Kirsty Skeates - From hydrotherapy to helping pet pros with Pet Biz AI

Episode 245 • 14th October 2025 • Your pet business, Your way • Rachel Spencer

00:00:00 00:55:16

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Key topics and timings in this episode:

0.20 - What to expect from this episode and the chat with Kirsty.

1.41 - Kirsty on her background in the pet industry.

2.47 - How Kirsty went from running her hydrotherapy business to creating her own tool.

3.54 - Deciding to sell her business and change direction.

5.18 - How her experience shaped what she’s made with Pet Biz AI.

8.00 - Getting her head round technology as a business owner who has dyslexia.

11.01 - Kirsty’s advice for people who might be wary of AI.

15.01 - What the Pet Biz Ai system looks like.

20.00 - Taking the pressure off yourself to keep up.

21.45 - Using Q and A to make sure the AI overviews pick up on your content.

24.49 - How pet professionals can utilise AI search, Reddit and reels to be found.

27.04 - Ways businesses are using Pet Biz AI.

31.50 - Other ways AI can help in life from counselling to trading standards complaints!

34.28 - How context windows work.

37.46 - The importance of the personal touch and putting your personality and tone of voice in your content.

42.35 - How hallucinations work and making sure you check the AI output.

45.09 - Treating AI like an intern not an equal.

47.52 - Kirsty’s thoughts on the future of AI for pet professionals and how it can make life easier.

51.39 - What’s next for Kirsty and how to get in touch.

Links mentioned in this episode:

Links mentioned in this episode:

Connect with Kirsty on her website: Pet Biz AI website