Why should you worry about content variety on your website? Well, first of all, people don't want to see the same stuff over and over. But certain types of content are more effective depending on where your client or customer is at on their buyer's journey. 

One type of content goes from 73% effectiveness at the start of the journey, and drops to 6% at the end!

Here is the transcript and video: https://defythestatusquo.com/2019/07/18/content-variety-importance/