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Episode 4: Funnel of Love
Episode 4 • 14th December 2020 • The Green Note Show • Evergreen Media
00:00:00 00:07:23

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Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It's a flawed abstraction to be sure, but it's still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you're halfway to being able to plan an effective campaign. 

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Funnel Illustration

Digital Funnel Illustration

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