Having a brand identity that captivates, makes a real impact, and sets you up as a true thought leader is the key to your ideal world becoming a reality.

There are many misconceptions regarding the concepts of branding and marketing. What’s the difference? How do they integrate with each other? How do I navigate both of them? When do I know to make a shift? What goes into building a real brand?

On today’s episode, Steph Weber, Founder and CEO of The Weber Co. answers ALL of your branding questions and sets the record straight on why your business needs one in order to flourish and create a ripple effect for years to come.

You can learn more about The Weber Co. Agency and Coaching Programs at www.theweberco.com

05:12 - branding vs marketing and how they work together

16:24 - determining the values of your business

21:21 - find out to what degree, who you serve, plays a role in your brand

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