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Amazon Advertising Recap 2021 with Destaney Wishon
Episode 5222nd December 2021 • The Ad Project • Ad Advance
00:00:00 00:28:21

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There have been quite some changes with Amazon Advertising this year. There were new targeting types, new ad types, changes in the user interface of the advertising dashboard, and much more. With all the new features, sellers and brands had more opportunities to leverage advertising and develop strategies to build a long-lasting brand.

In today's episode, Destaney and Joe touched on the major shifts that happened this year and how sellers can optimize their strategies to stay on up of their advertising in 2022.

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Episode Highlights

Intro [00:19]

How inventory changes affected Amazon advertising in 2021 [03:00]

Launch or ranking strategy in 2021 [08:09]

Ad types and strategies this year [09:55]

Competition in the ad space [14:25]

The rise in aggregators and its impact on advertising [16:52]

What to expect with advertising in 2022 [21:16]

How sellers can set themselves up for success in 2022 [25:59]