Rory Sutherland is Vice Chairman, and heads up the Behavioural Science Practice, at Ogilvy UK. In this weeks episode he shares stories about the power of #autonomy

In his three brilliant CREATE stories you will find out why we: 

• should spend more time understanding the problem before designing the solution 
• are more likely to do nothing than the sensible, innovative or imaginative thing
• Had better get clever about what we measure
• should scrap the senseless “9 to 5”

BONUS EXTRAS: Find out why Unilever created "Dress Down Friday" and potato farmers soak their potatoes before they sell ‘em 

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