And then all the ones who did all have million dollar businesses and the ones who didn't, don't. And so I was struggling with what is the reason why this is happening. And so I started my own podcast and followed the Playbook. And that podcast is called the Hero Show. And I started that in 2017 or 2015. It was a long time ago. And I recorded the first 10 episodes of that with people and then started following the playbook through it. And I got through episode three on the Playbook where I realized why my clients weren't doing the work. And I was like, oh, it's a lot of work. That's why. And the clients who were doing it had teams, right? And so they would take the playbook and hand it to their teams, and their teams would implement on it. And I was like, light bulb. They need a done for you version of this service. And that's where Push Button Podcast was born. I spent the next, you know, embarrassingly, I spent two years sitting on that and letting my podcast language and not solving that problem until I went to a mastermind similar to like our flow Mastermind. And the proprietor of that mastermind pulls me aside and he goes, you're your biggest problem when you get home. Hire someone to do these things in this order. And I was like, I don't want to do that. I don't have the money for, for that. You know, I had this vacillated on it for another three months because I was still learning how to be a business owner myself and then eventually hired someone. And we spent the next year developing the systems and processes to run the podcast for our own show, the Hero Show. And when we went back to the Mastermind next year, I showed them what we built. Everyone in the room was like, can we buy that from you as a service. And that was another light bulb moment for me. And I was like, oh, we actually built the done for you service. And that became push button podcast. That was about five years ago now. And now we serve. And what I realized when we did that is now I didn't need to. I could take just that service and work with the businesses who already had their offers in place, who already had their courses or already had their service provision already, or even small businesses who like, you know, lawyers and doctors and consultants who already had an offer that was working in the marketplace. And we could help them build the brand portion and the content marketing portion and the referral networking portion that comes from running a podcast. And just to do focus on that. And we've scaled up. We have about 40 shows under management now, and our goal is to get to 200 shows under management over the next couple of years. And that's sort of how we got to where we are. And then secondary to all of that, in 2017, my wife and I decided it'd be a good idea to move onto the road in an RV and travel. And so we've been traveling full time for the last seven years when we've taken four kids across 48 states and we've been all over the United States with them. And we travel with two ferrets and a cat at the moment. We had a dog who passed away last year, and our fourth child was actually born on the road in Texas, so she's never actually lived in a wick. Our traveler traveling world we call sticks and bricks homes. And yeah, so I'm actually in the back bedroom of my RV right now. This our studio that I built in here. And so we travel and I've got a staff of I think 12 right now, and it goes up and down depending on our seasons. But we've had as many as 18 people that we run that company with. And yeah, so that's sort of me. I'm a, you know, a father, I'm a husband, I'm a traveler, and we run a podcasting company.

A great story. Well, thanks for sharing that and what a beautiful journey. So I'm going to take us back to where we started. I mean, first of all, for your dad to give you this book called Rich Dad, Poor dad, which is probably one of the first books for anybody I know that's built a sizable amount of wealth, especially through real estate. But just, you know, the cash flow quadrant, for example, from Kiyosaki, which you're basically explaining going through that Whole quadrant. But what about your dad? That. Was he just that way, like kind of inspiring you to.

So my dad is, he's one of the greatest people I know. I love him to death, but he's an employee. He's an equadrant guy and he is incredibly good like at what he does or what he did. He's retired now, but he was one of the only people in the world to do the kind of work that he did. I mean he actually got to work on like the, he got to work on one of the Challenger spacecraft, one of the ones that didn't blow up by the way. And he worked on the Voyager shuttle, like the one that's actually out in space sending data back to us. He worked on that. He worked on the Alpha space based laser system that is, you know, the missile defense system that is, you know, most likely defending the United States right now from, you know, missile attacks. It's in space. And he worked on Imthel and Alpha and other laser systems and like had a, you know, top secret government clearance and like couldn't always tell me what he was working on at work kind of thing. So highly paid employee, did really well for himself and wasn't really into business. And for the longest time when I was starting getting into business stuff would be, he'd be like, I don't understand what you do or why you're doing it. And he was disappointed when I went to chose Bible college because, you know, I wasn't going to go to college because you know, Robert Kiyosaki was my mentor at the time. I read every book he ever had and he was like, only go to college if you have a specific skill that you're looking to get that you can't get anywhere else. And he's like, otherwise you don't probably need it for business. And I wanted to be in business really bad. But my dad was like, no, like a requirement of, you know, growing up in my house as you will go to college. He didn't tell me which college I had to go to. So I was like, if I'm going to go to college, I'm going to go and get something that I can't get anywhere else. And that's where I was like, I want to learn how to read the Bible in Greek and Hebrew. So I kind of, I went to Bible college. And he was like, that's not what I meant. I meant go to a STEM college.

