Does the world of NFTs and crypto confuse you? Well, Cherie Hu is here to thoroughly explain the world of social tokens in music. Learn why digital collectibles are on the rise, and what this means for the future of music. Cherie also discusses her next big predictions for the music industry, as well as her experience having dinner with Jack Stratton from Vulfpeck. 

Cherie is an award-winning researcher and entrepreneur focused on the nexus of music, technology, and business. She is the founder and publisher of the paid music/tech newsletter Water & Music, and has freelance bylines in Billboard, Forbes, NPR Music, Pitchfork, and many other publications. She also teaches classes on music, business, and gaming at NYU's Clive Davis Institute of Recorded Music. 

Big Takeaway: The economics of streaming does not work for all artists in all genres. By utilizing crypto and NFTs specifically, artists can code their own economics around their creative work into their social tokens.  

Follow Cherie @cheriehu42 on Instagram and Twitter and learn more at CherieHu.com  

Subscribe to her newsletter at waterandmusic.com 

Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts