In this episode, I want to share some of the biggest changes in buyer expectations in the B2B landscape and how you can use them to your advantage.
I touch on why you need to think about business growth the way an ecommerce company would even if you're a services company, which is ultimately digital-first.
Lastly, I talk about the mismatch between buyers and the traditional buying process brought by the pandemic and how you can align with the new normal undertakings.
I’m very thankful for how you have welcomed this new series and may you keep having me as your guide on your way to your $10-million revenue. Tune in now!