Well, you weren't, you're specific. So.

Yeah. And I was like, well, you Weren't specific. So I went to Bible college and. Yeah, and then, you know, it was a couple years ago now, but I got a card from my dad and he was like, I still don't understand all the things you do, but he's like, I'm really proud of you and the work that you've done. Um, and. And so I was probably 15 years old when I was. I was really starting to talk to my dad a lot about what I wanted to do with business. And I remember really specifically a drive we had back home from school one day where I was talking about, like, my dream and my vision. Like, you know, it's a really common thing for entrepreneurs to do vision building and, you know, dream building stuff. Like, I was running through some of those exercises myself and just like, onboarding them off of my dad. And my dad responded with, don't get your hopes up. And I remember thinking to myself at that time, and I was like, oh, one of the things that Robert Kiyosaki talks about, and if you read enough books, you see a lot of really successful people say this is you have to be selective about who your mentors are, right? And one of the things I realized is, like, my dad can be an incredible mentor in a lot of areas, right? Like in parenting and in my ability to learn and in a lot of the skills that I have in my life are from him. And, you know, I look up to him highly for a lot of those things. But I realized in the business category, I couldn't look up to him as a mentor because that wasn't his world and it's never going to be. And so I was like, I need to separate that and I need to have mentors in the business space. And I actually went and found. I got my first mentor in an MLM program, actually, because I was just trying to find people who were doing business. And I found a really successful gentleman who was doing several million dollars a year in sales in an MLM program and started going through leadership training with him before I was even 18 years old. And, you know, had that realization. And I realized a couple of things. And so now. And by the time I was 18, I was like, I have my mom and my dad who are incredible mentors in my life for, like, how to run a life and how to be a good human being in society and that kind of stuff. And then I had a spiritual mentor. It was at school, actually, through a Christian youth program, that really helped me sort of put everything on the right stuff for my path. There. And I had a business mentor, and that was really helpful for me learning that. But I don't know if that answers the question, but yeah, my dad was not a business guy, but one of his friends at work was like, your son's kind of, you know, he's one of those weird entrepreneurial style kids who's like, trying to sell, you know, I was like the kid who was going around the neighborhood and trying to sell my, you know, Pokemon cards to my friends and, you know, to the neighbors and whatnot. And he was like, he should read this book. And so my dad brought it home for me because, you know, he agreed, right. I was one of those weird kids.

I love it. And how'd you do in school?

So well done. Yeah, there's. I mean, just listening to your story, I mean, I could just ask questions forever, but clearly, you know, from a young age, you thought you saw the world through a different lens and you were dancing to a different beat and just did your thing. And that's started nine years old, probably pre nine and up to the same day. Is that your curiosity? And there's just, you know, for entrepreneurship, I've been around for a long time, and I found that those that succeed in business and entrepreneurship really have what you have. And it's that love of curiosity, like, ask. It's not even necessarily conscious, but seeing things and learning them, like, hey, I want to learn xyz, so I'm going to learn it.

And then.

