Shownotes
What makes a business, brand, or insights professional truly relevant in the age of AI? Aksel Bedikyan, founder of OhGee Insights, joins Lenny Murphy to explore how technology is reshaping research, brand relationships, and entrepreneurship. Drawing on a career spanning aerospace engineering, analytics, media, and consulting, Aksel explains why AI should strengthen human expertise rather than replace it. They discuss the growing importance of meaning-making, the tension between personalization and privacy, and the value of combining AI-moderated research with human interviews. Aksel also shares practical advice for entrepreneurs.
Key Discussion Points
- How an engineering mindset shaped Aksel’s approach to research, analytics, and business problem-solving.
- Why relevance—not process—is becoming the defining source of value for brands and insights professionals.
- How AI can increase efficiency while giving researchers more time for interpretation, strategy, and meaning-making.
- The balance between personalized brand experiences, consumer convenience, privacy, and the risk of becoming intrusive.
- Why AI-moderated interviews and human-led qualitative research work best as complementary approaches.
- Aksel’s lessons for entrepreneurs on experimentation, generosity, relationships, and professional community.
Resources and Links
You can reach out to Aksel Bedikyan on LinkedIn
Many thanks to Aksel Bedikyan for being our guest.
