Ep. 21: How to Boost Engagement and Retention with the Power of Sketchnoting and Visual Illustration

In this episode of Podcast Marketing Secrets, Ashton Rodenhiser, the visionary founder of Minds Eye Creative Consulting, takes us on an insightful journey into the world of sketch noting and live illustration. She passionately delves into the immediate impact of visual communication, highlighting its diverse forms such as graphic recording, facilitation, live illustration, and sketch noting. Ashton unveils how these techniques serve to enhance engagement and retention in various settings, be it seminars or meetings.

A key theme throughout the discussion is the dual value of graphic facilitation services. Ashton emphasizes how these techniques not only foster clarity but also create profound connections among participants, elevating the overall experience. Furthermore, the episode uncovers the inherent benefits of visual note-taking and the unique challenges faced within the marketing landscape of this creative domain.

Ashton sheds light on her own experiences with podcasting and underscores the critical importance of educating potential clients about the power of visual communication. She stresses the need for personalized outreach as a pivotal strategy for yielding positive outcomes in her line of work.

Tune in to discover the transformative potential of visual note-taking, the intricacies of marketing within this dynamic field, and the invaluable insights shared by Ashton Rodenhiser, a true luminary in the world of live illustration and graphic facilitation.

Key Takeaways:

• Ashton Rodenhiser, founder of Minds Eye Creative Consulting, shares insights into the world of visual note-taking and its impact on communication and retention.
• Live illustration comes in various forms, including graphic recording, facilitation, live illustration, and sketch noting, all aiming to enhance engagement and understanding in seminars and meetings.
• The dual value of graphic facilitation services is highlighted, emphasizing the creation of connections and fostering clarity among participants.
• Visual note-taking is revealed to be a powerful tool for improving information retention and stimulating interaction in various professional settings.
• The episode explores the challenges of marketing within the visual note-taking industry, shedding light on the importance of educating potential clients and personalized outreach strategies for successful outcomes.
• Ashton shares her experiences with podcasting and how it has been instrumental in reaching and educating a wider audience about the value of visual note-taking in today’s fast-paced world.

Connect With Ashton:

Website: http://www.mindseyecreative.ca

LinkedIn: https://www.linkedin.com/in/ashtonrodenhiser

Facebook: https://www.facebook.com/MindsEyeCreativeCF

YouTube: https://www.youtube.com/@sketchnoteschool

Instagram: ashtonmindseye

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