But it's not just about academia and learning things. It's learning things because there's a curiosity, like, I wonder why that works or how it works, or could I do something with this? And then you go apply it and play with it. And then it's business becomes almost playful because it's the playground for experimenting with something that's been very interesting to learn. And so, like, those that really love entrepreneurship and business and succeed at it, I found, have a similar quality about them that entrepreneurship is just a playground for experimentation of, hey, let's see if this works and want to make money and all the different things, of course. But I found it's very different than those that, that jump into this arena just to make money or just because they've been told that the sexy thing these days is to be an entrepreneur and not to work for the man or whatever, you know, cultural narrative is out there. But yeah, you just have a curiosity, and that curiosity leads to the next thing. And next thing, next thing is like, now I think I found my groove. Like, my best use value of everything I've acquired over all these decades is to synthesize, infuse that into podcasts. Because this podcasting, I can help people in all these different categories. I can share some of my wisdom through my own podcast. I can teach others about business through podcasting. I can help other people be better at business through podcasts. So it's like this one mechanism as a business is allowing you to really offer the highest and best use most value of Richard because of all these, you know, years of learning and online into one thing.

Yeah, I know. One of the things I like, the curiosity aspect is really interesting. So there's a couple of things I like to make the point for. So when I was younger as an entrepreneur, I used to think, and this is a naive thought, that anybody could be an entrepreneur, right? Very similar to, like, if you ever watch Ratatouille, anyone can be a chef. And the thought that I had was that anyone was cut out to be a chef, would like to be an entrepreneur. And the message of Ratatouille is not that anyone should be a chef, it's that a great chef can come from anywhere, right? And so my more mature thought about it is that a great entrepreneur can come from anywhere. But most people aren't cut out for this world because it's not a world for the faint of heart, all right? It's a roller coaster. And you're never doing the same thing, you know, twice. And it's scary, and sometimes it works and sometimes it doesn't. And Sometimes you have no money, and sometimes you're making a lot of money. And sometimes, you know, there's. It's just a different world, right? And you don't have stuff planned out for you. You've got to blaze the trail yourself pretty much all the time. And it's a hard world. I don't like to just romanticize it for people to realize, like, no entrepreneurship, sure. It's a great, you know, culturally, you know, you said the cultural narratives, it's sexy to be an entrepreneur. And that's true. Right. It does give us a lot of freedom and a lot of power and a lot of things that you don't have in the other quadrants. Right. You know, the E quadrant, sometimes even the S quadrant. But the reality is it's hard and. But it's also like, for those of us who have the bug, like, we can't do anything else. Like. Like this is the only option because I make a terrible employee. And, you know, to your point about being curious, I call it skill collection. If I had an addiction, my addiction would be collecting new skills. You know, the collecting skills the way other people collect stamps or coins. And over the last seven years, I could probably just give you a quick recount of things that I've picked up. Like, I learned plumbing and I learned fiberglass repair, and I learned carpentry, and I learned how to juggle, and I learned black letter calligraphy. I learned how to. I went through a couple of drawing classes, learned how to draw. I learned how to play the piano. I've been. And that's like, outside of business, we get into the business world, we've learned everything from, like, how to build AI agents and doing like, app development and database design. Just like all sorts of skills that come together. And one of the things that I find really interesting, if you've ever read a book, the guy who writes Dilbert Scott Adams, he's got a book called how to Fail at Everything and Still Win Big. And his premise in that book is this idea of skill stacking. And skill stacking is, you know, if you can get yourself to get yourself to be world class in one skill is really, really hard, right? Like, you know, if you want to beat Michael Phelps at swimming, like, good luck, right? So to get into that level of anything is really hard to do. But if you take the Venn diagram of two different skills and you get to 80% proficiency in two different skills where those two skills come together, it's really easy to get to world class level, and it gets Even easier if you start expanding that Venn diagram. Now you have three skills that you get to 80% in that Venn diagram. You're almost guaranteed to be in the top 1% of people in the world who have that blend of skills. And so what entrepreneurs are really good at is we're really good at doing that skill stacking, where we take that curiosity that you were talking about and developing skills and then figuring out which ones tie together and turn us into something that. That nobody can compete with, right? And so, you know, your point to, like, Push Button podcasts, for me, that comes from, like, I went through college and went to a Bible college and learned how to be a preacher, right? And so I learned the incredible power of storytelling, right? As a. Not just as a persuasive tool that humanity uses. But, you know, one of my contentions is that, you know, if you actually read the creation story in the Bible is God spoke the world and the universe into existence. Let there be light and all of that, right? But he didn't do that with humanity. With humanity. He formed us out of the dust in the ground, right, with his hands, and then he breathed life into us. And so my question has always been, what is that breath of life? What is that spark of divinity that humans have, the thing that makes us like God in kind? And what I believe that is, it's our ability to tell stories. Because storytelling, like the next chapter in Genesis, the first thing that God has Adam do in that story is to name all the animals, right? To order chaos, right? That's what we use language for. We use language to order chaos. That's what storytelling is. It is an ordering of chaos. And so we use our ability to tell stories to create our futures and to create the next world, right? You know, to create both imaginary worlds. And then our imaginary worlds are what become reality as we turn imagination to technology and technology into reality. So storytelling is, like, at its core, it's the thing that makes us human. It's that spark of divinity that makes us who we are. And so storytelling then is not just a thing that, like, we do at Push Button Podcast. It's like we are working on helping businesses and helping nonprofits and helping individuals leverage their story, wield their story to actually create the future that they want to create. And we just. We've sort of broken it down systematically for people. But that comes from, like, you know, I've got, ooh, hitting the microphone, the world of learning about storytelling and the power there and, like, learning behind, you know, all the Systems and stuff that go into running a business and the databases and the automations and the stuff, you know, like learning about how to run a company and how to build teams and how to hire people and how to build a culture and like you start putting all those things together and that skill stack, that Venn diagram is where like you find your business. So you know, that's sort of how I ended up here.

