In this episode, Jonathon Haralson sits down with James Clement, a rancher, Marine currently serving in the reserves, and tech executive leading soil strategy at Earth Optics. They delve into how these seemingly disparate worlds collide to shape his perspective on land stewardship and the future of agriculture.

James brings a unique "boots on the ground" perspective to topics like soil health, carbon credits, remote monitoring, and how AgTech can truly serve the land and its caretakers. It’s a conversation that explores the intersection of tradition and innovation, challenging long-held beliefs about ranching and profitability.

In this episode, we cover:

• Grounded in Legacy, Wired for the Future: How James's diverse background as a rancher, Marine, and tech exec informs his approach to agriculture.
• A 400-Year Ranching Legacy: How his family's deep roots in ranching have shaped his perspective on land stewardship.
• Carbon Credits Without the Fluff: Demystifying carbon credits as a revenue stream and how Earth Optics makes the process usable and transparent for producers.
• AgTech & Practicality: Leveraging AI and monitoring tools like Ranchbot and Frontiers Market to make better daily decisions and improve ranching observations.
• The Long Game in Land Ownership: The philosophy of leaving land better than you found it and the "100-year decision" mindset.
• Evaluating Ranch Purchases: Beyond traditional metrics, considering all revenue streams and focusing on the long-term health of the land.
• The Land Board: How a diverse board of experienced professionals can serve as an advisory resource for ranching operations.
• Addressing Misconceptions: Busting myths about soil health, AgTech, and the evolution of carbon credits.

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Connect with James

• www.earthoptics.com
• https://ranch-bot.com
• https://frontiersmarket.com
• https://www.thelandboard.com

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Resources & Links:

• Learn more about the Elite Mastermind and how to become a member
• Protect your livestock investment with Empire Ag’s risk management solutions
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