Elzie speaks with Daniella Genas about her approach to scaling businesses. Daniella's background includes running her own business for eight years, earning her MBA, and conducting research on key success factors for growth businesses.
Daniella discovered that combining support through accountability coaching and consultancy was more effective than relying on just one area. She observed that business owners often forget or don't implement recommendations given by consultants. That's where her approach differs, as she supports businesses through creating strategies and then following up for implementation.
Daniella explains how her experiences inspired her to create a framework that fills the need she had in her first business. She says her MBA taught her the consultancy part, and learning how to be an effective coach was through informal coaching with other business owners.
Daniella's framework includes meeting with clients regularly and covering a bit of consultancy, coaching, and mentoring. They work together to achieve the strategies and goals for the business. Daniella believes this approach is useful and important for businesses to have a 360-degree support system.
Episode Highlight:
00:45 - What I also found when I started this business is that you can do the consulting bit and give them the big report and say, "Go away, and now go and implement." But actually, business owners are busy. What happened and it happened with me in my previous business, I had quite a few consultants come in and do these big pieces of work. They'd make these recommendations. They'd give me the report. The report would go in my bottom drawer, and it would be great at the time when I read it. But then now I'm back into operations mode. I've forgotten all about it and actually, nothing really gets actioned. So, then that's where the accountability piece comes in and the coaching piece, because actually we've got these strategies, and this is what we're going to do. And I'm going to support you with the process and get it done. So, it was kind of desk research, then I started to test the concept and realized actually that's exactly how I thought it was going to go, is exactly how it went. When I implemented the other elements is when I started to see the clients really excel and grow their businesses, and scale their businesses.
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