Beautifully said. And that's just it. I, I mean that's it is that you can't outsource. Like you do have to skill set if you're going to succeed at entrepreneurship and then you learn and then you can outsource. But it's the difference, like you said, even what you do at Push Button Podcast is you turn the expert and their expertise into a business. And you know, I don't think a lot of people understand that when they leave the E. And what we're referring to is Robert Kiyosaki's cash flow quadrant, meaning there's four quadrants. There's the S, there's the E quadrant which is the employee quadrant, there's the S quadrant where a lot of people leave their W2 day job to move to be self employed, thinking that is entrepreneurship and that is business. And without understanding that, no really what the S category is is an expertise that you can go out on your own so you can work on at a law firm and be an employee, but your expertise is law. Then you leave the law firm and you become self employed and basically you're the same expertise but you're just kind of doing the same job that you were without even the resources that you might have had as an employee. Where the difference is, what you're talking about is to really move to the next quadrant, which is the B quadrant means it's now I have to build a business around this expertise and this business is this whole new set of knowledge and skills. It's a domain of knowledge, it comes with all these pieces, I don't understand these fundamentals, these I have to build this machine, blah blah blah. And it's really the separator that's self employed to business. And what you're talking about I think is to summarize this is what you said at the beginning with Push Button is that's what we're doing, we're helping self employed people, experts build a business around that expertise really using this primary model called podcasts. But we help with marketing, we help with storytelling, we help with probably some business management and SOPs and other types of systems and we can really help. We're not just about podcast production. We're really about how do we help this self employed expert that has a great story and that has a really top level skill set and turn that into a business so that they can reach more people.

Yeah. So our primary target is a lot of the self employed people. But we also do work with B quadrant businesses as well. We also work with nonprofits and we're also doing some stuff with politics too, because the system actually works for any type of business. But the self employed people, especially if they're, you know, they're high net worth, they're doing well, they're a good fit for us because they don't have the team and the resources generally to do all the work that we'll do. And so we've built all of the systems and processes and the SOPs and like, we're actually in the process now of developing all of our processes into an app so that like, I don't know, it's just, it's really clean and really fast for them to get the result that they want to get from, you know, using their story and building a podcast. And there's so many cool benefits that come from running a podcast. Everything from being able have conversations like this to creating your content that you need for your business, to building a referral network. And you know, you can take your podcast and turn them into books. That's what we were talking about before we got on is like a process that I've gone through to take, you know, we can take about between 12 and 20 podcast episodes with someone and write an entire book like Ghost. Write a book out of your podcast episodes so you can end up with a book as a result of what the work that you're doing. So like we just find podcasts to be an incredibly high leverage activity for anyone. And the part of the reason it's high leverage is because the only thing that requires you is just the part where you need your face and voice, the actual recording part. And you can hire a team like push button Podcast. We're not the only ones who are out here doing, you know, podcast production, the kind of stuff that we're doing. But you can get that leverage by hiring someone or hiring people on your own team or whatever it is. And if you know what to do, you can. It's a very high leveraged activity.

