Only a few months after launching Hack the Entrepreneur, Jon Nastor was receiving unsolicited sponsorship requests. One turned out to be a perfect fit. In this episode of The Showrunner, Jon takes us behind the scenes of how his deal with FreshBooks came about.

As we did last week, we offer up a significant snippet of a course lesson for the meat of this episode. In it, you’ll learn:

• Why Jon made the decision to accept a sponsor for Hack the Entrepreneur
• The details of how the original package Jon agreed to with FreshBooks came about
• What metrics Jon stressed to show that his audience was worth tapping into for a sponsor
• The big mistake many podcasters make when seeking sponsorships
• Common sense negotiating advice that anyone can (and should) implement
• The essential importance of viewing sponsorships as partnerships

Jon and Jerod also discuss what it will be like to actually meet in person for the first time at Authority Rainmaker (on the day this episode goes live, in fact).

This week’s listener question comes from @DareeAllen, who asks about creating branding graphics and choosing the right “station” for a show.

And this week’s podcast recommendations are:

• Jon: The Rocketship Podcast How to Build Your Content Strategy
• Jerod: PNR with This Old Marketing — Joe Pulizzi and Robert Rose

Listen, learn, enjoy!

Listen to The Showrunner below ...