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CRM: actionable insight that drives sales
Episode 522nd October 2020 • Revenue Riser • Alate Business Growth Ltd
00:00:00 00:24:51

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Do you use your CRM to look back or look forward? Is it a repository or an optimisation tool? Does it help you to predict trends and accelerate sales processes or is it a tick box exercise your sales team prefers to avoid? In this episode, Anna's joined by two sales and marketing data specialists, Travis Davis of PointnTime and Melanie Foster of Harness, to highlight ways to put your CRM at the heart of your sales growth.