What I hear from you, Richard Doe, is the distinction, meaning it distinguishes you from others. And, you know, correct me if I'm wrong, I'M just kind of pulling this out of our conversation. But you know, what I'm always listening for with entrepreneurship is what's distinct, what's different, what stands out and for those that have turned it into real success. What I hear and what you're saying is I love the skill stacking as a distinction, meaning I've never really thought of skill stacking, but that curiosity, like I'm the same, like my whole life, I've just learned, but not learn for the sake of learning, learning. Like now let me go play that to the real world, my playground, and see how it plays out. Oh, that didn't work. Or oh, that worked. So that piece and just developing the skills from the learning and getting in there and trialing and erring and all the things that we do as entrepreneurs. What I'm hearing different about like again, in the frame of push button podcasts, this particular business. Yes. There are lots of podcast production agencies out there that will do the work, meaning you record the podcasts and the podcast to us and we'll do all the show notes, we'll do the editing, we'll do the intros, we'll do the outros, we'll do all the stuff. We'll take all of that task oriented, systems oriented and kind of high cost stuff off your lap so that you don't have to spend that extra eight to ten hours a week doing it. Lots. I'm guessing there's plenty of choices for anybody that does that. What I hear different about you though is it's not about podcast production. That's just the means to the end. Your whole mission and vision and passion is not about, hey, let us take eight hours a week off your plate. It's about let us help you write better stories. Let us help you be better at business by virtue of not only are we going to take these eight hours a week off of your lap, but we're going to turn that into content and help you distribute that so that you can get your voice out to more people with the better story. And so it's more when it's the vision, the narrative of the business itself is we help, I don't know, experts build a business to get their voice out in their story. Whatever, you know, however you would say.

That that's we help heropreneurs wield their story.

Yeah. So that's different than we're podcast production agency. So I just see that that's the real value there. Is this just the mechanism we're using to do to get your story out and your expertise out is this really cool tool called podcast. And we can make your life easier by doing all this piece for you as well. That's the less value part of what we do.

Yeah, that's absolutely true. And then the distinction that I like to make is if we get right back into that skill stacking stuff is our company has a very particular set of skills because we've been doing this whole skill stacking thing for a while. Not just me, but my team as well. We have the stuff that goes into the storytelling, but we're also. We're playing with all of these tools, right? The AI tools and the app development tools and learning how do we take the stuff that we're doing and take the lever that is your podcast and make it significantly more leveraged. Right. As an example, we've produced a little over 1200 episodes for clients at this point, which is a lot. Right. There's not a lot of podcast agencies who've done that much production, but we have. And so we took all 1200 of those episodes and then some of the biggest podcasts in the world and started doing some breakdowns on what does it look like to have a persuasive, engaging conversation with a guest. Right. Like, is there an actual formula behind it? Turns out there is. And some of the best conversations follow a really consistent structure. And if you've played much with AI, you know that AI is really good at one thing and really bad at another thing. So, like, one of the things that it's really bad at is it's really bad at creativity. Humans are really good at creativity, and robots are really bad at it. But then robots are really, really good at structure. I mean, humans are really bad at structure. So it's like a match made in heaven. And so we can take an AI bot and we've developed it into one of our apps. So our clients, we can take just some really basic data about you, right? So we can take, like, hey, your show. This wealthy, wealthy wise podcast that you have, and, like, what's your brand tone and what's your key message that you have for this show, and what is the audience for this show? And, like, what's the description of the show? And, like, those are some, like, baseline things for, like, what the show is? And then we can take a guest, like, if you'd got a bio of me ahead of time, like, you know, take my bio for, like, who I am and what I've done, and we can feed that into the bot and what it'll give you back is it'll give you back a conversational outline that's designed to both be persuasive, entertaining and fun that will really extract and create a great story out of that. And we can do that at volume, like at scale and to the kind of scale now where like we've got clients that are coming in and even if you want to do topical based stuff where you can take like, hey, what are the core principles of your business? And we can take those core principles and some of your ideas on them and turn them into a persuasive conversational outline for your podcast. And so we'll get on with our clients now and in 45 minutes they'll have 60 outlines. And they're not like cheesy cheap outlines. It's like, here's the actual hook for your show, like scripted and here's the questions that you want to ask your guests and follow up questions for them. And it follows what we call a what, why, how now structure, right? Here's what we're talking about, here's why it's important, here's how we're going to go through it and here's story prompts for case study stuff. And we provide those to clients. So it's like it's high level at every sort of pace of it from what does the show look like to what's your branding look like to what's the actual conversation look like to what's the distribution plan look like. We follow a seven day content plan, which is a very particular strategy that we've backended on all these things. So it's not just we'll do your content production, that's the baseline. That's like, you know, everyone shows up and does just that. And we're like, okay, so if that's the thing that everyone does, what is like all of the problems that we can solve along the way. To take this, you know, this discussion we've been having about skill stacking, how do we take those skills and create an experience and leverage that you just can't get anywhere else. And you know, I tell people like our goal, tell my staff is our goal is to become uncompete with able. Right? That's my made up word. And it's just the idea that we're taking these skills and these things that we're putting together and making it so that it's hard to compare us with someone else because we're doing different things in different ways and better ways for our clients. And that's, you know, that's really what entrepreneurship is all about, right? It's taking your business and how do you create something unique? Find a group of people who have a problem and create a unique solution for them and then, you know, get that solution in front of them. And that's, you know, that's the formula for business.

Yeah. Well. Well, then I noticed that something that's unique about you is that entrepreneurs are creators and risk takers. And like you said, those of us that. It's just. It's part of our DNA and wiring, like, we can't do anything else. So, I mean, all of those things, right? None of us can have a regular job. Like, we'll get fired probably in 15 minutes. You probably have lasted longer in an employment situation than most, you know, entrepreneurs I know. But even then, it's like, I'm here for a purpose, to learn as much as I can. Then as soon as you thought you could extract that, you're out the doors and not seeking that security and high paycheck anymore. You gave it all up to get back.

My wife, I was nuts, by the way. I gave up $130,000 a year position to go back to being an entrepreneur. She was like, are you dumb? And I'm like, I'm not. I can't help myself. I have to do this.

You have to do that. And that's just the personality. But you really have this other gift that, you know, one, it's an insatiable desire to learn, like we talked about in Skill Stack, but this other piece, like, your mind really does think in structure. So it's this beautiful blend, like you, when you talk about this beautiful blend of AI, like, humans are creators and AI is really good at structure. Well, you're really great at structure in its scale, like looking in probably in your head so long in sequences and in order. And these pieces, while this creativity and desire to learn and take in and not be contained by structure, because a lot of people that think in structure, they're contained to the structure. But it's a very special gift to be able to create, take risk, all the things, and be structured, but not limited by the structure.

So I have a thing, because my wife and I have been talking about that for a couple of years, and I've been trying to. It's a great exercise for anyone to go through, especially entrepreneurs, is to figure out what's your superpower, right? What's the thing that makes you you like? And so, like, that's what we do on our podcast, the Hero Shows. We talk to entrepreneurs, we talk through, like, their stories if they're comic book superheroes. But it's actually a really useful exercise to figure out what is the thing that you're the best at in the world. And then to build all of your stuff that you do in your business around that superpower. Ignore all your damn weaknesses. But I know people tell you to shore up your weaknesses. No, there's people who are good at those. Hire them. Right? Hire people for whom that is their superpower, to shore up your weaknesses and then build your business around the things that you are superpowered. And my wife has her degree in early childhood education and psychology, so, like, that's what her major and minor are in. And so she was thought she was going to be a counselor. She's not. She's a mom, and she loves it. And she homeschools all of our kids. And she's one of the best people I know. But I remember sitting down with her and being like, I don't know how to think about my skill set. Like, what is the thing that I'm really good at? And I score really highly on, like, you know, your tests. Like, I remember, you know, was it the MFAB or whatever, the military test that they make you take at the end of high school? I scored in, like, the top 1/10 of percent, got chased around by the Marines and the army because they wanted me to be in their. In their systems, and, you know, scored really high on the SATs and all that, which is fine. Like, it's not a big problem for those things. But what I realized was that I don't think the same way a lot of other people do. But I have met other people who think like me. Most of them are entrepreneurs. I was asking my wife, and I was like, what is the difference in the people who are. That are in the higher IQ levels? There's obviously a bifurcation of high IQ individuals. And I was like, but I can't really describe what it is and why. Like, I know people who are really, really smart. Like, my wife, for instance, is a very high IQ individual, but she's not like me at all, right? She's not. She doesn't have that weird, insatiable curiosity and the willingness to want to break things and take risks and do all the things that, you know, you and I might do. And so I was asking her about it. We were having this discussion, and she was like, so they actually teach this in early childhood education? She's like, so in your category of high IQ children, they actually Break them down into two categories. And so category one is what you call what they call bright children. And then in category two, they call gifted children. And both of them are high IQ, 130 plus IQs. But the difference between a bright child and a gifted child is what they do when you ask them a question, right? So if you ask a bright child what's two plus two? They'll say four, right? And you can ask them any number of questions. Like, my wife is in that category. Any question you ask her, she immediately has the answer. And 99 times out of 100, it's the right answer and well thought out and really good, right? But it's question, answer. If you ask a gifted child the same question, you know, what's two plus two? They're going to tell you, they're going to respond with more questions, right? Two plus two, what are we talking? Like two chickens and two roosters? Because that might equal a whole flock of, you know, chickens, right? Or they might ask things like, well, why are you asking? Like, I don't have enough data to answer that question. And so gifted people are that way. Like, we can't just be satisfied with whatever's on the surface. And so, like, one of my examples, it's like, for me, I've been a photographer for 30 years. It's my longest standing hobby. I can't watch a movie the way normal people watch movies. And the reason being is because I don't see the movie the same way other people do, right? Because I'm a storyteller professionally. Like, that's what I do as a podcaster is we're professional storytellers and I'm a photographer. So when I'm watching movies, I'm like paying attention to, like, here's the type of lighting that they're using and how that lighting is affecting the mood on the people that are happening. And like, what that means for, you know, if I was telling the story, here's what it means for whether or not it's foreshadowing or other things. And like, it bothers the hell out of my wife because, like, I always know it's gonna happen. And I'm like, my son and I, we were watching, he was real interested in Avatar the Last Airbender. And so we watched the entire series a couple weeks ago and we got like three episodes into the TV show and I was like, oh, so the main character is gonna get trained in fire training by this other guy. And he was like, how did you figure that out? And he's like, that doesn't happen till season three. And I was like, because it's obvious, like if you're looking at how they're developing the characters, the story arcs, this story arc's gonna go that way, that story arc's gonna go this way, this story arc's gonna go the other direction. He was like, what? How do you know all of that? And that's, it's just because of that, that difference, right? We don't answer, you know, we don't get questions and answer them. We ask more questions until you get to the point that you, you know, we end up with all sorts of crazy ideas.

I love it. Well, what a great conversation. We're kind of bumping up against our time together. And you know, I just to sum up that stream of consciousness is, you know, that's a benefit of working, you know, with someone like with you with push button podcasts and you, someone like you is that, you know, it's never going to be status quo. You're always going to be learning, how do we make this better? What's this next skill set? How can we help our clients better? How do we structure better? Because that's just built into you. So it's knowing, like you said, that what makes us uncompetable with is this is because we're just always going to be up leveling because that's kind of the nature of who we are as opposed to just what we do. So thank you for just being so transparent with you, being you today. And that's really what I'm always looking to extract out of these conversations. And this is the Wealthy Wealthy podcast. And the reason why Wealthy wealthy is because, you know, we're all kind of in this game of money and wealth creation ultimately. But wealthy W E L L T H Y is what's underneath it. Like this kind of balanced, more of a balanced approach or like I use the same word, lifestyle architecture. And just how do we design our lives that they're really congruent and aligned with the life that we want, what we care about. And you're just such an example of, you know, building business, making money, working to, you know, the annual seven figure mark, which will hit soon and continue to grow and scale and do what you do. And but while raising your children and being in a motorhome, an RV and having these experiences, which that's what's life about. So you really are an exemplification of wealth. And for the sake wealth, meaning money for the sake of wealth, which means a Good life. So to kind of wrap this up, I always like to kind of in my podcast talking about mindset and specifically money mindset. But if you were going to kind of distill it all down, what mindset do you see the world through? And you know, and what's your money mindset is part of that life worth.

Telling a story about. And that there's a lot of depth there and we could probably talk for a while about what that means, but most everything you do, and it's like one of my favorite quotes is 20 years from now, you'll regret more of the things you didn't do than the ones you did, you know, so throw off the bow line, sail out of the safe harbor, explore, dream, discover right smart Twain. And that is, and you know, there's a couple other things that I, you know, I tell people all the time is like whenever I'm talking about what I think people should do and how they should think about life and I said is live a life worth telling a story about and take the risk that you're worried about, right? The thing that, you know, entrepreneurs and the people who really get the most out of this world, they jump off the cliff and they build the parachute on the way down, right? My, one of the best pieces of advice I ever got was from my dad. And I remember I was 19 years old and I asked him, I was like, how do I know when I'm ready to get married, right? Because I had a girlfriend at the time and I wanted to marry her and start a family and do all those kind of things. And he looks at me and he goes, if you wait until you're ready, you'll never do anything. And that really struck me for, and stuck with me for all the decisions I've made in the last, you know, 20 years, 20 plus years has been as a result of that one thing. He said to me that if you wait until you're ready, you'll never do anything. Because getting ready means taking the action, doing the things. You'll never be ready until you actually try the things. And whether that's having children or, you know, selling everything you own and moving into an RV and traveling with your kids or quitting a six figure plus job to go on and, and start a business or whatever it is that you want to do. Like you're never going to be ready for it until you do the things, until you actually take the actions and, you know, get the arrows in your back and learn the process. And that's the kind of stuff that makes your life worth telling a story about. It's the kind of stuff that gets you invited onto stages and invited onto podcasts and the kind of thing that makes it so that when you show up at a dinner, everyone wants to hear your stories because you're doing something with life. And most people don't. Most people, they just follow a routine and they don't ever do anything. And then their life as a result is boring to themselves and to the people around them. And, you know, to your point of being wealthy. Wealthy, right. Like, if you want that second wealthy, you have to do something, right? You have to actually take the risks. So my personal quote for myself is, live a life worth telling a story about.

I love it. Richard, thank you so much for your time today. I love the conversation. I think you and I could, you know, probably stay on here all day and swap stories and go deeper and deeper. But again, thank you for just revealing so much about business life entrepreneurship through the lens of your own story.

Thank you, Christina. I appreciate it.

I hope you enjoyed that conversation as much as I did. If you wish to learn more from me about financial abundance, business and wealth creation, I invite you to check out my new YouTube channel. Subscribe and receive weekly money education videos. You'll find me at YouTube.com @christinawise YouTube.com @k R I s s T I n a W I s e. Otherwise, join me again next week for an episode of the Wealthy Wealthy podcast where I interview experts about the intersection of wealth, health, and business. Until then, live your wealthy, wealthy life.